Search results for 'marketing cases 2'

Authors: Jain, Abhinandan K; Raghuram, G; Vyas, Preeta H;

Reference No: MAR0359(E) Pages: 12 Published on: 21, December, 2004

Abstract: In late 1993, the General Manager, Marketing of Lotus Thread Company Limited (LTCL) was reviewing the annual marketing planning process at LTCL. Several factors had emerged recently to emphasize the importance of better planning. Firstly, the company was planning to increase its production capacity. Second, the industry leader, holding a dominant ... More

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Authors: George, P S;

Reference No: CMA0252TEC Pages: 20 Published on: 6, February, 1973

Abstract: This is a background note highlighting the salient features of rice economy in India. It gives details regarding production charges, processing facilities available in the country and marketing arrangements. The basic purpose of this paper is to give a fairly comprehensive idea regarding the rice economy of India. ... More

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Authors: Moulik, T K;

Reference No: CMA0451 Pages: 6 Published on: 4, November, 1977

Abstract: This case is based on field observations about marketing of wool by the growers to an organized sector run by the Khadi and Gramodhyog. It brings out the problems of price negotiations, quality control, and related marketing problems which need to be solved for efficient management. ... More

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Authors: Desai, D K;

Reference No: CMA0020 Pages: 19 Published on: 1, January, 1965

Abstract: The chairman of the union is faced with a problem of developing a policy of advising the member co-operative societies to increase the volume of business by pooling cotton from the farmers in order to effect economies of sale. The teaching focus is on the problems of "pooling" cotton and ... More

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Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

Reference No: MAR0149TEC Pages: 3 Published on: 1, January, 1976

Abstract: This note is a part of the "Techniques for Marketing Decisions" series. It describes how Markov analysis can help in predicting longrun market shares based on elementary brand switching data. A short, selfadministered exercise is included. ... More

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Authors: Mehta, S C; Vora, M N;

Reference No: MAR0285(E) Pages: 8 Published on: 1, January, 1966

Abstract: The case is centred around identification of relevant information for studying the prescription behaviour of doctors in order to help the company evolve an appropriate marketing mix. It is used to depict the issues that arise in the problem definition stage of research studies. ... More

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Authors: George, P S;

Reference No: CMA0211 Pages: 12 Published on: 10, November, 1971

Abstract: The case discusses the feasibility of establishing a cold storage for potatoes in Banaskantha district of Gujarat State. To study the feasibility of the plant, the production pattern of potatoes, marketing pattern, costs involved in operating the cold storage are analysed. Also, the case covers the technical, economic, organizational feasibilities ... More

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Authors: Desai, D K;

Reference No: CMA0028TEC Pages: 52 Published on: 20, December, 1966

Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More

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Authors: Dholakia, Nikhilesh; Manrai, Ajay K;

Reference No: MAR0150TEC Pages: 3 Published on: 1, January, 1976

Abstract: This note is a part of the "Techniques for Marketing Decisions"(Ref No) series. It describes a method of retail site selection based on the gravitational mode. A simple self-administered exercise is also provided. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0157 Pages: 33 Published on: 1, January, 1974

Abstract: The case deals with the problems of drawing up a marketing strategy for a new consumer nondurable packaged food product. It describes the process of building a marketing simulation model under paucity of data in Indian conditions and the results. ... More

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Authors: Mehta, S C;

Reference No: MAR0090 Pages: 14 Published on: 1, January, 1972

Abstract: The case outlines the information needs of a company in planning the introduction of any product. The investigation process used by the company's marketing research executive for meeting the various information needs is given. Students are expected to evaluate the investigation process and the information generated by the research. On ... More

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Authors: Gupta, Ranjit;

Reference No: CMA0523 Pages: 32 Published on: 1, January, 1980

Abstract: Shilpi, a research organization, conducted a study of the handloom development programme in the country. A review of the literature, including survey of a representative group of weavers, weaver cooperatives, and master weavers, was made to identify the problems of the weavers, the objectives and contents of the programme and ... More

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Authors: Koshy, Abraham; Raghuram, G; Banerjee, Bibek;

Reference No: MAR0325(A) Pages: 21 Published on: 27, September, 1999

Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More

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Authors: Bhandari, Labdhi R;

Reference No: MAR0197(B) Pages: 9 Published on: 1, January, 1977

Abstract: The case raises issues concerning organization of the marketing function. It describes the evolution of the marketing organization, and discusses the experience with recent organizational arrangements. A novel form of organization, involving parallel organizations for new products and established products, adopted by the company is discussed. ... More

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