Reference No: MAR0415Pages: 27Published on: 10, June, 2010
Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More
Reference No: PSG0096(A)Pages: 9Published on: 17, December, 2004
Abstract: The Sri Venkateswara temple at Tirumala, Andhra Pradesh, is the
most popular temple in India. With an expected annual traffic of
nearly 20 million, average daily traffic above 50,000 and an average
annual growth rate of 7%, managing the pilgrim flow presents
a tremendous challenge to the temple management authorities. The TTD management ... More
Reference No: BP0207TECPages: 11Published on: 1, January, 1989
Abstract: This note briefly discusses the method developed by Charles Kepner and Benjamin Tregoe on problem analysis and decision-making. The methods are formulated on the basis of two fundamental
points: (1) Every problem is a deviation from some standard of expected performance. (2) A change of some kind is always the cause of ... More
Reference No: CMA0406TECPages: 12Published on: 14, October, 1976
Abstract: The note discusses the relevance of various theoretical concepts of area planning to development tasks. It examines in particular the applicability of these concepts to tribal development. The actual processes of drawing up plans for tribal development are discussed in the context of the framework developed earlier. ... More
Reference No: MAR0488Pages: 15Published on: 19, January, 2017
Abstract: In 2011, Brand Manager, was reviewing the research brief prepared to review the performance of the launch plan of the refined vegetable cooking oil brand freedom of GEF, a new company in Andhra Pradesh. Specific focus was to assess overall performance, brand strength and TVC. The results would help preparation of ... More
Reference No: MAR0487Pages: 18Published on: 3, January, 2017
Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More
Reference No: OB0250(A)Pages: 11Published on: 14, August, 2025
Abstract: The case highlights the Tata Group’s innovation journey—a story of transformation, resilience, and reinvention. It covers the various innovation-focused initiatives launched between 2006 and 2017 and maps the journey of Tata InnoVerse, an innovation programme. It tracks the leadership teams’ decision-making efforts in the context of internal changes as well ... More
Reference No: MAR0416(B)Pages: 21Published on: 21, September, 2010
Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More
