Reference No: MAR0423(B)Pages: 27Published on: 29, March, 2012
Abstract: The case describes the all India consumer survey planned to assess the key issues of nature of emerging competition and of decide targeting, positioning, and product features for a new brand of scooters by two entrepreneurs in 1981. The survey study was to examine buyer behaviour of scooter owners and non-owners. ... More
Reference No: HRM0242Pages: 23Published on: 27, February, 2019
Abstract: The case describes Cummins India’s journey of implementing a large scale change to bring about gender diversity and inclusion (D&I) in their organization. The case underscores how this journey from 7% female representation (professional cadre) in 2005 to over 30% representation in the span of 12 years necessitated some tough decisions and ... More
Reference No: IS0135(B)Pages: 17Published on: 5, September, 2018
Abstract: AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows ... More
Reference No: IS0135(A)Pages: 10Published on: 30, July, 2018
Abstract: AutoDx Case narrates an exciting story of how organizations in one industry (buyers, suppliers, and suppliers of suppliers), who fiercely compete with each other in the marketplace, collaborated to develop an online platform which would bring in significant efficiency in the system and benefit all the players.The case shows ... More
Reference No: MAR0472Pages: 12Published on: 3, March, 2016
Abstract: Airtel, the leading mobile operator in India is launching the Airtel Zero" platform that will charge service providers and OTT providers on the internet for mobile data traffic but will allow end consumers free access to the web sites that are signed up for the platform. The case revolves around ... More
Reference No: OB0246(D)Pages: 2Published on: 29, March, 2023
Abstract: Case (D) describes the verdict of the Supreme Court that upheld the decision of the board of Tata Sons to remove Mistry as the Chairman of the board. The 282-page-judgment set aside the 2019 judgment of the NCLAT that had restored Mistry as the Executive Chairman of Tata Sons and Director ... More
Reference No: PSG0105Pages: 56Published on: 22, October, 2008
Abstract: The Ghaziabad (GZB) goods shed was one of the top rail goods handling points in the National Capital Region (NCR). The growth was expected to be robust in the forthcoming years, since GZB and Noida were high growth districts in the Uttar Pradesh part of the NCR. GZB goods shed ... More
Reference No: MAR0549Pages: 21Published on: 13, November, 2024
Abstract: On January 5, 2024, Ravi Kumar, Chief Executive Officer (CEO) of udChalo, an online travel agency (OTA) for defence personnel, was contemplating the future direction of the company to ensure its survival as competition intensified and the company’s competitive edge eroded. udChalo was a pioneer in offering flight tickets to defence ... More
Reference No: MAR0421(B)Pages: 6Published on: 8, June, 2011
Abstract: The case describes briefly the problem definition stage and details of the research plan for collecting information to address the question: "whether to set up a plant for manufacturing synthetic menthol through the process invented by the R&D Division of Chemical Products Limited?". The plan includes a description of ... More
Reference No: CIIE0025(B)Pages: 8Published on: 3, December, 2021
Abstract: This case describes the entrepreneurial journey of two college friends — Anchal Taatya and Abhiram Nukalapati. While studying at IIM Ahmedabad, they saw an opportunity for aggregating credit card discounts and launched a pilot in February 2019 under the name Circles. Circles helped discount seekers and credit card holders to connect and ... More
Reference No: BP0397Pages: 15Published on: 10, January, 2017
Abstract: The case documents the evolution of an eye care hospital promoted by not-for profit organization located in Mandvi, District-Surat, close to the tribal community of Gujarat state, India.
In a short span of five years (as of 2016), the trust has evolved as a community hospital. The value proposition of the ... More
Reference No: MAR0325(D)Pages: 12Published on: 1, January, 2000
Abstract: The case focuses on the need for an effective Management Information System, especially for monitoring store performance in a retail chain. The key issues are: 1) Identifying key performance and decision areas, 2) Understanding the role and criticality of information processing, 3) Identifying performance indicators and 4) Specifying the systems required for the information ... More
Reference No: HRM0241(B)Pages: 20Published on: 2, February, 2023
Abstract: This case, Amara Raja Group (B): Vision 2025 is set in 2019 where the HR department has gone through multiple interventions commencing in 2017, including building a business specific recruitment strategy, making HR digital, and development of an employee value proposition. With changes in external environment including increased digitisation, automation, and industry 4.0 along ... More
Reference No: PSG0133Pages: 32Published on: 31, March, 2020
Abstract: The case recounts a significant attempt at social transformation through a simple mechanism of providing cooking gas to the marginalised in society. Targeting about 100 million households in India that still use dung cakes, firewood and coal as the primary fuel for cooking, the government conceived the Pradhan Mantri Ujjwala Yojana1 ( ... More
Reference No: MAR0400Pages: 27Published on: 8, August, 2008
Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More
