Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

Authors: Jena, Sanjay Kumar; Jayaswal, Pragya; Parida, Biswajita; Borah, Sourav Bikash ;

Reference No: MAR0541 Pages: 25 Published on: 31, December, 2023

Abstract: On January 20, 2022, Reed Hastings, the co-founder of Netflix, expressed his dissatisfaction while evaluating the company’s performance in the Indian market. Since its launch in 2016, Netflix has struggled to gain momentum in India. The company implemented several changes in India, such as introducing Hindi-language content and lowering its subscription prices. ... More

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Authors: Desai, Bhupat M; Gupta, V K;

Reference No: CMA0617 Pages: 5 Published on: 1, January, 1985

Abstract: This case is based on published data on six major agro-processing industries, viz. dairy products, fruits and vegetable products, grain products, sugar, edible oil and fats, and prepared animal feeds. These data are presented with a view to determining working capital intensity and the relative priority of these industries in ... More

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Authors: Krishnamurthy, Renganathan; Dwibedy, Punyashlok; Aggarwal, Mayank; Karna, Amit;

Reference No: STR0449 Pages: 19 Published on: 26, November, 2020

Abstract: This case describes the international acquisition of a South African firm Beruc by an Indian Family owned firm Tega Industries Ltd., a prominent player in the business of selling solutions to the consumers on liners, screening equipment and conveyors, apart from wear and flow equipment. Ten years after the acquisition ... More

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Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

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Authors: Misra, Sasi B; Ramnarayan, S;

Reference No: OB0188 Pages: 3 Published on: 1, January, 1992

Abstract: Mr. Vivek Kumar, a young and well-paid marine engineer, was an applicant to the Doctoral Programme of IIMA. Based on his performance in aptitude tests and personal interview, he was offered admission to the programme starting 1992. He does not accept the Institute's offer of admission and writes a letter to ... More

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Authors: Jena, Sanjay Kumar; Dixit, M R;

Reference No: F&A0547 Pages: 13 Published on: 26, February, 2020

Abstract: This case, AirAsia Malaysia: The IPO Decision, presents the situation faced by Tony Fernandes, the CEO of AirAsia Sdn Bhd (AAB), when he and his team of senior managers had to decide whether they should raise funds through an Initial Public Offer (IPO) or through Private Equity. His airline started ... More

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Authors: Kar, Rohan; Borah, Sourav;

Reference No: MAR0560 Pages: 18 Published on: 6, May, 2026

Abstract: In December 2019, Aakanksha Devanshu Gandhi, President of Branding and New Business Development at Vadilal lce Creams, reviewed a revealing brand health survey report, the company’s first in more than a century. Despite strong awareness, the brand’s appeal among younger consumers had declined; the brand appeared outdated and did ... More

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Authors: Maheshwari, Sunil K; Tripathi, Gireesh;

Reference No: HRM0248(A) Pages: 17 Published on: 10, February, 2022

Abstract: In the year 2013, Dr. Nalin Shinghal was selected for the post of Chairman and Managing Director (CMD) of Central Electronics Limited (CEL). Before accepting the offer he felt the need for detailed discussion and understanding with his family before accepting the offer. CEL was a loss-making Public Sector Undertaking (PSU) ... More

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Authors: Sundararaman, Ragavan; Joshi, Shilpa; Gupta, Vishal;

Reference No: OB0244 Pages: 14 Published on: 18, November, 2021

Abstract: Sardar Patel farm is a 150-acre organic farm located in Kathwada, Gujarat, India with 125 farmers living and working on the farm. Dr Dinesh Patel, a cardiologist and second-generation Farm leader, played a vital role in converting the farm from chemical farming to natural farming. Though he was successful in this ... More

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Authors: Dixit, M R; Jena, Sanjay Kumar;

Reference No: BP0430 Pages: 19 Published on: 7, June, 2019

Abstract: This case presents the situation faced by Tony Fernandes, Vice-President of Warner Brothers, ASEAN region CEO, in 2001, when he had to decide whether he should be venturing into Aviation business by acquiring an existing airline or drop the idea altogether. Fernandes was interested in starting a budget airline in Malaysia ... More

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Authors: Thomas, Nobin; Mehrotra, Sonia; Vohra, Neharika; Vatavwala, Sanket;

Reference No: CIIE0024 Pages: 16 Published on: 11, May, 2022

Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More

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Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

Reference No: CMA0763 Pages: 6 Published on: 1, January, 1997

Abstract: The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation ... More

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Authors: Patel, Chintan; Majumdar, Mangalya; Shukla, Kathan; Pandey, Richa;

Reference No: RJMC0050 Pages: 22 Published on: 16, February, 2026

Abstract: K.B. Agrawal High School, in the small town of Deesa in Gujarat, hosted Baalmelo (“Children’s fair” in Gujarati) in 2024 under the aegis of Vishwagram Trust, a Gujarat-based nongovernmental organisation. This case examines Baalmelo as a model of cultural exchange, skill development and social learning. In a state shaped ... More

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Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

Reference No: F&A0137 Pages: 18 Published on: 1, January, 1970

Abstract: The case is in two parts. Part A describes the background of union-management relations in a large bank in which a scheme of joint consultation at the head office and regional offices was launched. Part B describes the structure and working of the joint consultative committee at the regional ... More

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