Reference No: BP0446Pages: 11Published on: 14, December, 2020
Abstract: This case introduces the genre of “wicked problems” in strategy. InspirOn Engineering is a third-generation textile machinery family business. The patriarch, in his 72nd year, has announced his retirement without a succession plan. Chinese acquisitions in Germany have transformed the competitive landscape into two business divisions. The leadership has to ... More
Reference No: O&DS0005EXPages: 3Published on: 22, April, 2024
Abstract: Palak Sheth is the proprietor of Vastrapur Widgets Limited (VWL), which manufactures widgets for machines that produce engineering goods. Sheth is facing a dilemma regarding an export order for 1,000 units. The dilemma is whether VWL should use the existing raw material or discard it and use new raw material, which ... More
Reference No: CMA0811(A)Pages: 26Published on: 1, January, 2005
Abstract: Chilli is the main earner in the Indian spices export basket. In 2003,, incidents of adulteration of chilli powder (using carcinogenic dyes) by some unscrupulous and careless exporters led to large-scale product recalls in the UK and tainted the image of the Indian spice export industry. This resulted in a complete ... More
Reference No: CMA0043(A)Pages: 17Published on: 1, January, 1965
Abstract: The case covers the attempts made by the State Government in finalizing its plan for a period of five-years. The Working Committee appointed by the Government considers the availability of resources and resource allocation and the steps to be taken for implementing the Plan. ... More
Reference No: CMA0491TECPages: 9Published on: 1, January, 1979
Abstract: Forest Development corporations have been formed in 16 state and Union Territories in India with the objective of intensive forest management through facilitating the flow of institutional finance. The note discusses the procedures and problems of acquiring institutional finance for forestry development projects. Steps to enhance bankability of such projects have ... More
Reference No: MAR0092(D)Pages: 10Published on: 1, January, 1972
Abstract: The case is an extension of Household Products (India) Limited (C). It describes the events that led to the process of decision making for introducing a new brand of soap: idea generation, concept development, product development and testing, marketing mix development for test marketing and the process of test marketing. ... More
Reference No: MAR0556Pages: 21Published on: 30, April, 2025
Abstract: The case study is centred around Amar Chitra Katha (ACK), discussing the developments and trends for the company after 2010. The brand underwent significant changes both internally and externally between 2010 and 2024. The discussion dilemma is related to the growth strategy around managing the 4Ps and the collaborative strategies through which the ... More
Reference No: HRM0249Pages: 12Published on: 25, March, 2021
Abstract: Lakshmi Vilas Bank (LVB) was established as a private sector bank in 1926 in Tamil Nadu. It was set up to serve the financial needs of the people working in small and medium-sized enterprises (SMEs). LVB got into trouble after shifting focus from funding SMEs to funding big corporates. Initially, it ... More
Reference No: MAR0518Pages: 20Published on: 9, November, 2020
Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More
Reference No: CIIE0009Pages: 14Published on: 6, November, 2017
Abstract: Ujwal Kalra founded Memorable Shaadi in 2014 while awaiting admission to the Indian Institute of Management Ahmedabad. The startup offered services connecting clients and vendors in the Indian wedding industry. The case elaborates Ujwal’s journey as an entrepreneur and the choices he made including hiring a co-founder and working remotely ... More
Reference No: F&A0260TECPages: 17Published on: 1, January, 1975
Abstract: This technical note sets out the basis for differentiating the mode, manner and mechanics of planning and control at different levels of management and the framework within which such systems can be designed. ... More
Reference No: CMA0306TEC Pages: 13Published on: 17, October, 1974
Abstract: Various principles and methods of evolving a performance budget are discussed along with the areas of application of performance budgeting to government systems. ... More
Reference No: MAR0307(B)Pages: 18Published on: 1, January, 1996
Abstract: The case describes the situation of an Indian company that has successfully supplied chlorine containers, manufactured according to British specifications, to a buyer in Malaysia. The same buyer has a requirement for ammonia containers and has been using ammonia containers manufactured according to Japanese specifications. The company has to decide ... More
Reference No: P&IR0094TECPages: 6 Published on: 1, January, 1977
Abstract: This note traces the influence of environmental factors on the evolution of an industrial relations strategy for a firm and distinguishes between collective bargaining postures and rigidities arising from ideological factors. ... More
Reference No: MAR0124TECPages: 16 Published on: 1, January, 1974
Abstract: The note describes the marketing research scene in India, based on data provided by a few good marketing research agencies. It describes the kind of marketing research studies that are carried out by selected research agencies in India, and also gives relevant information about a few reputed agencies. It attempts ... More
