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Authors: Pandey, I M;

Reference No: F&A0348 Pages: 6 Published on: 1, January, 1981

Abstract: Describes the capital budgeting process followed by one of the largest companies in India - TISCO. It gives an account of the practical aspects of investment analysis. The difficulties in using the sophisticated investment techniques are also highlighted. ... More

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Authors: Maheshwari, Sunil K;

Reference No: HRM0247 Pages: 19 Published on: 8, June, 2022

Abstract: The Tanda unit of UPSEB was a distressed asset—dues to the power generator supplying UP— NTPC— were mounting. Finally, a resolution of debt was negotiated with the unit to be handed over to NTPC in place of debt. The challenge for NTPC was to turn the plant around from ... More

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Authors: George, P S;

Reference No: CMA0026(B) Pages: 6 Published on: 10, November, 1971

Abstract: The case is in continuation of the case "Landvi Marketing Society". The Landvi Society was interested in exporting lime juice and the details regarding the attempts made by the firm are given in the first case. This case analyses the economic considerations involved in developing an export market. The monthly ... More

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Authors: Kulkarni, G R;

Reference No: BP0154 Pages: 6 Published on: 1, January, 1979

Abstract: The company, sponsored jointly by the government and smallscale industrialists, is meant to assist small industries in the state in various ways. The case describes how the company's performance was considered satisfactory for a number of years until it suddenly faced a crisis. For the first time questions arise ... More

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Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

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Authors: Banerjee, Arindam;

Reference No: CIIE0010 Pages: 26 Published on: 1, January, 2018

Abstract: The case tells the story of a first generation entrepreneur, Dhirendra Singh, and his struggle for 15 years to establish a mango pulp based beverage marketing company without any external support and funding. The case highlights the travails that Dhirendra goes through in marketing an undifferentiated product such as mango drink ... More

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Authors: Raghuram, G;

Reference No: QM0238 Pages: 4 Published on: 9, August, 1996

Abstract: This case exercise enables an understanding of applying Queuing models in the context of Queues in a post office. The issues of universalization of country due to computerization, appropriate segmentation of client system to help demand analysis are also highlighted. ... More

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Authors: Roy, Subhadip; Dandge, Priyanka;

Reference No: MAR0555 Pages: 12 Published on: 26, February, 2025

Abstract: Richa Sharma (Richa) the cofounder of CURRYiT, a brand of Indian cooking pastes was pondering over the future of her newly found venture in early 2024. The company had to overcome quite a few challenges to sustain itself and grow over time. First and one of the major challenges was managing ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

Reference No: MAR0388TEC Pages: 4 Published on: 20, August, 2007

Abstract: This note provides an overview of brand extension management. It discusses how brand extensions can be classified and outlines various managerial advantages and disadvantages of extending existing brands. It also describes how consumers evaluate brand extensions and what contributes to their success and failure. ... More

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Authors: Mehta, S C; Anand, R K;

Reference No: MAR0099 Pages: 16 Published on: 1, January, 1972

Abstract: The case deals with the development of demand forecast for a product which is presently in a totally sellers' market and commands a considerable premium over the control price. As a result, there are serious distractions in the marketplace, and the registration queue gives very little useful indications of the ... More

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Authors: Pingali, Viswanath;

Reference No: ECO0367TEC Pages: 8 Published on: 26, July, 2023

Abstract: The purpose of this case is to introduce the reader to the idea of demand estimation using the price and quantity data. The key concepts that can be taught through this case are how demand functions need to be tailored to the market conditions, and how demand curve shifts when ... More

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Authors: Basu, S K;

Reference No: CMA0399 Pages: 3 Published on: 1, January, 1976

Abstract: The note provides a simple conceptual understanding of brand switching problem through gain-loss analysis. ... More

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Authors: Jaiswal, Anand Kumar; Shrivastav, Arpita; Kothari, Dhwani;

Reference No: MAR0388 Pages: 32 Published on: 20, August, 2007

Abstract: This case is about the evolution of a parent brand and its subsequent extension into different product categories. Dettol as a brand has received immense trust and loyalty from consumers. Since the 1930s when Dettol was introduced in India, it has steadily created a deep entrenched position in the mind ... More

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Authors: Sharma, Nivedita; Sahay, Arvind;

Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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