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  1. Amrita Tea

    Authors: Balakrishnan, K;

    Reference No: F&A0300 Pages: 1 Published on: 1, January, 1977

    Abstract: Examines the impact of substituting variable costs for fixed costs on profit, breakeven point, and margin of safety. Class discussion could cover the evaluation of relative business risks in two different cost structures?one with a higher proportion of variable costs and the other with a predominance of fixed costs. ... More

  2. Entrepreneurship and the Liberal Arts: The Making of Ashoka University

    Authors: Sud, Mukesh; Narayan, Priyank; Agarwal, Medha;

    Reference No: CIIE0015 Pages: 22 Published on: 13, August, 2019

    Abstract: In 2006, four successful entrepreneurs decided to establish a world-class mega university. Initially, the project progressed slowly until Vineet Gupta was able to locate a small plot of land in Sonipat, Haryana. Forty-eight hours before the payment deadline, Ashish Dhawan and Sanjeev Bikchandani agreed to invest in their personal capital to ... More

  3. Cozy Furniture Mart

    Authors: Balakrishnan, K;

    Reference No: F&A0311 Pages: 4 Published on: 1, January, 1977

    Abstract: Describes two furniture companies needing different costing systems. One deals with a few standard models while the other accepts unique jobs. The impact of the two different business strategies on shopfloor management, on the quantity of work-in-process and finished goods, and--more important--on the cost accounting system and related paperwork, is ... More

  4. Mehsana District Cooperative Milk Producers' Union Limited Supply Organization **

    Authors: Desai, D K;

    Reference No: CMA0023 Pages: 10 Published on: 1, January, 1965

    Abstract: The case discusses the problems faced by a milk producers union at the primary society level. It raises the issues of personnel policy at the society level and the pricing policy of milk at the union level. ... More

  5. Zomaland by Zomato: Delivering the Experience Punch

    Authors: Srivastava, Mukta; Abhishek; Mukherjee, Saral;

    Reference No: MAR0531 Pages: 22 Published on: 17, May, 2023

    Abstract: Deepinder Goyal and Pankaj Chaddah co-founded Zomato as a food discovery platform that listed menus from restaurants in the Delhi National Capital Region (Delhi-NCR). Zomato quickly gained popularity and expanded its services to multiple cities in India and abroad. In 2015, Zomato shifted its focus from providing only restaurant discovery services ... More

  6. Planet Health

    Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Bhardwaj, Preshth;

    Reference No: MAR0353 Pages: 24 Published on: 25, February, 2004

    Abstract: Planet Health case is based on a company (Sagar Group of Industries), planning to enter the retail business of pharmacy and health care products. Based on the feasibility study of proposed retail business concept, company has to chalk out the entry strategy plans. ... More

  7. The Alembic Chemical Works Company Limited**

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0146 Pages: 10 Published on: 1, January, 1970

    Abstract: The case illustrates the contribution of an academically trained person to the growth of business activities. It also symbolizes the effect of education and the environment existing in a princely state in India and the business activities. ... More

  8. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

  9. Arth Designbuild: Management during COVID-19 Crisis

    Authors: Mundhada, Ketan; Nerkar, Chinmay; Murmu, Namrata; Agarwal, Promila;

    Reference No: OB0248 Pages: 15 Published on: 6, June, 2022

    Abstract: Arth Designbuild is a new-age company in the construction service sector. It went through a transformation during its formative years and pivoted from a service-centric company to a product-centric one during COVID-19. Arth management faced a series of challenges associated with business continuity because the nature of its operations as ... More

  10. The Shri Ram Group **

    Authors: Tripathi, D; Mehta, M J;

    Reference No: ECO0232 Pages: 21 Published on: 1, January, 1976

    Abstract: The case gives an account of the origin and growth of one of the largest business houses in India. The case gives an account of the origin and growth of one of the largest business houses in India. ... More

  11. Tata vs Mistry (A): Struggle for Succession and Governance

    Authors: Gupta, Vishal; Gupta, Deepali;

    Reference No: OB0246(A) Pages: 23 Published on: 29, March, 2023

    Abstract: This case highlights the loopholes in succession planning and issues of corporate governance at the multinational conglomerate Tata Group headquartered in Mumbai, India. This is a three-part case which highlights the dramatic removal of Cyrus Mistry from the chairmanship of Tata Group. The case is based on excerpts from the ... More

  12. A Truck is not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division

    Authors: Roy, Debjit;

    Reference No: PROD0326 Pages: 18 Published on: 28, November, 2020

    Abstract: Mahindra Trucks and Buses forayed into India's commercial vehicles sector in 2005. However, they had to battle numerous supply chain challenges associated with introducing a new product (a new truck brand) in the market and to gain a noticeable foothold in the market. In this case, we attempt to align customer ... More

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