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Search results for 'marketing management cas'

Related Searches: marketing management cases, marketing management case, marketing management case s, marketing management case st, marketing management case stud

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  1. Marketing Environment of Veterinary Products

    Authors: Ahmed, Bashir; Patel, G A;

    Reference No: CMA0550 Pages: 8 Published on: 1, January, 1981

    Abstract: The article reviews the technological dimension, marketing, distribution channels, and market development of veterinary products. The other areas covered are target estimation, pricing of products, and market personnel management. ... More

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  2. Supply Chain Management at Titan Industries Limited

    Authors: Raghuram, G;

    Reference No: PROD0285 Pages: 28 Published on: 21, December, 2004

    Abstract: Mr. Bhat, the Senior Vice President, Marketing, of Titan Industries Limited was examining the domestic growth scenario of Titan watches. The sales of Titan Industries Limited as of August 1996 showed a drop of 11 per cent over the previous year. The traditional strengths of Titan have been in marketing, especially retailing, ... More

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  3. Dice Toy Labs: How to get a six in every roll?

    Authors: Roy, Subhadip; Sharma, Pretty;

    Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

    Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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  4. Seed Marketing

    Authors: Desai, D K;

    Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

    Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

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  5. Shemaroo:On/Off Where to Draw the Line?

    Authors: Roy, Subhadip;

    Reference No: MAR0523 Pages: 11 Published on: 16, June, 2021

    Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More

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  6. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  7. Marketing Information System at Rustom Mills

    Authors: Anubhai, Prafull; Kaul, Mohan; Luthral;

    Reference No: QM0114 Pages: 6 Published on: 1, January, 1976

    Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More

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  8. Implementing SuperOffice at Mover Incorporated

    Authors: Vohra, Neharika;

    Reference No: OB0203 Pages: 7 Published on: 30, June, 2008

    Abstract: This case is based on the experience of a multinational-multi-location company during its attempt to implement a customer relationship management (CRM) software. An off the shelf software named Superoffice was chosen and tailored to the needs of Mover Incorporated. A project team was formed to oversee the design, training, and ... More

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  9. Axel Motors

    Authors: Sharma, Meenakshi;

    Reference No: COMM0024 Pages: 15 Published on: 30, December, 2019

    Abstract: The case deals with Axel Motor’s expansion into India and the clash between expectations and communication styles of the Indian subsidiary and Headquarters. While the subsidiary wants to follow a responsive, market-driven approach to product design and marketing strategy, the top management is driven by the strong belief that ... More

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  10. Advertising Message Strategy

    Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

    Reference No: MAR0454TEC Pages: 10 Published on: 30, March, 2015

    Abstract: The objective of this article is to help develop an understanding of message strategy and using it to develop an advertising planning model. This article describes Vaughn’s FCB grid that has been widely applied in this filed and elaborates how this framework can be used to develop an advertising ... More

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  11. Voltas Limited (E): Evolution of Marketing in Voltas

    Authors: Joag, S G; Mehta, S C;

    Reference No: BP0144(E) Pages: 30 Published on: 1, January, 1983

    Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More

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  12. Fertilizer Use in India and Its Management Dimensions

    Authors: Desai, D K;

    Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

    Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

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  13. Ahmedabad Textiles Limited

    Authors: Mehta, S C;

    Reference No: MAR0091 Pages: 11 Published on: 1, January, 1971

    Abstract: This case brings out the basic aspects of the marketing concept and can be used to illustrate the major differences between marketing and selling. The company gives the impression that it is selling almost everything it can produce; but a deeper analysis brings out the lack of marketing concept, absence ... More

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