Reference No: MAR0391Pages: 2Published on: 19, September, 2007
Abstract: The case looks at the impact of the different value that customers put on different features of a credit card on the pricing approach for credit cards for ICICI Bank. ... More
Reference No: ECO0353Pages: 22Published on: 26, May, 2014
Abstract: Pricing of natural gas in India suffers from asymmetry because of the presence of limited suppliers having byzantine contracts. The oligopolistic market combined with price regulation results in welfare losses, and market failure. We argue that for the sake of long-term development of natural gas sector in fast developing economies ... More
Reference No: MAR0518Pages: 20Published on: 9, November, 2020
Abstract: The Indian jewellery market is highly fragmented and ruled over by local players. Many unethical practices exist in the jewellery market, like the under caratage of gold, misrepresentation of quality, etc. Tanishq, part of Tata Group, is known for maintaining high ethical standards and delivering value to its customers through ... More
Reference No: BP0405Pages: 14Published on: 31, March, 2017
Abstract: Online stores sell thousands of products and services. Despite all care, mistakes can get made. These mistakes can have severe implications for the seller. A contract once formed is normally binding on the parties. The seller gets bound to sell at the mistaken price. Can an online seller get out ... More
Reference No: PSG0100Pages: 47Published on: 27, December, 2006
Abstract: Axle loading had contributed significantly to the ?turnaround' of
Indian Railways (IR) over the two years 2004-06. As the Minister
of Railways (MR) stated, "A one ton extra loading per wagon implied
additional revenue of Rs 500 crores per annum for the IR."
The axle loading initiative was a significant step ... More
Reference No: MAR0312(A)Pages: 9Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector, announced by the government of India in the early 1990s, Lubol Petroleum Inc (USA) (LPI) was one of numerous multinational companies, which flocked to India. They entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: MAR0312(B)Pages: 13Published on: 5, August, 1998
Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More
Reference No: BP0300Pages: 23Published on: 26, August, 2005
Abstract: SMF is secondary care medical facility created to provide quality health care at an affordable price (or value for money) to the middle class Indian population. This facility is a realization of the passion of the founder to provide quality health care at affordable price to the middle income group ... More
Reference No: CIIE0024Pages: 16Published on: 11, May, 2022
Abstract: Three college friends came together to start 'Santa Express'—an on-demand delivery service serving customers for pickup and delivery of handy and non-perishable goods in Kochi, Kerala. The idea was based partly on market research and raw intuition. While they were initially able to grab public attention with their social ... More
Reference No: PROD0202Pages: 17Published on: 1, January, 1988
Abstract: Describes the inventory practices used by Madras Refineries with respect to crude and finished products (diesel, kerosene, aviation turbine fuel, etc.) inventory. The steps taken for managing inventory of crude are: continuous contact with suppliers, predicting availability of crude over a planning cycle, and taking corrective action in time. Close ... More
Reference No: MAR0089EXPages: 7Published on: 1, January, 1970
Abstract: This is an exercise to simulate the decision making process in a marketing department in order to provide students with an opportunity to take an integrated approach to marketing decision making and thus get a feel of the interaction of the various elements of the marketing mix. The outcome of ... More
Reference No: PSG0082Pages: 21Published on: 9, April, 2001
Abstract: This case looks at how to develop a marketing strategy for
CONCOR, for transporting tea from gardens to the processing
plants as containerized. cargo by rail. The worldwide trend in product
movement is towards containerized. Tea is well suited to containerization,
but very little containerization actually takes place,
particularly in ... More
