Reference No: COMM0009Pages: 31Published on: 27, August, 2012
Abstract: As a new corporation, the Delhi Metro (DMRC) began its relationship with the media, with a clean slate, and its care with the public relations function made for the establishment of a very cordial relationship with the print media and led to positive image building in the public eye. However, ... More
Reference No: PROD0173TECPages: 14Published on: 1, January, 1982
Abstract: This note reviews the developments in the field of multiple?criteria decision-making (MCDM) together with developments in related areas such as utility theory and decision theory. Multiple criteria problems and basic approaches to solve these problems are mentioned. Direct estimation approach and interactive approach for estimating decision?makers' preferences are ... More
Reference No: CMA0073Pages: 5Published on: 1, January, 1966
Abstract: Describes ways means of minimization of cost of fat testing at every procurement centre of a dairy. Different alternative systems of fat testing and their adoption by the village procurement centres are viewed from the point of view of cost minimization, rate of adoption, and practical difficulties to be faced ... More
Reference No: MAR0265(F)TECPages: 5Published on: 1, January, 1981
Abstract: Describes the sales management practices of a cross-section of Indian organizations. The decision areas about which actual illustrations of practices of specific organizations are: 1) allocation of tasks between own sales personnel and the distributors/dealers, 2) recruitment, training and development of sales personnel, 3) sales effort planning, target, quota setting, call norms, ... More
Reference No: MAR0258TECPages: 27Published on: 1, January, 1980
Abstract: It is a non-technical description of various issues that arise in sample selection for marketing research studies. Users' point of view has influenced the content and the style of writing of this note. It draws upon the experience of actual marketing research studies which are included as illustrations. It deals ... More
Reference No: MAR0285(G)Pages: 7Published on: 1, January, 1985
Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More
Reference No: BP0123TECPages: 6Published on: 1, January, 1978
Abstract: The note raises some general questions on evaluating any public enterprise's performance with respect to its objectives, and illustrates the performance, budgeting and accountability measures
of State Trading Corporation of India. ... More
Reference No: F&A0493Pages: 2Published on: 10, February, 2012
Abstract: The Max-Value Stores case provides an opportunity for students to apply the understanding of various financial reporting topics (revenue recognition, liability de-recognition, accounting changes, and deferred taxes) to determine the applicable GAAP for recognizing gift card ?breakage', the estimated amount of gift cards that is unlikely to be redeemed. The ... More
Reference No: PSG0092(A)Pages: 32Published on: 31, March, 2004
Abstract: The case focuses on the bidding decision faced by Bharti Cellular Limited in the context of the fourth cellular licensing for cellular services in India. The Department of Telecommunications (DOT) announced the guidelines for the fourth cellular operator's license using the GSM standard in the 1800 MHz range, on January 5, 2001. There ... More
Reference No: CMA0179Pages: 25Published on: 20, November, 1969
Abstract: This note is the outcome of the students' research project and illustrates how to use a particular kind of methodology to estimate the demand of fertilizers for a particular geographical area. The overall objective is to help the marketing executives to develop their sales strategy. ... More
Reference No: CMA0036Pages: 5Published on: 1, January, 1966
Abstract: An agricultural extension officer attached to the block is trying to estimate the demand for improved seed in the block and also to organise the supply of seeds. ... More
Reference No: CMA0425(A) Pages: 7Published on: 17, January, 1977
Abstract: The case discusses the objectives and the performance of fisheries cooperative union whose main activity has been the export of a certain variety of fish. Its overall objective, however, is to promote fisheries development. Participants are asked to analyse if the organization has been able to do so. ... More
Reference No: CIIE0031Pages: 21Published on: 10, January, 2025
Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More
Reference No: F&A0439(B)EXPages: 1Published on: 11, November, 1996
Abstract: This is a case on foreign exchange risk management covering transaction exposure and accounting implications of forward contracts. This is a sequel to Coimbatore Yarns' Mark Receivables (A).F&A0439(A)EX ... More
Reference No: IS0141(B)Pages: 7Published on: 31, March, 2021
Abstract: This case documents the rise of Zoom as the virtual conferencing platform of choice for millions of people worldwide during the Covid-19 crisis. The case deals with Zoom’s meteoric ascent and the challenges (both technical and market related) the young company encountered on the way. The company had to ... More
