Reference No: MAR0461TECPages: 7Published on: 16, March, 2015
Abstract: This note aims at introducing the students to the concept of post event sponsorship assessment. It explains about measurements of effectiveness of sponsorship like subjective assessment, impact on sales, media equivalents and social media. It also discusses some new methods like SponsorMap, Integrated Communications Evaluation. It also highlights about challenges ... More
Reference No: PSG0065TECPages: 20Published on: 1, January, 1993
Abstract: This note describes the concept of MOUs conditions for their effectiveness, origin of the concept, different kinds of MOUs and their format, the mechanisms of monitoring MOUs and the lessons for meaningful application of MOU concept. It briefly describes the experiences in some countries and discusses the reasons for the ... More
Reference No: CMHS0011TECPages: 12Published on: 24, March, 2011
Abstract: Negligence by doctors has to be determined by judges who rely on experts' opinion and decide on the basis of basic principles of reasonableness and prudence. This brings into a lot of subjectivity into the decision and the effort is to reduce it and have certain objective criteria. The paper ... More
Reference No: OB0241(C)Pages: 3Published on: 23, March, 2020
Abstract: Raman Basu, an employee at Woodworks Ltd., has tested positive for HIV; Jai Shah, the CEO of the firm (and the protagonist in this case) wants to arrive at a decision whether the employee should be asked to leave the organization or be retained. The case situation offers an opportunity ... More
Reference No: BP0220(B)Pages: 10Published on: 1, January, 1990
Abstract: This case describes the organizational process of formulating the first corporate plan of Power Projects and Products Limited. The role and contribution of various committees and task forces in preparing the first plan are described. Mr Rajaram, a corporate planning consultant, is required to evaluate the process of planning at ... More
Reference No: QM0086Pages: 4 Published on: 1, January, 1976
Abstract: Concerns the establishment of a suitable policy for purchase and stocking of hydraulic oil, a significant item in the company's raw material consumptions. The company has the option of purchasing from a local installation of IOC or from IOC's refinery (taking their blending programme into account) more than five hundred ... More
Reference No: CIIE0023Pages: 17Published on: 25, October, 2021
Abstract: The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two ... More
Reference No: ECO0154Pages: 2Published on: 1, January, 1970
Abstract: This is an introductory case in short?term demand forecasting. The Transformer Manufacturers Association wants to refute the conclusion of the Reserve Bank of India on the impact of the recession on their industry. This would requires a forecast on how their production will be affected in the near future ... More
Reference No: BP0379Pages: 12Published on: 20, January, 2015
Abstract: The case deals with the issues of technology transfer and protection of intellectual property in an international contract, with the International commercial arbitration as the dispute resolution method. The case highlights the distrust between parties when they do not want to continue doing business together and the use of legal ... More
Reference No: ECO0324TECPages: 6Published on: 1, January, 1991
Abstract: The note discusses various concept and tools of analysis about labour market, labour forec and unemployment with specific reference to India. ... More
Reference No: PROD0178TECPages: 13 Published on: 1, January, 1983
Abstract: Deals with various aspects of short interval scheduling (SIS) such as significance and applications in various areas like production planning and control, fabrication and assembly work, maintenance, engineering work, clerical operations, and material handling. Management reporting in an SIS environment is also dealt with. ... More
Reference No: CIPR0023Pages: 32Published on: 7, July, 2014
Abstract: KaraikalPort Private Limited (KPPL) was a special purpose vehicle created by MARG on February 18, 2006 to develop Karaikal port. According to the concession agreement signed for a period of 30 years, KPPL was given rights to Karaikal port on a Build, Operate and Transfer (BOT) basis. It was to build the port ... More
Reference No: RJMC0019Pages: 23Published on: 28, March, 2012
Abstract:
The case describes changes brought about in academic and administrative aspects of the Directorate of Education, Delhi, after Ms. Rina Ray, a new secretary of education, took over. When she joined office, the overall enrolment in government schools, numbering more than 900, had been declining and less than 50% of children were ... More
Reference No: CMHS0020(A)Pages: 12Published on: 11, July, 2012
Abstract: Dr. Alexander Thomas, CEO, Bangalore Baptist Hospital invited one of the case writers to his hospital to develop a case study. " By God's grace our hospital has grown from an 80 bed secondary care centre to a multi super specialty hospital over the years. We have been awarded the "Excellence in ... More