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  1. Socialization and Alienation (Parts I & II) **

    Authors: Garg, Pulin K; Parikh, Indira J;

    Reference No: OB0099TEC(Part I & II) Pages: 5, 4 Published on: 1, January, 1976

    Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More

  2. Use of Technology and Beyond: Creating Euroshare for Knowledge Management at Eureka Forbes 2002-2004

    Authors: Verma, Sanjay;

    Reference No: BP0337(B) Pages: 10 Published on: 31, March, 2011

    Abstract: This is the second case from a three case series. From 2002 to 2004 Eureka Forbes Ltd. (EFL) took a series of technology initiatives to implement Knowledge Management (KM). The initiative was partially successful and the KM team had many challenges it had yet to face. A small percentage of sales people ... More

  3. Industrial Location: Concepts and Techniques of Analysis **

    Authors: Papola, T S;

    Reference No: ECO0211TEC Pages: 11 Published on: 1, January, 1976

    Abstract: The note primarily explains and attempts to integrate the common concepts and techniques used in the analysis of industrial location. Starting with the various objectives of locational analysis, the note explains, with the help of simple diagrams, the concepts of space cost curves and space revenue curves, and the elements ... More

  4. Interplay of Institutional Credit, Self-Finance and Technological Change in Indian Agriculture

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0725 Pages: 15 Published on: 1, January, 1995

    Abstract: Considering the production function framework this note examines the contributions of land, credit-financed investment, and technological change to agricultural production during pre and post-Green Revolution (GR) phases. The contributions of cretit-financed investments and technological chanage significantly improved in post-GR phase. The post-GR phase witnessed land and labour with complementary capital ... More

  5. Gujarat State Fertilizers Company Limited (C)

    Authors: Aggarwal, S C;

    Reference No: PROD0026(C) Pages: 4 Published on: 1, January, 1967

    Abstract: Outlines the discussions between the case writer and the company's executive. It describes the overall assessment of the introduction of PERT in a new company by the Chief Executive himself. The discussions revolve around the consideration of advantages of PERT by the managerial and supervisory cadres. Thought is also given ... More

  6. EaseMyTrip: Bootstrapped Redemption

    Authors: Sharma, Rajat; Deodhar, Swanand; Singh, Harshita; ;

    Reference No: STR0495 Pages: 21 Published on: 13, April, 2026

    Abstract: The case examines the history, evolution, and future course of a major online travel booking firm, EaseMyTrip. The case, written from the perspective of one of the founders and based on both primary and secondary data, assesses EMT’s strategic and operational strengths. Moreover, the case poses critical questions about ... More

  7. Risky Investment and Capital Budgeting

    Authors: Singh, Gurudev;

    Reference No: CMA0672TEC Pages: 7 Published on: 1, January, 1988

    Abstract: Financial tasks on a farm have strong links with production, marketing, and consumption. Since production, marketing and consumption decisions are based on expectations which are uncertain, management decisions have to take into account financial risks that might result from such uncertainties. These risks may have more pronounced effect in case ... More

  8. Drexel Pharmaceuticals and Chemicals Company (A)

    Authors: Issac, Akkanad M;

    Reference No: PROD0142(A) Pages: 20 Published on: 1, January, 1978

    Abstract: Presents data to help design an integrated production and materials control system for the laboratory chemicals division of a large pharmaceuticals and chemical company. The case may also be used to teach aspects of capacity assessment and addition, batch size and manufacturing cycle determination, etc. Data included in the case ... More

  9. Role Conflict, Tension and Job Satisfaction: A Study of Medical Representatives

    Authors: Mehta, S C;

    Reference No: MAR0186 Pages: 13 Published on: 1, January, 1978

    Abstract: Based on a cross section of medical representatives of pharmaceutical companies, this study had two major objectives: 1) Identification of the significant determinants of role conflict clarity, quality of supervision, job tension and job satisfaction; 2) Investigation of the strength and direction of relationships between role conflict, job tension, and job satisfaction ... More

  10. Indian Products Limited (D): Market Positioning and Choice of the Concept

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

    Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

  11. Economic Growth and Development Planning

    Authors: Paul, S;

    Reference No: ECO0136TEC Pages: 6 Published on: 1, January, 1966

    Abstract: This note discusses the rationale and requirements of economic development. Simple models of growth are described and the students are asked to analyze the implications of the different models for India's growth. ... More

  12. Swadeshi Iron and Steel Company **

    Authors: Prasad, Keshav; Paul, S;

    Reference No: ECO0123 Pages: 12 Published on: 1, January, 1967

    Abstract: Concerns the purchasing policy of a large iron and steel company. The company's policy for procuring coal was based on certain considerations and environmental factors that had radically changed during the period under review in the case. How should the company modify its procurement policy in the light of the ... More

  13. Some Concepts and Issues in Forest Management

    Authors: Gupta, Tirath;

    Reference No: CMA0493TEC Pages: 6 Published on: 1, January, 1979

    Abstract: Some concepts which form an important part of the forestry jargon have been explained. These include afforestation and reforestation, pure and mixed plantations, normal and abnormal forests, conservation and production forestry, social forestry, upset price, and major and minor forest products. In the context of these working concepts, the note ... More

  14. From Hero Honda to Hero V/s Honda in the Indian Market: Creating New Consumer Memories and Perception

    Authors: Sahay, Arvind; Mathen, Nidhi;

    Reference No: MAR0448 Pages: 33 Published on: 5, June, 2014

    Abstract: In 2010, Hero Honda (HH), the largest global two-wheeler manufacturing company (based on unit sales), terminated its 26 year old JV with Honda, effective 2014. In August 2011, HH, rebranded itself as “Hero”, with a nationwide campaign across media; over three months, the campaign was rolled out on 30 TV channels, leading websites, 200 radio stations, ... More

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