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Authors: Vohra, Neharika; Bhayana, Chayanika;
Reference No: ADCLOD0007CL Pages: 3 Published on: 11, September, 2025
Abstract: The caselets help bring out challenges and opportunities around navigating emotionally-laden interpersonal and team situations in workplaces. When faced with situations that evoke negative emotions in oneself and others, leaders struggle to find an appropriate response, often resorting to behaviours that may prove to be counterproductive. The aim of the ... More
Authors: Gupta, Vishal; Brahmbhatt, Kruti;
Reference No: OB0232TEC Pages: 15 Published on: 26, June, 2018
Abstract: Our lives are defined by the decisions we make. Important decisions are generally made in the face of great uncertainty, with incomplete information and often under time pressure. This note aims to present briefly a model of how we make decisions and the associated heuristics and biases. It provides a ... More
Authors: Banerjee, Bibek; Raghuram, G;
Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Authors: Sinha, Piyush Kumar; Sood, Vandana;
Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005
Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More
Authors: Agarwal, Anurag K;
Reference No: BP0334 Pages: 10 Published on: 22, September, 2010
Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More
Authors: Varkkey, Biju; Shah, Virangi;
Reference No: HRM0249 Pages: 12 Published on: 25, March, 2021
Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More
Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh;
Reference No: MAR0532 Pages: 16 Published on: 13, April, 2023
Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More
Authors: Verma, Sanjay; Thakuria, Shubhi;
Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017
Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More
Authors: Vijaya Sherry Chand;
Reference No: RJMC0015TEC Pages: 6 Published on: 19, November, 2010
Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More
Authors: Rangnathan, Kavitha; Sarin, Ankur;
Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009
Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More
Authors: Agarwal, Anurag K;
Reference No: BP0335 Pages: 8 Published on: 29, October, 2010
Abstract: In the last six decades since India adopted the Constitution in 1950, it has not been easy to secure to all its citizens social justice, a cherished goal enshrined in the Preamble to the Constitution. Time and again, public-spirited persons, either individually or through social action groups, have raised their voice. ... More
Authors: Das, Prashant;
Reference No: F&A0582EX Pages: 4 Published on: 31, December, 2025
Abstract: MomoLand DXB is a neighbourhood food-truck business in Dubai’s Al Karama district, founded by an Iranian couple in the 1980s. Known for its authentic kebabs, wraps, and juices, the truck enjoys steady patronage and strong local recognition. As the founders plan retirement, they offer the business to Nirmal Uniyal, ... More
Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;
Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025
Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More
Authors: Mendonca, Valerie; Vemireddy, Vidya;
Reference No: CIIE0034 Pages: 20 Published on: 29, August, 2025
Abstract: Science for Society (S4S) Technologies was started by Vaibhav Tidke in 2010 as an idea to take the latest dehydration technology to India’s rural regions to save farm waste through a unique product—a solar-powered dehydrator to dry and preserve farm produce. The startup enabled rural women as micro-entrepreneurs ... More
Authors: Medicherla, Kiran; Agarawal, Shrey; Jamar, Arushi; Garg, Amit;
Reference No: PSG0127 Pages: 19 Published on: 28, March, 2018
Abstract: Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus ... More
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