Reference No: F&A0435Pages: 35Published on: 9, March, 1996
Abstract: This case describes the first power project with foreign financing using project finance after `liberalization' of the Indian economy. It provides an opportunity for analyzing the risks in such projects and the manner in which they are contracted out. Students can also address questions of appropriate capital structure and return ... More
Reference No: MAR0319(B)Pages: 16Published on: 1, June, 1999
Abstract: Ahmedabad based Ashima Attires (AA) had just decided to launch a ready to stitch (RTS) shirting and trouser fabric brand called Icon based on recommendations made by a consulting company. The product had to be launched in August 1997 in some of the states in India, starting with Gujarat. The CEO ... More
Reference No: PSG0100Pages: 47Published on: 27, December, 2006
Abstract: Axle loading had contributed significantly to the ?turnaround' of
Indian Railways (IR) over the two years 2004-06. As the Minister
of Railways (MR) stated, "A one ton extra loading per wagon implied
additional revenue of Rs 500 crores per annum for the IR."
The axle loading initiative was a significant step ... More
Reference No: MAR0231TECPages: 4 Published on: 1, January, 1979
Abstract: Advertising is effective mass communication between producers and consumers. There are different models that explain the way advertising works. According to the stimulus response model, the receiver of the advertising message is stimulated to react according to the advertiser's intentions. Certain other models explain that advertising may help in changing ... More
Reference No: CISG0051Pages: 13Published on: 11, March, 1999
Abstract: Implementing an integrated information system such as Enterprise Resource Planning (ERP) promises tremendous benefits to the organization. However, there are several challenges and issues that organizations face while attempting to implement such a package. Examples include review of adoption of new business processes, integration of business processes across different departments, ... More
Reference No: ECO0016Pages: 14Published on: 1, January, 1970
Abstract: This case is about estimating the likely long term growth in demand for steel castings in the country using the end use method. Students are asked to assess the scope for the company's expansion through an analysis of demand for steel castings during the next five to ten years,the ... More
Reference No: OB0021(A)Pages: 15 Published on: 1, January, 1977
Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More
Reference No: F&A0069Pages: 14 Published on: 1, January, 1969
Abstract: The management determines their costing system's suitability for their foundry operation so that they can determine the price they should pay for buying castings from outside sources. Costing information is also required for fixing the selling prices of the end- products. The case provides material for discussing the relevant costs ... More
Reference No: MAR0079Pages: 4Published on: 1, January, 1969
Abstract: Stresses a medium sized company's overall marketing strategy in its export markets. It describes the company's product policies and export promotional methods. Students are expected to discuss and evaluate the overall export strategy, particularly in light of its size. ... More
Reference No: MAR0420EXPages: 4Published on: 8, March, 2011
Abstract: The exercise presents a decision situation for a FMCG company which is on an expansion path and is looking to introduce its product in a new geographic market of neighbouring state. Before they finalize the channel partner, they have to assess the market scenario in the new market. For this, ... More
Reference No: OB0191Pages: 24Published on: 27, March, 1998
Abstract: Asoka Spintex, formerly known as Asoka Mill Ltd., was set up in 1920, not doing well. Most of textile mills in the country were not doing well in the 1980s owing to rising costs, competition from powerlooms, and heavy demand recession. To meet this situation, the company decided to upgrade the ... More
Reference No: MAR0285(B)Pages: 7 Published on: 1, January, 1964
Abstract: The case deals with the decision problem of discontinuing some items from the product line of the company. Arguments in favour and against continuing two specific products are given. In case these products are withdrawn, implications on company's costs, revenues and profits are described. ... More
Reference No: O&DS0007(B)EXPages: 4Published on: 6, January, 2025
Abstract: Shruti, the Production Manager at SYS Fertilizers, is drafting a budget to optimize profits for nitric acid plant. SYS Fertilizers produce nitric acid in three concentrations, i.e. 60%, 68%, and 98%. Prices vary for each concentration and distribution channel via tankers, containers, and pipelines.
Shruti's challenge is to strategise a plan aligning ... More
Reference No: CIIE0012Pages: 10Published on: 12, July, 2018
Abstract: The case narrates the experiences of a fresh MBA graduate, Ryan, from a top business school in India. After graduating, he joined his traditional family business with the aim to transform it, accelerate growth and start a new business line. Ryan starts several initiatives over one year but his efforts ... More
Reference No: MAR0266TECPages: 25Published on: 1, January, 1981
Abstract: The purpose of the note is to familiarize readers with the Indian distribution scene the large size of the distribution task, kinds of functionaries working and the type of functions performed by them, evaluation of the performance of the Indian distribution system, including the government's keen interest with respect to ... More
