Search results for 'and or ''

Authors: Daswani, Arzoo; Vyas, Preeta H;

Reference No: MAR0403 Pages: 8 Published on: 12, December, 2008

Abstract: The case talks about how Nokia issued product advisory that dealt with crisis of overheating caused in specific lot of batteries of Nokia handset, the result that publicity and consumer response are outlined. The case covers messages issued by company using different communication channels. The case highlights issues of marketing ... More

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Authors: Pandey, Mohan;

Reference No: ECO0344TEC Pages: 16 Published on: 19, February, 2002

Abstract: The thinking of leaders like Nehru, Savarkar and Ambedkar influenced the developing India; Savarkar's led to the Hindu/Non-Hindu axis, while Ambedkar's to the Dalit/Non-Dalit Axis, and high income-inequality provided the Rich/Poor axis. These three axes give rise to eight possible groups, which differ widely in their ?power' ... More

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Authors: Kuchhal, S C;

Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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Authors: Sambrani, Shreekant;

Reference No: CMA0262 Pages: 12 Published on: 17, August, 1974

Abstract: An agro-chemicals firm is considering expanding the production of two of its major pesticides in powder form. It feels that the markets are located in the north west south-east parts of the country. The bulk of the products consists of filler material, which has to be transported for over 700 km. ... More

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Authors: Kaul, Subhashini;

Reference No: MAR0410 Pages: 27 Published on: 14, October, 2009

Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More

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Authors: Vora, M N;

Reference No: MAR0265(C)TEC Pages: 5 Published on: 1, January, 1981

Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More

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Authors: Raghuram, G; Jain, R; Kumar, D; Prasad, R N;

Reference No: PROD0264 Pages: 33 Published on: 18, October, 2004

Abstract: The market share for cement transportation by rail had declined from 56% to 43% over the past decade. In an attempt to arrest the sliding market share, the Indian Railway (IR) wished to focus more on customer service by expanding the scope of its offer to a third party logistics service provider. ... More

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Authors: Chandra, Pankaj; Sastry, S Trilochan;

Reference No: PROD0233 Pages: 15 Published on: 20, August, 1996

Abstract: In order to respond to the changing auto market, MUL is trying to become more market oriented. The MD is concerned about integration within MUL's operations, i.e., marketing, manufacturing, vendor development, engineering, etc. The objective of the case is to study current mechanisms used bu MUL to coordinate the ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0666 Pages: 17 Published on: 1, January, 1988

Abstract: The case discusses some aspects of an "experiment" in educational innovation and rural development in a backward block-Jawaja in Ajmer district of Rajasthan. The experiment is still continuing; hence the observations presented are tentative, subject to such revisions as further experience may suggest. The case describes the formation of two ... More

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Authors: Dixit, M R; Jain, Abhinandan K;

Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

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Authors: Gupta, Vishal; Turaga, Rama Mohana; Mittal, Shweta;

Reference No: PSG0123 Pages: 19 Published on: 28, July, 2017

Abstract: ‘Saksham’, a corporate social responsibility (CSR) initiative of one of the largest public sector companies in India, the Gas Authority of India Limited (GAIL), provides specific training in skills required for plastic industry to low-income communities potentially affected by GAIL’s business operations. Unlike a typical GAIL CSR programme, which ... More

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Authors: Koshy, Abraham;

Reference No: MAR0308 Pages: 37 Published on: 21, November, 1995

Abstract: The Ahmedabad Women's Action Group (AWAG) is an organization that aims to raise the image of women in society and protect their right to live with dignity. An income generation unit-AWAG-EKTA was set up with the sole objective of making women financially independent. It produced readymade dresses and faced problems ... More

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Authors: Kulkarni, Vaibhavi;

Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

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Authors: Vora, M N;

Reference No: MAR0122 Pages: 10 Published on: 1, January, 1974

Abstract: The company wants to expand its business by taking up the manufacture and marketing of razor blades. The company executives happen to have access to a blade users' survey. The case provides an opportunity to examine how various existing brands are positioned, and possible and desirable product position for the ... More

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