Abstract
Sid’s Farm, founded by Dr Kishore Indukuri in 2013, has emerged as a transformative dairy brand in India’s adulterated milk market. Driven by the vision of delivering pure, unadulterated milk, the company has grown from a 20-cow farm to processing 43,000 litres of milk daily with rigorous 45-step quality checks. Operating on a trust-centric model, it ensures farmer collaboration, customer transparency and premium quality standards. Sid’s Farm leverages technology and community engagement while expanding into new markets and products. As it scales, challenges include sustaining ethical practices, navigating price sensitivity and maintaining operational integrity, thereby balancing purpose with profit in India’s competitive dairy industry.
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CMA0828 |
| Title | Sid's Farm: A Purpose-Driven Safe Food Startup |
| Pages | 10 |
| Published on | Apr 21, 2025 |
| Year of Event | 2024 |
| Authors | Ghosh, Ranjan Kumar ; |
| Discipline | Innovation and Entrepreneurship, Operations Management |
| Sector | Agriculture and Animal Husbandry, Cooperatives, Public Sector, Transportation and Logistics |
| Learning Objective | This case is designed to: 1. Analyse how purpose-driven entrepreneurs identify and address pressing societal challenges. Students will get to learn and discuss how personal convictions, and social missions can drive entrepreneurial ventures. They will understand the importance of bringing financial sustainability to a venture without compromising its core values. 2. Study how a startup can design and manage an end-to-end value chain that is built upon quality, trust and efficiency. Students will be able to explore how long-term value can be created through rigorous quality control, fair procurement practices and innovative distribution systems. 3. Understand the complexities of scaling a mission-driven enterprise in food and agriculture space while maintaining its foundational principles. Students will learn how to diversify through franchise models and partnerships, and how does this impact brand integrity. 4. Identify the risks of mission drift and how it can be handled. |
| Keywords | Food Quality; Supply Chain Management |
| Country | India |
| State | Telengana |
| City | Hyderabad |
| Organization | Sid's Farm |
| Access | For All |
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