Reference No: MAR0031(A)Pages: 21Published on: 1, January, 1966
Abstract: Evolution of the advertising problem for a detergent soap on the basis of the analysis of the product, and reports of the company's marketing research department and its advertising officer. ... More
Reference No: MAR0080Pages: 7Published on: 1, January, 1969
Abstract: This case deals with the problems of an overseas customer. Various problems arising out of exporters' lack of knowledge about the importing country, customer expectations in the overseas market, and the shipping arrangement for transporting the goods to the market are emphasized. The intricacies of customer relationship and problems of ... More
Reference No: O&DS0007(A)EXPages: 3Published on: 6, January, 2025
Abstract: This case revolves around SYS Fertilizers, an established agribusiness firm, that faced a capacity dilemma in its nitric acid production line. The company received an offer to export an additional 70 metric ton (MT) of concentrated nitric acid (CNA) daily, but this new demand would exceed their current production capacity. The ... More
Reference No: QM0268Pages: 24Published on: 14, February, 2014
Abstract: This is the first implementation of Revenue Management System in a major international hotel chain in India. The case describes the history of development, corporate story of overdrive for profit, system integration issues. It describes two components of a revenue management system, forecasting and optimization. It also raises several questions ... More
Reference No: STR0480Pages: 28Published on: 8, July, 2024
Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More
