Abstract
The case on Moodcafe captures the journey of the start-up and its entrepreneurs from the beginning till the fund-raising stage. The case brings forth critical decisions that each entrepreneur or the team of co-founders have to address during their start-up journey. This short case gives opportunity to delve into two aspects mainly a) As a founder, which investor should one choose for seeking funds and what should be the terms and conditions of investment? and b) How can one review and assess the business model of a start-up?
Additional Information
| Product Type | Case |
|---|---|
| Reference No. | CIIE0023 |
| Title | Moodcafe: From Idea Conception to Raising Funds |
| Pages | 17 |
| Published on | Oct 25, 2021 |
| Year of Event | 2019 |
| Authors | Singla, Chitra; Sethuram, Shridhar; Jena, Sanjay Kumar; |
| Area | Centre for Innovation, Incubation, and Entrepreneurship (CIIE) |
| Discipline | Innovation and Entrepreneurship, Strategic Management |
| Sector | Health |
| Learning Objective | To learn the process of setting right expectations while seeking investments from the angel investors. To analyse the business model of a new start-up and understand where the potential flaws could be. |
| Keywords | Fund Raising; Angel Investor; Start-up; Business Model; Entrepreneur; Platform |
| Country | India |
| Organization | Moodcafe |
| Access | For All |
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