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  1. CCI: Optimal Floor Pricing Model for the E-Auction Market

    Authors: Narayanaswami, Sundaravalli;

    Reference No: O&DS0001 Pages: 8 Published on: 3, August, 2023

    Abstract: The Cotton Corporation of India Ltd. (CCI) is a Miniratna company of the Government of India (GoI), under the Ministry of Textiles. CCI has been serving in the field of marketing of Indian cotton for the past five decades. As an independent entity under GoI, CCI undertakes Minimum Support Price ... More

  2. Pricing Decisions

    Authors: Gupta, G S;

    Reference No: ECO0316TEC Pages: 19 Published on: 1, January, 1989

    Abstract: The note provides a systematic discussion on the following aspects of product pricing: (a) price determinants, (b) optimum pricing under various objectives, varying competition, varying government interventions, discriminatory pricing, and pricing under multi-plant and multi-product situations, (c) pricing practices, and (d) synthesis between optimum pricing and pricing practices. The various ... More

  3. Great Northern Iron Ore Properties

    Authors: Jacob, Joshy; Varma, Jayanth R.;

    Reference No: F&A0518 Pages: 8 Published on: 1, December, 2015

    Abstract: The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence of various heuristics in financial ... More

  4. Pricing Strategies for Branded Consumer Products

    Authors: Vora, M N;

    Reference No: MAR0293TEC Pages: 28 Published on: 1, January, 1987

    Abstract: A field exercise to find out prices charged to consumers forms the basis of this note. An attempt was made by student researchers to conceptualize as to what considerations organizations take into account while fixing their prices and pricing strategies. The reasons for a much larger or smaller spread between ... More

  5. Retail Pricing Strategies: In Class Exercise

    Authors: Tripathi, Sanjeev; Abhishek;

    Reference No: MAR0426EX Pages: 21 Published on: 21, November, 2012

    Abstract: With the retail landscape becoming increasingly competitive, retailers tend to differentiate themselves through innovative pricing strategies. One practice that is become increasingly common is that of Price Guarantees. This in-class exercise allows for a dynamic situation wherein retailers change the prices depending on the response from the customers. The exercise ... More

  6. Note on Pricing Decisions

    Authors: Dholakia, Nikhilesh;

    Reference No: MAR0138TEC Pages: 8 Published on: 1, January, 1975

    Abstract: This note deals with the problem of price setting. After defining price and discussing the nature of pricing objectives, pricing decisions are discussed under three headings--needbased pricing, costbased pricing and marketbased pricing. In each case, various pricing options are discussed and evaluated. Practical approaches and procedures ... More

  7. IIMA Mess: The Pricing Controversy **

    Authors: Balakrishnan, K;

    Reference No: F&A0224 Pages: 8 Published on: 1, January, 1975

    Abstract: Deals with the problem of equitable pricing in a situation where: 1) common facilities are shared by two groups of clientele, with a high incidence of joint costs; 2) the methods of pricing for the two groups are different? one group charged on an "actual cost" basis and the other on fixed ... More

  8. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

  9. Belapur Public Dairy Limited

    Authors: Patel, S M;

    Reference No: CMA0070 Pages: 11 Published on: 7, November, 1966

    Abstract: The case deals with two major issues, viz. product mix pricing policy of a dairy unit. It brings out differences between long-term objectives and short-term objectives of that dairy. The management is faced with the problem of having its proper share in the milk-market of Belapur. This situation leads to ... More

  10. Hundred Million Dollar Beta

    Authors: Varma, Jayanth R.; Virmani, Vineet;

    Reference No: F&A0534 Pages: 8 Published on: 11, July, 2016

    Abstract: This case is about the practical and conceptual issues involved in estimating the beta of a company for the purpose of computing the cost of capital using the CAPM (Capital Asset Pricing Model). In many applications of the CAPM in the classroom, the beta is assumed to be known or ... More

  11. Barista Coffee Company Limited

    Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

    Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

    Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

  12. Applications of Revenue Management to Various Sectors

    Authors: Karmarkar, Sandeep;

    Reference No: QM0253TEC Pages: 12 Published on: 9, October, 2008

    Abstract: Success of revenue management (RM) techniques in Airline Industry is well known. Many other industries can be thought upon as a potential sector for RM. This note describes briefly various issues when RM is applied to unconventional industries. ... More

  13. Computation of Economic Costs and Benefits

    Authors: Singh, Gurudev;

    Reference No: CMA0613TEC Pages: 6 Published on: 1, January, 1985

    Abstract: Financial costs and returns are converted into economic costs and benefits by using shadow pricing factors. This note describes the assumptions which form the basis of shadow pricing factors for different cost and revenue items. It also estimates these factors for some important items along with the economic values. ... More

  14. The Mispriced ADRs of Allied Irish Banks

    Authors: Jacob, Joshy; Varma, Jayanth R.;

    Reference No: F&A0519 Pages: 9 Published on: 31, March, 2015

    Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More

  15. San-Burn: Burning Issues of a Founder

    Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

    Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

    Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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