Search results for 'market research problem de'

Authors: Mehta, S C; Vora, M N;

Reference No: MAR0059 Pages: 15 Published on: 1, January, 1967

Abstract: The case involves discussion of issues regarding two topics in marketing research problem formulation and evaluation of a research proposal. Issues regarding how to translate management's concerns into researchable propositions are highlighted. The case deals with issues of expanding the companyowned retail shop network for distributing its textile products. ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0338(B) Pages: 11 Published on: 30, March, 2000

Abstract: The case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. The case is based on a moderately sized credit card company in mid-West United States. ... More

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Authors: Rangnathan, Kavitha; Sarin, Ankur;

Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009

Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0068 Pages: 15 Published on: 1, January, 1966

Abstract: The case presents a study conducted by the students of the Indian Institute of Management, Ahmedabad, for examining the chances of success of a new supermarket being set up by an entrepreneur in Ahmedabad. The main objective of the study was to get the reaction of the local consumers and ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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Authors: Roy Dholakia, Ruby;

Reference No: MAR0223 Pages: 6 Published on: 1, January, 1979

Abstract: A new marketing director of a mediumsized company producing a line of consumer products is faced with the task of reorganizing the company's marketing goals and activities. The question of pricing policy comes up and research assistance is sought. The case deals with the selection of research approaches to ... More

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