Reference No: BP0273Pages: 10Published on: 23, July, 2002
Abstract: This case describes the situation faced by Mr. Prakash Rastogi, who was appointed as the managing director of Clariant (India) Limited, the Indian arm of Clariant International Limited, a newly spun off unit of Sandoz International Limited. Sandoz announced the world wide demerger of its chemicals business and spun it ... More
Reference No: CDT0003Pages: 17Published on: 10, October, 2025
Abstract: Open Network Digital Commerce (ONDC) is a Government of India initiative aimed at democratising e-commerce in India by encouraging fair competition and eliminating platform monopolies. It leverages open protocol to allow businesses of all sizes and industries to join its network, consistently adding new categories and participants since its launch. ... More
Reference No: BP0432Pages: 6Published on: 7, June, 2019
Abstract: Mr. Kewal Balana, Proprietor of Ganga Enterprise at Sri Ganganagar, Rajasthan,India, was worried about the abolishment of 2% commission in May 2018, in ‘Kachi-Aadat’ line of business, due to direct online transfer of money to farmer’s bank account. The firm suffered a net reduction in profit of Rs 1 million, 2% of ... More
Reference No: CIIE0037Pages: 28Published on: 23, September, 2025
Abstract: Rajat Goel and Dr Ajay Sharma had set up the Eye-Q chain of eye care hospitals in the year 2007. Despite best efforts, their initial assumptions about scaling a healthcare business proved overly optimistic. The reality of high establishment costs, resistance from doctors and low patient trust in smaller cities forced ... More
Reference No: BP0362Pages: 6Published on: 26, August, 2013
Abstract: This exercise describes the competitive dynamics situation faced by two large companies, Colgate – Palmolive and Proctor and Gamble in oral care business. Both of them introduced a tooth whitening solutions and anticipated to sustain their competitive lead. P&G introduced its solution in August 2000 and Colgate followed it in September 2002. ... More
Reference No: MAR0372Pages: 21Published on: 1, January, 2006
Abstract: Mr. Rohit Swarup, Director of Xplora Design Skool (XDS) was reviewing the report and recommendations made by a student group on selection of towns where XDS could open centres to exploit the opportunity of significant interest in multimedia in the country in February 2004. He was particularly interested in the process ... More
Reference No: MAR0325(A)Pages: 21Published on: 27, September, 1999
Abstract: RPG Enterprises, one of the top five business houses of India, decided in 1996 to enter organized food retailing by opening a chain of supermarket grocery stores under the name "FoodWorld" in Chennai, Bangalore and Hyderabad, the three major cities in south India. This case describes the background and rationale of ... More
Reference No: PROD0265Pages: 32Published on: 23, April, 2004
Abstract: Enercon India Limited (EIL) is involved in setting up Wind Energy Converters (WECs) in several states of India. EIL offers customers a hassle free investment opportunity in the wind energy business through its "from concept to commissioning and beyond" strategy. In the backdrop of impressive growth, EIL is facing difficulties ... More
Reference No: MAR0558(A)Pages: 18Published on: 30, September, 2025
Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More
Reference No: STR0489Pages: 26Published on: 21, April, 2025
Abstract: BluSmart strongly believes that the future of ridehailing is electric and a full stack-vertically integrated business model is necessary for success. Further, legacy taxi companies and ridehailing platforms – which operated with siloed business models would find it increasingly challenging to transition to 100% electric. With this vision for decarbonisation, electrification, and ... More
Reference No: F&A0525Pages: 27Published on: 14, March, 2015
Abstract: The case describes the strategy of a large Indian Public Sector Bank (PSB) to enhance financial inclusion and financial literacy of less privileged people located in poorly accessible parts of India. While pursuing the developmental objective ‘imposed’ by the Central Bank/government, being a listed entity, the PSB had to ... More
Reference No: PROD0286Pages: 20Published on: 14, December, 2005
Abstract: The Belur Plant of indal is facing a significant increase in power tariffs. Power tariffs have significant influence in shaping the competitive advantage of firms in the aluminum industry. The extent to which this increase in power tariff would affect the competitive position of indal needs to be examined. A ... More
Reference No: CIIE0035Pages: 19Published on: 25, November, 2025
Abstract: What happens when two college students enter India’s crowded ed-tech market with no funding, no faculty, and just a bold idea? This case tells the story of a gamified, student-focused platform that changed traditional test prep using behavioural insights, lean execution, and a straightforward approach. With a unique freemium ... More
Reference No: COMM0005Pages: 13Published on: 13, May, 2009
Abstract: Core Emballage Limited (CEL), Gujarat, India, reached a plateau in 2006 in its business of corrugated packaging solutions. Geographical expansion was not feasible. Although making marginal operating profits, CEL was weighed down by heavy depreciation and interest on loans. The idea of diversifying into unrelated nutraceuticals (nutritional healthcare products) cropped up ... More
Reference No: CISG0044Pages: 22Published on: 9, October, 1997
Abstract: This case describes how computerization helped in solving the problems and complexities of the manual systems of the Times of India organization. It discusses a major effort by the centralized IT department to develop and implement an application portfolio to support the new strategic thrust. How this supported the advertisement ... More
