Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

Authors: Jaiswal, Anand Kumar; Ghose, Atanu; Palan, Harit;

Reference No: MAR0409 Pages: 18 Published on: 7, August, 2009

Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More

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Authors: Kumar, Manoj;

Reference No: ADCLOD0002 Pages: 21 Published on: 7, November, 2022

Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0502 Pages: 26 Published on: 1, January, 2013

Abstract: Vedanta group has grown through acquisitions with significant intra-group cross-holdings and the presence of minority shareholders.The 2011-12 Annual report lists 99 subsidiaries. The case describes an earlier failed attempt in 2008 to simplify the group structure and an ongoing attempt expected to be completed by early 2013.Apart from simplifying the group ... More

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Authors: Ramani, K V; Aruldas, Vijay Kumar;

Reference No: CMHS0014(A) Pages: 10 Published on: 1, January, 1999

Abstract: Christian Medical College and Hospital (CMCH), Vellore, Tamil Nadu, was founded in 1900 as a one-bed clinic by Dr. Ida Sophia Scudder. Since then, CMCH has grown into an institution of international repute with over 1800 beds and 4000 employees. CMCH attends to more than 1800 inpatients and 2500 outpatients daily. Outpatient services at CMCH ... More

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Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;

Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024

Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More

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Authors: Pathak, Akhileshwar;

Reference No: BP0414 Pages: 10 Published on: 4, December, 2017

Abstract: The case discusses the issues related to Zee Tele Films Limited’s claims that the Board of Cricket Control of India was “state” and could act arbitrarily in the award of telecasting rights. The “state” as defined in Article 12 includes “other authorities”, and these are subject to the constitutional limitations. ... More

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Authors: Gupta, Subroto Sen; Sethna, Beheruz;

Reference No: MAR0180(A) Pages: 11 Published on: 1, January, 1976

Abstract: In 1969, CARE India executives were interested in selling the idea of proper nutrition for a healthier life to the rural population. They believed that the same marketing principles, style of advertising and media strategy used in urban commercial sales campaigns could be applied to a rural noncommercial campaign. A ... More

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Authors: Jain, Tarun; ;

Reference No: ECO0371 Pages: 12 Published on: 6, May, 2026

Abstract: This case examines a dilemma faced by a public official at the Food Safety and Standards Authority of India (FSSAI). The protagonist, “Dr Ravinder Sharma, Director of Quality Assurance at FSSAI,” has to decide how to respond to a court order staying coercive action against manufacturers of ready-to-drink sugary beverages ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0092(D) Pages: 10 Published on: 1, January, 1972

Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More

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Authors: Malodia, Suresh; Jaiswal, Anand Kumar;

Reference No: MAR0476 Pages: 26 Published on: 7, January, 2016

Abstract: GE Healthcare was on a continuous lookout for investing into new and innovative super value products for the Bottom of the Pyramid markets in India. After launching its first successful super value ECG machine Mac 400, GE had recently launched its twenty-fifth super value product a PET CT machine. Serving the ... More

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Authors: Agarwal, Anurag K. ;

Reference No: IS0151 Pages: 16 Published on: 28, July, 2025

Abstract: Kaiser Permanente entered into an IT contract with Epic Systems to provide software support in 2003 and engaged Tata Consultancy Services (TCS) as a subcontractor in 2011. TCS did not have full access to Epic’s “UserWeb” portal. It got unauthorised access and downloaded thousands of files. As a result, Epic sued ... More

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Authors: Agarwal, Minu; Chindarkar, Namrata; Aswani, Prachi; Tikar, Anjali;

Reference No: JSW0002EX Pages: 12 Published on: 26, June, 2025

Abstract: This role-play exercise urges students to examine a complex sustainability issue from multiple perspectives. At its core is light pollution, an issue that has remained unacknowledged. Students adopt the roles of various actors in the policy process to better understand and define the problem, and to propose a roadmap for ... More

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