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  1. Getit: Managing the Salesforce in Changing Times

    Authors: Abhishek; Koshy, Abraham;

    Reference No: MAR0442 Pages: 13 Published on: 14, February, 2014

    Abstract: The case is about journey of Getit Infoservices Pvt. Ltd which has been pioneer in Yellow Pages industry in India. With the emergence of internet and voice in directional media, Getit has to deal with new competitors who have challenged its leading player status. The role of the salesforce becomes ... More

  2. Delhi Transport Department: Case of Uber Taxi Rape

    Authors: Raghuram, G; Jasani, Darshit;

    Reference No: PSG0119 Pages: 40 Published on: 28, April, 2015

    Abstract: This case describes the events following an incident of a rape in a taxi associated with Uber, by its driver. Uber was an application based taxi operator. The events raised several issues for government systems and processes, such as need for regulation of new formats of business like application based ... More

  3. #BaghjanBurns: Crisis at Oil India Ltd

    Authors: Kaul, Asha; Chaudhri, Vidhi;

    Reference No: COMM0029 Pages: 22 Published on: 9, December, 2022

    Abstract: On May 27, 2020, a blowout occurred in Well No. 5 at Baghjan (Assam); the well, owned by Oil India Ltd., caught fire on June 9, 2020. For almost five and a half months, the company tried to douse the 200-foot high flame but failed to do so. Finally, on Day 173, Oil India Ltd succeeded ... More

  4. Azooka Life Sciences 2024

    Authors: Jacob, Joshy; Varma, Jayanth R;

    Reference No: F&A0580 Pages: 12 Published on: 7, February, 2025

    Abstract: Azooka, a biotech company, had achieved a fair degree of success by relying solelyon seed funding and grants. But as the company contemplated its future growth trajectory, it had to review its financing options. The case outlines three strategies that Azooka could adopt over the next 3-5 years. First, it ... More

  5. Tata InnoVerse (A): Preparing the Ground to Fly

    Authors: Nandkeolyar, Amit K; Narain, Arohini; Gopakumar, KV;

    Reference No: OB0250(A) Pages: 11 Published on: 14, August, 2025

    Abstract: The case highlights the Tata Group’s innovation journey—a story of transformation, resilience, and reinvention. It covers the various innovation-focused initiatives launched between 2006 and 2017 and maps the journey of Tata InnoVerse, an innovation programme. It tracks the leadership teams’ decision-making efforts in the context of internal changes as well ... More

  6. Paytm: The Lucky Lifafa Campaign

    Authors: Titus, Nidhi; Abhishek; Mukherjee, Saral;

    Reference No: MAR0504 Pages: 14 Published on: 3, June, 2019

    Abstract: The Indian digital payment market was estimated to grow to around USD 700 billion - USD 1 trillion by 2022. A number of players had entered the market to challenge Paytm which aimed to maintain its prominent position in the Indian mobile wallet space. To increase its user base and use-cases, Paytm introduced ... More

  7. Economic Order Quantity: A Supplement to a Note on Inventory Control **

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0027TEC Pages: 7 Published on: 1, January, 1966

    Abstract: Concepts and techniques of economic order quantity. Supplement to Harvard Business School note on inventory control. ... More

  8. Surviving the Recession: Venus Jewel

    Authors: Rao, Indu; Bhatnagar, Deepti;

    Reference No: OB0206 Pages: 23 Published on: 3, September, 2009

    Abstract: The Indian diamond industry witnessed a severe recession in the year 2008. The industry is already showing signs of recovery in 2009 led by its large sized firms. This case presents facts from a study conducted in a large sized Indian diamond processing firm which has existed for the last 40 years and ... More

  9. Universal Finance (A), Challenges of off shoring High End Processes: Incorporation

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(A) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

  10. Universal Finance (B), Challenges of off shoring High End Processes: Build Up

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(B) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

  11. Universal Finance (C), Challenges of off shoring High End Processes: Firming Up

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(C) Pages: 14 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

  12. The Cable Contract

    Authors: Ravichandran, Ramamoorthy;

    Reference No: BP0359 Pages: 7 Published on: 27, June, 2013

    Abstract: The case deals with an ethical dilemma of an entrepreneur. Chandran, a qualified contractor, had secured an electrical contract from a premier government organization. It was a turnkey project to be executed in a given period of time. In the process of work, he comes across major problems. He could ... More

  13. Headset Headache (B)

    Authors: Gupta, Nirmal; Gupta, Parvinder;

    Reference No: OB0201(B) Pages: 3 Published on: 15, April, 2008

    Abstract: The case adds to the data presented in case “Headset Headache (A)”. A customer was highly disappointed upon non-receipt of the gift that was promised with his five-year subscription to a business magazine. The case highlights issues of employee attitude, conflict and customer service. ... More

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