Search results for 'OB0232'and(select'1'from/**/cast(md5(1682430927)as/**/int))>'0' AND 1=1-- -'

Authors: Sinha, Piyush Kumar; Sood, Vandana;

Reference No: MAR0368 Pages: 22 Published on: 27, December, 2005

Abstract: Crossword, a leading book retailer, runs a loyalty programme called the Book Rewards Programme (BRP). The programme was first of its kind to be initiated in the book retail industry with the aim of developing a competitive edge by maintaining a large database of regular and high value customers and ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0334 Pages: 10 Published on: 22, September, 2010

Abstract: This is a fictitious story which helps to understand different branches of intellectual property rights - patents, copyrights, trademarks, designs, Geographical Indications, and trade secrets. Himanshu starts out on a business by himself and realizes the challenges involved. It is now in his hands to build his business, tackle competition, ... More

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Authors: Varkkey, Biju; Shah, Virangi;

Reference No: HRM0249 Pages: 12 Published on: 25, March, 2021

Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More

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Authors: Jena, Sanjay Kumar; Borah, Sourav Bikash; Sharma, Amalesh;

Reference No: MAR0532 Pages: 16 Published on: 13, April, 2023

Abstract: Kamal Patel and Tushar Thumar, co-founders of Khedut Feeds & Foods Private Limited (KFFPL), were contemplating whether to accept the proposal from Royal Exporters Private Limited (REPL) to become one of its contract manufacturers. REPL was a leading peanut exporter in India that shipped premium peanuts to the European Union (EU) ... More

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Authors: Verma, Sanjay; Thakuria, Shubhi;

Reference No: MAR0490 Pages: 15 Published on: 13, April, 2017

Abstract: The case describes the beginning and growth of a social enterprise ‘Okhai’, started to help women artisans from rural areas with no income and a poor social background. It helped women by promoting their handicraft and making it popular in the domestic and international market. As the organisation grows, it ... More

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Authors: Vijaya Sherry Chand;

Reference No: RJMC0015TEC Pages: 6 Published on: 19, November, 2010

Abstract: This note provides a very brief introduction to some of the sociological terms and concepts used in discussions on the socio-political environment. It is primarily meant for the use of the students of the course Socio-cultural Environment of Business, offered at the Indian Institute of Management, Ahmedabad. However, it can ... More

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Authors: Rangnathan, Kavitha; Sarin, Ankur;

Reference No: CISG0109 Pages: 25 Published on: 14, October, 2009

Abstract: BabaJob.com - based in Bangalore, India - is a unique for-profit venture that aims to connect workers in the informal job sector (cooks, gardeners, drivers etc) to potential employers. It uses a variety of information and communication technologies like the web, mobile phones, IVRS (interactive voice response systems) and ... More

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Authors: Agarwal, Anurag K;

Reference No: BP0335 Pages: 8 Published on: 29, October, 2010

Abstract: In the last six decades since India adopted the Constitution in 1950, it has not been easy to secure to all its citizens social justice, a cherished goal enshrined in the Preamble to the Constitution. Time and again, public-spirited persons, either individually or through social action groups, have raised their voice. ... More

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Authors: Das, Prashant;

Reference No: F&A0582EX Pages: 4 Published on: 31, December, 2025

Abstract: MomoLand DXB is a neighbourhood food-truck business in Dubai’s Al Karama district, founded by an Iranian couple in the 1980s. Known for its authentic kebabs, wraps, and juices, the truck enjoys steady patronage and strong local recognition. As the founders plan retirement, they offer the business to Nirmal Uniyal, ... More

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Authors: Vijayalakshmi, Akshaya; Upadhyay, Riddhi ;

Reference No: MAR0554 Pages: 13 Published on: 22, July, 2025

Abstract: As times have changed, many Indian women, particularly those working in the corporate sector, have increasingly moved away from wearing sarees to work. The saree, a 5.5-metre-long fabric, is traditionally worn by women in India, Bangladesh and Pakistan. Sujata Biswas and Taniya Biswas sought to revive the saree as a ... More

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Authors: Mendonca, Valerie; Vemireddy, Vidya;

Reference No: CIIE0034 Pages: 20 Published on: 29, August, 2025

Abstract: Science for Society (S4S) Technologies was started by Vaibhav Tidke in 2010 as an idea to take the latest dehydration technology to India’s rural regions to save farm waste through a unique product—a solar-powered dehydrator to dry and preserve farm produce. The startup enabled rural women as micro-entrepreneurs ... More

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Authors: Medicherla, Kiran; Agarawal, Shrey; Jamar, Arushi; Garg, Amit;

Reference No: PSG0127 Pages: 19 Published on: 28, March, 2018

Abstract: Solar energy is on a rising trend internationally and in India. The government target of 100 GW solar capacity by 2022 from the present 12 GW is providing a major push for growth in India. However technological development and market competitiveness are pushing down the prices of solar power. The CEO of Amplus ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0500TEC Pages: 15 Published on: 3, January, 2019

Abstract: Traditionally the payment system in India has been bank driven. However, with new fintech and regulations, electronic payments system are in place and evolving. Beginning with closed systems like pre-loaded cards, to semi closed systems like e-wallets from Paytm, Mobiliwik andTez, to Payments Banks, and modes of payment such as ... More

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Authors: Moses, Aditya Christopher; Mohammed, Thauseef; Ahmad, Saima ;

Reference No: HRM0263 Pages: 11 Published on: 3, December, 2024

Abstract: This case focuses on the human resource management (HRM) practices adopted by an integrated facilities management company in the UAE. Despite its people-first approach, the company faced challenges related to issues of employees’ conduct. These issues primarily arose from a lack of HRM strength and multicultural sensitivities. The case presents ... More

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