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Authors: Raghuram, G; Goyal, Aditya;

Reference No: PROD0292 Pages: 16 Published on: 16, June, 2008

Abstract: Novire Technologies, an IT based logistics solutions provider, had introduced a new system called Automatic Vehicle Location (AVL) which uses Global Positioning System to track vehicles. ABC Private Ltd (ABC), a cement manufacturing company, decided to try this system and went for a pilot study on five of its trucks. ... More

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Authors: Vyas, Preeta H;

Reference No: PSG0104 Pages: 18 Published on: 23, June, 2008

Abstract: The Director of SEWA is discussing with her PMU (Project Management Unit) team of the indicators of Jeevika -- both quantitative and qualitative -- which should be considered for mid-term review of Jeevika project. The case contains information on Jeevika project, mid-term review of Jeevika project, various stakeholders and their ... More

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Authors: Rama Rao, T P;

Reference No: CISG0084TEC Pages: 11 Published on: 21, June, 2005

Abstract: This note introduces the structured systems analysis and design methodology though a running example. It presents the use to Context Diagram, Data Flow Diagram (DFD), Entity Relationship Diagram (ERD), and Data Dictionary, in analyzing and designing information systems. The note also illustrates data table design and process implementation and presents ... More

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Authors: Nandkeolyar, Amit K; Narain, Arohini; Gopakumar, KV;

Reference No: OB0250(A) Pages: 11 Published on: 14, August, 2025

Abstract: The case highlights the Tata Group’s innovation journey—a story of transformation, resilience, and reinvention. It covers the various innovation-focused initiatives launched between 2006 and 2017 and maps the journey of Tata InnoVerse, an innovation programme. It tracks the leadership teams’ decision-making efforts in the context of internal changes as well ... More

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Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0519 Pages: 26 Published on: 23, October, 2020

Abstract: Sterlite Technologies Limited (STL) is a leading company in developing digital infrastructure. It has recently transitioned to become an end-to-end service provider from a manufacturing-focussed company. It has a 6-7% market share globally; however, it aimed to achieve a 10% global fiber market share by June 2020. COVID 19, a global pandemic, has ... More

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Authors: Sharma, Nivedita; Sahay, Arvind;

Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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Authors: Jain, Rekha; Raghuram, G;

Reference No: QM0213 Pages: 21 Published on: 1, January, 1988

Abstract: Computerization of the Passenger Reservation System (PRS) is a key strategy in the corporate plan (1985- 2000) of the Indian Railways. As a part of this strategy, computerized PRS had been implemented in Delhi, Madras, Bombay and Calcutta by the end of 1988. The PRS in the secondlevel cities of Hyderabad, ... More

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Authors: Maurya, Divakar; Singh, Gurpreet; Patil, Anand; Jain, Atishaya; Narayanaswami, Sundaravalli;

Reference No: PSG0142 Pages: 12 Published on: 11, October, 2022

Abstract: Indian Railways (IR) has been slow in innovation. The competition from other modes of transport has posed new challenges to IR. Railways worldwide have taken help from startups to develop innovative solutions to improve railway operations. Such collaborations have helped in leveraging the technical expertise of startups in domains which ... More

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Authors: Gupta, V K; Narayanan, A V S;

Reference No: CMA0152(B) Pages: 7 Published on: 6, November, 1968

Abstract: The case goes further into the activities of the Sarangpur ICD and illustrates how administrative decisions can be made more viable. In the text, the project officer is concerned about the cost of artificial insemination in his project. The text brings out the problem of choice between intensification of distribution ... More

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Authors: Sinha, Sidharth;

Reference No: F&A0550 Pages: 12 Published on: 16, May, 2020

Abstract: Encore Capital (Encore) has received a proposal for an issue of convertible bonds to Qualified Institutional Buyers (QIBs). Simultaneously, with the issuance of the convertible bond, Encore would purchase a ‘bond hedge’ in the over-the-counter equity derivatives market and sell warrants. The bond hedge and warrants sale constituted the ‘call ... More

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Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0263 Pages: 9 Published on: 8, January, 2001

Abstract: This case deals with the issues in mitigating an unexpected development. The Torrent group decided to integrate backwards by venturing into the production of penicillin. The decision was motivated by the huge demand-supply gap and a favourable public policy. The technology was to be supplied by a company in Czeckoslovakia. ... More

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Authors: Sharma, Meenakshi;

Reference No: COMM0009 Pages: 31 Published on: 27, August, 2012

Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More

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Authors: Sheth, N R; Dixit, L M;

Reference No: P&IR0038(B) Pages: 10 Published on: 1, January, 1972

Abstract: A continuation of Case (A) P&IR0038(A), this case describes the changes in the industrial relations structure of the company following expansion of the production programme and the appointment of a personnel manager. It also gives an account of how pressures of technology and market, combined with managerial changes ... More

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