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Search results for 'marketing cases 2'

Related Searches: marketing cases 20, marketing cases 202, marketing cases 2020, marketing cases 2021, marketing cases 2023

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  1. Agri Waste Chemicals (Private) Limited

    Authors: Gupta, Arvind; Vora, M N;

    Reference No: MAR0141 Pages: 21 Published on: 1, January, 1975

    Abstract: AWC is a small company entering a market where heavy competition is anticipated in the near future. Because of the nature of the product, the potential market (domestic and export) is fairly large in size. However, the present size of the market is rather small. In such a setting, the ... More

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  2. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

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  3. Messrs. Shah and Mehta Company

    Authors: Gupta, V K; Devarshi, D N;

    Reference No: CMA0247 Pages: 15 Published on: 7, February, 1973

    Abstract: The case attempts to highlight the position of a product in relation to other products which the company is marketing. It discusses possibilities to make this product economically viable along with reasons for retaining it even though it may not be profitable. ... More

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  4. Maruti Udyog Limited: Coordinating the Supply Chain

    Authors: Chandra, Pankaj; Sastry, S Trilochan;

    Reference No: PROD0233 Pages: 15 Published on: 20, August, 1996

    Abstract: In order to respond to the changing auto market, MUL is trying to become more market oriented. The MD is concerned about integration within MUL's operations, i.e., marketing, manufacturing, vendor development, engineering, etc. The objective of the case is to study current mechanisms used bu MUL to coordinate the ... More

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  5. Indian Products Limited (B): Plan of Data Analysis and Inference Building

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(B) Pages: 10 Published on: 14, December, 1994

    Abstract: The case is a continuation of Indian Products Limited (A): Plan for Data Analysis. It describes the process of data preparation, including preparation of the codebook, and proposed data analysis plan for achieving the objectives of the research described in case (A). The objectives were to assess whether an opportunity ... More

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  6. Spartek Ceramics India Limited (A)

    Authors: Venkiteswaran, N;

    Reference No: F&A0411(A) Pages: 26 Published on: 1, January, 1991

    Abstract: The focus of the case is on the entry strategy of Spartek Ceramics India Limited., especially product selection, technology, marketing, and financial strategies of a start-up venture. It examines the alternative growth strategies open to the company in the context of changing industry structure and increased competition. The case also ... More

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  7. National Machinery Distributors (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0060 Pages: 17 Published on: 1, January, 1967

    Abstract: The case revolves around the concept of the purchase decisionmaking unit for industrial marketing. The participants are expected to identify the individuals of each decisionmaking unit and their role in the purchase decisionmaking process. A number of decision situations are described. Excerpts from the research study, "Purchasing ... More

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  8. Syrup Minadex (B)

    Authors: Gupta, Subroto Sen;

    Reference No: MAR0171(B) Pages: 10 Published on: 1, January, 1976

    Abstract: Certain doubts were raised about the effectiveness of promoting Minadex as an iron tonic. The agency set to work on a new proposition which would highlight specific benefits rather than make general claims about health and energy. A survey of tonic users, carried out before test marketing, reflected consumers' perception ... More

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  9. Novelty Bread

    Authors: Ramachandran, K; Priyan, P K;

    Reference No: BP0248 Pages: 5 Published on: 4, February, 1998

    Abstract: Novelty Bread narrates the success story of a bread manufacturing company belonging to a diversified group of medium sized family business. It can be used to illustrate the role of innovation in various aspects of business. The choice of the product mix itself is innovative. While the market leader, Modern ... More

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