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Search results for 'brand management case'

Related Searches: brand management case study, Brand management case Sh, Brand management case She, Brand management case Shemar, Brand management case Shem

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  1. Aava Natural Mineral Water (B)

    Authors: Jaiswal, Anand Kumar; Palan, Harit; Jain, Ingita;

    Reference No: MAR0470(B) Pages: 10 Published on: 31, March, 2015

    Abstract: Launched in 2005, Aava natural mineral water is the second largest brand in the Indian natural mineral water market. Over the years brand has established its volume leadership in its product category. The case discusses the dilemma faced by the top management in dealing with the issues related to brand positioning ... More

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  2. Amar Chitra Katha: Striving for Immortality?

    Authors: Roy, Subhadip; Matta, Nikita;

    Reference No: MAR0556 Pages: 21 Published on: 30, April, 2025

    Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More

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  3. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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