Reference No: MAR0348Pages: 49Published on: 12, February, 2002
Abstract: The case of Dainik Jagran is aimed at highlighting the strategies followed by a company that wishes to wrest the leadership from a well-known, established newspaper. It exemplifies the efforts that are required in such an exercise. The case describes the process of identifying the gaps in the market so ... More
Reference No: MAR0341(B)Pages: 2Published on: 14, December, 2000
Abstract: This case describes the comments of the Vice President, International Division, on the process and proposed recommendations on international marketing strategy for Core Healthcare Limited. ... More
Reference No: MAR0341(A)Pages: 21Published on: 14, December, 2000
Abstract: This case describes the process of international market selection. Two frameworks - Kotler's Market Attractiveness Framework plus Jennet and Henesseys Framework -- to assess opportunity for choice of markets, are used. Recommendations made to the board, on international marketing strategy that Core should adopt, are given. Vice President, International Division, ... More
Reference No: MAR0322(B)Pages: 6Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of company. Over the years, the company had expanded business into areas such as document-processing workstations, ... More
Reference No: MAR0331Pages: 4Published on: 28, October, 1999
Abstract: The case describes the experience of a customer who visited Shop India, one of the largest and most popular consumer goods stores in Ahmedabad, to purchase an iron. After reaching home, he noticed that the maximum retail price printed on the carton was less than the amount he paid. In ... More
Reference No: MAR0325(A)Pages: 21Published on: 27, September, 1999
Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More
Reference No: MAR0322(A)Pages: 7Published on: 5, May, 1999
Abstract: Bedi Ferox Limited, the Indian joint venture of Ferox Corporation, operated in the areas of business products and systems, which handled document processing and related business. Plain paper copiers had been the main product of the company. Over the years, the company had expanded its business into such areas as ... More
Reference No: MAR0312(B)Pages: 13Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: MAR0315Pages: 23Published on: 25, June, 1998
Abstract: The case relates to the problem of a small entrepreneur who wants to capture and exploit a large latent market of safety devices for fall protection. The acceptability of these products has been confined to a few organizations with a positive orientation towards safety. The problems facing the company are ... More
Reference No: MAR0307(A)Pages: 13Published on: 10, May, 1995
Abstract: The case describes the initial efforts made by a medium sized manufacturer of engineering equipment to enter international markets. The product-market choice and the experience of breaking into the first foreign market in Malaysia are described in some detail. ... More
Reference No: MAR0312(A)Pages: 9Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: MAR0311Pages: 23Published on: 7, October, 1997
Abstract: The case can be used for assessing the international efforts of the Maruti Udyog in general and introduction of the Maruti car in Europe and Italy in particular. This can also be used for preparing the international marketing plan for the company. The case describes the company background, genesis of ... More
Reference No: MAR0308Pages: 37Published on: 21, November, 1995
Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More
Reference No: MAR0303(D)Pages: 4Published on: 14, December, 1994
Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More
Reference No: MAR0303(C)Pages: 15Published on: 14, December, 1994
Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More
