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  1. Headset Headache (A)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(A) Pages: 12 Published on: 15, April, 2008

    Abstract: A customer was highly disappointed because of non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case describes the chain of events that started with the subscription. In the process, the case highlights issues of conflict, ethics and values. ... More

  2. The Electronics Corporation of India Limited (ECIL) (C)

    Authors: Manikutty, S;

    Reference No: BP0235(C) Pages: 29 Published on: 19, February, 1996

    Abstract: This case describes a situation faced by a multiproduct, multidivisional public sector company, ECIL. The company deals with a wide variety of electronic equipment, components and systems. The company is running into losses and needs to be turned around. The case presents an overall picture of the company at the ... More

  3. Factor Analysis

    Authors: Sarkar, N N; Vishwanath, Maya; Raghavachari, M;

    Reference No: QM0067TEC Pages: 16 Published on: 1, January, 1975

    Abstract: This note deals with different techniques of factor analysis and their usefulness in business market research and other fields. ... More

  4. Air-India (E)

    Authors: Haynes, Warren W;

    Reference No: ECO0001(E) Pages: 11 Published on: 1, January, 1964

    Abstract: The case involves the considerations for the purchase of Boeing 707s in order to remain in business in competition with other carriers. ... More

  5. Ousting Conditions and Warranties (Buyer's Rights): The Mercini Lady Case

    Authors: Pathak, Akhileshwar;

    Reference No: BP0421 Pages: 10 Published on: 14, March, 2018

    Abstract: The Mercini Lady Case is a modern statement of the law on the rights of the buyer in a sale contract. The seller has to supply goods in conformity with description, of merchantable quality and fit for the stated use. These rights, the ‘implied conditions’, however, can be ousted by ... More

  6. PetMate and ClearOrbit/TSC

    Authors: Chandrasekaran, N; Raghuram, G;

    Reference No: PROD0294 Pages: 22 Published on: 27, August, 2010

    Abstract: The top management of TAKE Supply Chain (TSC) was preparing for a meeting on evaluation of upscaling at PetMate, one of their key customers. The focus was on impressing solutions architects and the presales group on increasing their scope of supply chain solutions to PetMate. Earlier TSC was ClearOrbit, a ... More

  7. Winning Hearts and Minds of Workers and the Trade Union: PepsiCo Acquires Duke & Sons Ltd, India

    Authors: Varkkey, Biju; Mehta, Khushi;

    Reference No: P&IR0204 Pages: 36 Published on: 4, March, 2008

    Abstract: PepsiCo's takeover of Duke & Sons Ltd. gave the company extra growth and a competitive edge that it was looking for to enter and compete with its other rivals in the food and beverage industry in India. The company faced enormous challenges during the transition period and it took almost a ... More

  8. The A.R.C. of Kiryani Block and the question of Revitalization of societies

    Authors: Gupta, V.K.;

    Reference No: CMA0122 Pages: 10 Published on: 1, January, 1966

    Abstract: One of the important policy questions being debated today is the viability of village cooperative societies. The case discusses an administrative set-up where governmental machinery is the decision maker of such issues as viability. It shows how mass prescriptions tend to ignore circumstances pertinent to individual business situations. It further ... More

  9. Paytm: The Lucky Lifafa Campaign

    Authors: Titus, Nidhi; Abhishek; Mukherjee, Saral;

    Reference No: MAR0504 Pages: 14 Published on: 3, June, 2019

    Abstract: The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in the Indian mobile wallet space. To increase its user base and use-cases, Paytm introduced ... More

  10. Economic Order Quantity: A Supplement to a Note on Inventory Control **

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0027TEC Pages: 7 Published on: 1, January, 1966

    Abstract: Concepts and techniques of economic order quantity. Supplement to Harvard Business School note on inventory control. ... More

  11. Surviving the Recession: Venus Jewel

    Authors: Rao, Indu; Bhatnagar, Deepti;

    Reference No: OB0206 Pages: 23 Published on: 3, September, 2009

    Abstract: The Indian diamond industry witnessed a severe recession in the year 2008. The industry is already showing signs of recovery in 2009 led by its large sized firms. This case presents facts from a study conducted in a large sized Indian diamond processing firm which has existed for the last 40 years and ... More

  12. Lubol India Limited (B)

    Authors: Banerjee, Bibek; Raghuram, G;

    Reference No: MAR0312(B) Pages: 13 Published on: 5, August, 1998

    Abstract: With complete liberalization of imports, blending, and pricing in the lubricants sector announced by the Government of India in the early 1990s, Lubol Petroleum Inc, (USA) (LPL) was one of numerous multinational companies who flocked to India. LPL entered into a 50-50 partnership with NOC, a leading public sector petroleum ... More

  13. Tirupati Oils: Launching a Rice Bran Oil in India during the Covid19 pandemic

    Authors: Karna, Amit; Sharma, Rajat; Shah, Disha;

    Reference No: MAR0534 Pages: 24 Published on: 18, July, 2023

    Abstract: The case outlines how the strategy for launching rice bran oil, a less consumed edible oil, was modified with the onset of the Covid-19 pandemic. Tirupati oil by NK Proteins is one of the top 3 edible oils sold in Gujarat. Three months before the launch of the rice bran oil, ... More

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