Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: P&IR0031(A)Pages: 6Published on: 1, January, 1977
Abstract: Deals with the Graduate Engineer Training Scheme in TELCO's factory. The scheme started in 1967, was expected to supply bright and capable engineers to the new plant being set up. The scheme ran into several difficulties and had to be modified substantially between 1971 and 1974. Despite the modifications, the company was not ... More
Reference No: MAR0325(B)Pages: 36Published on: 27, September, 1999
Abstract: FoodWorld is a division of Spencer's, the retailing company of RPG Enterprises (RPG). This case focuses on the supply chain strategy. The key issues were 1) what to stock, 2) where and whom to source from, 3) how to reduce total delivery time from vendor to store and 4) how to reduce the cost ... More
Reference No: CISG0117Pages: 33Published on: 14, November, 2011
Abstract: Take Solutions, Middle East and Africa (TSMEA) was a joint venture owned by the Aldamer family from Saudi Arabia, TSL from India and WJ Towell Group from Oman. TSMEA was a distributor, system integrator and after sales service provider to Intermec handheld computers in the Direct Store Delivery (DSD) segment ... More
Reference No: BP0368Pages: 26Published on: 26, March, 2014
Abstract: The case traces the genesis of NASSCOM and presents a decision situation faced by the new president who has to formulate a road map in the light of changed circumstances. NASSCOM has been an exemplary trade association. However, it faces challenges that can jeopardize the future if the industry. While ... More
Reference No: P&IR0004(B)Pages: 2 Published on: 1, January, 1974
Abstract: Describes the management's response to the union's threat of mass agitation if the officers alleged to be negligent are not duly punished. The management's conclusion regarding the accidents differs from that of the union, and hence it decides not to take action against the officers. The employees resort to a ... More
Reference No: IS0140Pages: 5Published on: 1, October, 2020
Abstract: The case revolves around a marketing/sales executive who works in the Ad Sales wing of a popular search engine. Over the course of the case, the protagonist realizes that their marketing strategy needs to refocus on a different vertical than the one they have been paying the most attention ... More
Reference No: MAR0184Pages: 17Published on: 1, January, 1978
Abstract: A leading manufacturer of refrigerators is planning to introduce a new product -- an airconditioner. A study is commissioned to understand the target consumers' buying behaviour. The marketing manager, aided by the findings and recommendations of the research group, needs to devise a promotional strategy. The case provides an ... More
Reference No: ECO0320Pages: 10 Published on: 1, January, 1991
Abstract: This case is based on a project prepared for the development of rural people in a taluka of Quilon district of Kerala. The project involves bodybuilding works for buses and other commercial vehicles under the cooperative form of organization. The cooperative society is expected to be formed by a group ... More
Reference No: OB0233Pages: 7Published on: 26, June, 2018
Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More
Reference No: PSG0065TECPages: 20Published on: 1, January, 1993
Abstract: This note describes the concept of MOUs conditions for their effectiveness, origin of the concept, different kinds of MOUs and their format, the mechanisms of monitoring MOUs and the lessons for meaningful application of MOU concept. It briefly describes the experiences in some countries and discusses the reasons for the ... More
Reference No: CIIE0024Pages: 16Published on: 11, May, 2022
Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More
Reference No: STR0471Pages: 23Published on: 13, October, 2022
Abstract: This case describes the growth of ReNew Power during its first decade of operation. Sumant Sinha, a first-generation entrepreneur and former banker, founded the company, which grew from a modest generator-cum-developer of wind energy-based electricity to one of India's largest companies in the renewable energy sector. With the entry of ... More