Reference No: COMM0028Pages: 18Published on: 28, December, 2021
Abstract: Nadia Chauhan, Chief Marketing Officer at Parle Agro set her vision in 2017 to become the dominant player in the beverages segment and to double the turnover to INR 10,000 Cr. by 2022. She had been prompted by the success of the company over the last five years when Parle Agro had doubled ... More
Reference No: MAR0523 Pages: 11Published on: 16, June, 2021
Abstract: The case delineates the situation faced by Shemaroo Entertainment Limited (Shemaroo) related to the company’s rebranding exercise, product portfolio and future course of action. Shemaroo was founded in 1962 by Buddhichand Maroo as a book circulating library in Mumbai that moved into the Video Home System (VHS) space and went ... More
Reference No: QM0114Pages: 6Published on: 1, January, 1976
Abstract: Pertains to the marketing information system originally developed at the Rustom Jehangir Mills. Presents the company background and present market position, and identifies the marketing information needs of the various levels of management. Illustrative formats have also been included in the case. ... More
Reference No: MAR0526(B)Pages: 2Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0526(A)Pages: 21Published on: 29, June, 2022
Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More
Reference No: MAR0538(A)Pages: 19Published on: 12, August, 2024
Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More
Reference No: MAR0533Pages: 23Published on: 16, August, 2023
Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More
Reference No: CMA0028TECPages: 52Published on: 20, December, 1966
Abstract: This is a comprehensive note explaining the requirement of fertilizers in India the management problems related to the distribution of fertilizers in India. ... More
Reference No: CMA0549TECPages: 18Published on: 1, January, 1981
Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More
Reference No: MAR0516Pages: 36Published on: 18, January, 2021
Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More
Reference No: MAR0534Pages: 24Published on: 18, July, 2023
Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic.
Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More
Reference No: BP0285Pages: 23Published on: 23, January, 2003
Abstract: This is a unique case of its kind providing an opportunity to see the linkages between the corporation and its customers from an integrated perspective. It describes the steps initiated by the top management of Cosmo Films Limited, a company in the business of packaging films, to build the customer ... More
Reference No: BP0144(E)Pages: 30Published on: 1, January, 1983
Abstract: Traces the evolution of the marketing function in Voltas, and outlines the current marketing organization. The Case explores the implications of the million dollar question faced by the management: What did it mean to have the diverse marketing activities under one umbrella--Voltas? ... More
Reference No: MAR0465TECPages: 8Published on: 30, March, 2015
Abstract: As celebrity endorsements are becoming popular, sports persons are increasingly being used to endorse products. This note is aimed at providing guidelines for using celebrity endorsements more effectively. It summarizes various models that have been used to explain how celebrity endorsements work. It also lists and explains various advantages and ... More
Reference No: P&IR0211Pages: 22Published on: 25, June, 2013
Abstract: Based in Kerala, Popular Vehicles and Services Ltd. (PVSL) is a leading automobile dealer of Maruti Suzuki India Ltd (MSIL). PVSL is categorized as a Platinum Plus dealer by MSIL, an honour reserved for top performing dealers. The company’s innovative business practices and Human Resource Management approach have enabled ... More
