Reference No: MAR0463(C)Pages: 18Published on: 30, March, 2015
Abstract: Wright & Company conducted a market research for ‘Fashion Destination’ to determine the consumer purchase intention for a clothing and accessories rental service. Based on secondary research and expert interviews, the consultants came up with a preliminary business model for the service. And through qualitative research they found that consumers indeed ... More
Reference No: MAR0463(D)Pages: 12Published on: 30, March, 2015
Abstract: In 2013, ‘Fashion Destination’, a well-established clothing retailer considered setting up a clothing and accessories rental service. They hired a market research agency ‘Wright & Company’ to conduct a research on the sustainability and profitability of such a business model. The consultants collected primary data and did an extensive analysis for Fashion ... More
Reference No: MAR0460TECPages: 6Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of sponsorship valuation and pricing. It explains challenges to sponsorship valuation, factors affecting valuation. It discusses sources of sponsorship value and various approaches for sponsorship valuation like cost plus pricing, historical data approach, equivalent opportunity approach, etc. It also highlights ... More
Reference No: MAR0461TECPages: 7Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More
Reference No: BP0108(A)Pages: 10Published on: 1, January, 1978
Abstract: Case (A) describes the evolution of a family owned business over forty seven years, from paper trading to a multi business organization. The group, managed by three generations of a family, now faces either stagnation or entry into new and unknown fields. The case provides an opportunity to identify and ... More
Reference No: BP0110TECPages: 1Published on: 1, January, 1978
Abstract: The exercise describes the same incident from the viewpoint of three different union leaders. The incident, involving the president of the smallest union, results in stoppage of work in a section of the factory, and the possible halt of the entire factory within half an hour. Questions on how management ... More
Reference No: BP0130Pages: 13Published on: 1, January, 1978
Abstract: The case traces the domestic enquiry into the charge against a delinquent employee through the stages of preliminary investigation, charge sheet, recording of evidence, and findings of the enquiry officer culminating in punishment. ... More
Reference No: BP0133TECPages: 3Published on: 1, January, 1978
Abstract: The note sets out the law pertaining to contracts of adhesion that require an employee to make a covenant that he shall work for an employer for a stipulated period after training, and to the restrictions on future employment with competitors. ... More
Reference No: BP0139Pages: 7Published on: 1, January, 1979
Abstract: The bio-data of three students who were interviewed for the position of management trainee (non-technical) are provided for reading before hearing a tape-recording of the interviews. ... More
Reference No: BP0141(A)Pages: 22Published on: 1, January, 1978
Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export- oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More
Reference No: BP0141(B)Pages: 8Published on: 1, January, 1978
Abstract: In May 1978, the companys Managing Director was concerned over the delay in getting government sanctions for starting an export- oriented tool-manufacturing venture. His dilemma was how best he could communicate the urgency of the situation and the need for speedy clearance of the project to the government, particularly the bureaucracy. ... More
Reference No: BP0144(F)Pages: 10Published on: 1, January, 1983
Abstract: Traces the history of the Personnel Cell, and focuses its attention on such personnel functions as manpower planning, recruitment and selection, promotion, salary administration, and non-statutory welfare. A series of issues relating to these functions have been raised to signify their importance to the organization as a whole. ... More
Reference No: BP0144(I)Pages: 38Published on: 1, January, 1983
Abstract: Deals with a new control system designed to achieve the explicit goals spelled out by the management. The Case describes the development of the new system which is interlinked with the new decentralized setup, both of which take place in stages from 1981 and are not fully complete by December 1982. The ... More
