Reference No: OB0099TEC(Part I & II)Pages: 5, 4Published on: 1, January, 1976
Abstract: During the process of socialization, an individual acquires his role identity. He learns the boundaries of the role, the "oughts," "musts" and the "shoulds" of the system. In terms of organizations, socialization can be interpreted as an attempt to modify previous behavioural dispositions of a new entrant. Failure to achieve ... More
Reference No: OB0065TECPages: 3 Published on: 1, January, 1976
Abstract: Four major issues on alienation, based on Kenneth Keniston's book, "The Uncommitted," are discussed. An individual can be alienated from almost anything. He can replace the old relationship by various other relationships. An individual can express alienation in a variety of ways. Alienation can be induced by a number of ... More
Reference No: OB0056(D)Pages: 5Published on: 1, January, 1978
Abstract: The personnel manager conducts another survey, using summer trainees who use questionnaires and interview thirty regular and thirty chronic absentees selected at random. Certain policy decisions can be derived from these findings, including the need for further surveys. ... More
Reference No: OB0024(A)Pages: 28 Published on: 1, January, 1964
Abstract: A description of three related top executives who are treated as a small group with norms, values, etc. Students analyze the case using the same conceptual tools as for worker small groups. ... More
Reference No: OB0018Pages: 15Published on: 1, January, 1969
Abstract: The case situation is intended to bring out three primary processes: a) the group process, e.g. how groups are formed??criteria, choices, goals, etc, b) the intergroup phenomenon, e.g. dominance, power, sources of conflict, etc and c) given (a) and (b), how is the choice of a leader ... More
Reference No: OB0021(A)Pages: 15 Published on: 1, January, 1977
Abstract: The terms and conditions of service of two hundred and forty?eight monthly?paid employees of the Madras establishment are set out. The union's charter of demands is annexed. To be used for introducing an exercise in collective bargaining. ... More
Reference No: OB0016Pages: 6Published on: 1, January, 1964
Abstract: The executive director is trying to decide whether to implement a central training scheme for the recently decentralized group of companies comprising HAFE. The training centre issue focuses on the problems and implications of decentralization and how inter-group rivalries affect decision-making in this area. ... More
Reference No: MAR0414Pages: 13Published on: 26, March, 2010
Abstract: The case deals with Allegiance Corp Bank's Private Banking Function. Allegiance Corp Bank is a Private Sector bank operational in India since early 90's. Private Banking, at Allegiance Corp Bank is a function that caters to High Networth Individuals and cross sells investment products to them. Services include free of ... More
Reference No: MAR0412Pages: 5Published on: 8, January, 2010
Abstract: During Diwali 2009 TrustMe Bank announced a sales promotion offer on purchase of gold bar from the bank using the banks credit card. The purchase could be made through interest free EMI and would accrue double reward points. The communication about this offer was displayed outside the TrusMe bank branches and ... More
Reference No: MAR0410Pages: 27Published on: 14, October, 2009
Abstract: 99acres.com was started in September 2005 as the first real estate portal in India. This internet portal was dedicated to meet a consumer's information needs in the real estate industry. It was a forum where buyers, sellers, and brokers could exchange information, quickly, effectively, and inexpensively. Though 99acres operated in ... More
Reference No: MAR0411(A)Pages: 10Published on: 14, December, 2009
Abstract: The case charts out the journey of an online news portal from the state of Bihar. The organization has grown largely based on the pro bono support of people from many sectors and facets of life. The portal has so far been managed by the husband-wife team. On completion of ... More
Reference No: MAR0409Pages: 18Published on: 7, August, 2009
Abstract: Promoted by the Self Employed Women's Association (SEWA), Rudi Multi Trading Company Limited was established in 2004 with the twin objectives of facilitating a linkage between poor rural farmers and rural consumers, and promoting internal generation of funds in villages. The company worked to unite two parties, small and medium farmers ... More
Reference No: MAR0405Pages: 16Published on: 2, April, 2009
Abstract: GuruKool, a unique training initiative for frontline sales personnel in retail businesses of the Future Group, was spearheaded by Sanjay Jog, Chief People Officer, Future Group, in April 2006. Implementing the programme, however, was more difficult than he had expected, and its results also were not as brilliant. Sanjay was thus ... More
