Search results for 'and'

Authors: Bhandari, Labhdhi; Jain, Abhinandan K;

Reference No: MAR0423(A) Pages: 7 Published on: 29, March, 2012

Abstract: The case describes the key issues faced by two entrepreneurs as they plan to launch a new two-wheeler in the market in the beginning of liberalization of Indian economy in 1981.. The case provides information about the two-wheeler industry (scooter, mopeds, and motorcycle) on: (i) sales of each of the brands ... More

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Authors: Kuchhal, S C;

Reference No: F&A0217 Pages: 10 Published on: 1, January, 1974

Abstract: The case deals with 1) relevance of convertible securities for raising longterm funds in the Indian environment, 2) choice between shortterm borrowing and mediumterm bonds, which are convertible into equity at the option of holders, and 3) comparative merits of loan converted into equity by lending institutions, and convertible bonds ... More

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Authors: Koshy, Abraham;

Reference No: MAR0380 Pages: 34 Published on: 26, June, 2006

Abstract: Hidesign® is perhaps the only brand from India in the fashion leather accessory category to adorn the shelves of prestigious departmental stores in some of the big cities of the world. The reputation of the brand in some sense is more in proportion to the sales that the brand had ... More

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Authors: Jaiswal, Anand Kumar; Malodia, Suresh;

Reference No: MAR0495 Pages: 22 Published on: 31, March, 2018

Abstract: GE Healthcare's strategy was to change the face of healthcare infrastructure in India by making healthcare accessible in all parts of the country and affordable to all sections of the society. After launching its first successful super value ECG machine Mac 400, it launched its twenty-fifth super value product “Discovery IQ” ... More

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Authors: Anand, R K; Jain, Abhinandan K;

Reference No: MAR0094(D) Pages: 18 Published on: 1, January, 1974

Abstract: This case describes the market development (in different towns), development of product mix, and distribution arrangements of the company. Special emphasis has been put on the distribution costs. Along with the pricing data, it can be used as a case for formulating marketing strategy. ... More

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Authors: Pandey, I M; Bhat, Ramesh;

Reference No: F&A0397 Pages: 7 Published on: 1, January, 1988

Abstract: The objective of this case is to estimate the appropriate discount rate which would serve as a cut-off rate in evaluating and accepting capital expenditure projects. The calculation of cost of equity, cost of debt, and weighted average cost of capital concepts are highlighted. In making calculations the case also ... More

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Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

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Authors: Roy, Subhadip; Singh, Jyoti; Choudhary, Shruti;

Reference No: MAR0540 Pages: 12 Published on: 17, April, 2024

Abstract: This case is on cab service run exclusively by women drivers (Koala Kabs) founded by Shailja Mittal (Shailja) and Anmol Gupta in Delhi in 2016. The journey was not easy, as Shailja faced challenges in developing a cost-effective value proposition and convincing parents to pay more for the service. However, the ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

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Authors: Pandey, Ajay; Raghuram, G; Jain, Rekha; Poddar, Shweta;

Reference No: F&A0481(B) Pages: 10 Published on: 17, July, 2008

Abstract: Air Deccan concluded its Initial Public Offering (IPO) in May 2006, which did not receive a strong positive investor response. The company had reported a loss in the previous year. It further suffered a financial crunch due to continuous hike in fuel prices and addition of new aircrafts. To partly counter ... More

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Authors: Sridharan, Anand; Ravichandran, N;

Reference No: BP0266 Pages: 36 Published on: 27, April, 2001

Abstract: The case presents the history and managerial initiatives of a fast growing organization in consumer durable industry. The industry is charasterized by the presence of several competing (National/Multinational) players, changing consumer needs and preferences and MNC's access national market and vice-versa. The organization needs to take stock of what ... More

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