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  1. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  2. The Struggling Entrepreneurs: Case of SRD **

    Authors: Rao, T V;

    Reference No: OB0054 Pages: 2 Published on: 1, January, 1974

    Abstract: The life history of an entrepreneur who has a lot of potentiality, imaginativeness and ideas but who cannot put them into practice due to over?ambitiousness. An example of how he has been struggling to operationalize his ideas. ... More

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  3. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part A

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(A) Pages: 18 Published on: 30, September, 2025

    Abstract: In 2021, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), post a discussion with the Board, decided to foray into the market with polyethylene and newer grades of polyethylene. Was the decision of HMEL right, wondered Das. His concern stemmed from the fact that the ... More

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  4. The Mispriced ADRs of Allied Irish Banks

    Authors: Jacob, Joshy; Varma, Jayanth R.;

    Reference No: F&A0519 Pages: 9 Published on: 31, March, 2015

    Abstract: After the global financial crisis of 2008, Allied Irish Banks (AIB) was rescued by the Irish government.During 2013 and 2014, the tiny fraction of shares remaining with the public appeared to be vastly overvalued in the Irish stock market. The American Depository Receipts (ADRs) of AIB appeared to be overvalued even relative ... More

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  5. Presentation Software for Classroom Teaching

    Authors: Rao, V Venkata;

    Reference No: CISG0028TEC Pages: 10 Published on: 22, March, 1995

    Abstract: Presentation Graphics Software packages are primarily meant for business presentations; hence, they can be used for preparing the display part of any presentation, particularly of presentations made in a classroom. This note discusses the advantages and disadvantages of using presentation graphics for classroom teaching. It also enlists common features of ... More

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  6. Organization as political systems

    Authors: Ganesh, S R;

    Reference No: OB0093TEC Pages: 3 Published on: 1, January, 1979

    Abstract: This note suggest why a change agent needs to develope a political model of organizational functioning and how he can go about it. The process of emergence and change in social structures in the organization, interest articulation at individual and group level, decision making to resolve conflicting demands, implementation of ... More

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  7. Choice of Methodology for Software Solution at ABC Inc.

    Authors: Sinha, Piyush Kumar; Raghuram, G;

    Reference No: CISG0079 Pages: 19 Published on: 5, September, 2003

    Abstract: In April 2001 Canto Systems embarked on a project to deliver a comprehensive integrated system that would cater to magazine company, ABC Inc.s, order processing, accounting and operational needs. CSL chose the " Waterfall Methodology " to develop the system that would have a phased approach with intermediate deliverables. One month into ... More

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  8. The Production-Distribution Dilemma

    Authors: Chandra, Pankaj;

    Reference No: PROD0236EX Pages: 3 Published on: 20, November, 1996

    Abstract: This exercise illustrates the role of coordinated decision making in a supply chain. It can be used to determine the benefits of coordination and for evaluating the impact of production decisions on distribution and vice-versa. ... More

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  9. Emerald Jewel Industry India Limited: A Journey of Growth, Innovation and Market Expansion

    Authors: Rizvi, Ilma; Varshney, Mayank; Narayanaswami, Sundaravalli;

    Reference No: IGPC0003 Pages: 27 Published on: 10, October, 2025

    Abstract: The Emerald Jewel Industry India Limited (EJIIL) exemplifies strategic initiatives like prioritising quality, embracing innovation and implementing effective operational practices that have positioned it as a leader in the Indian gems and jewellery industry. Over the years, the EJIIL has expanded its operations to cater to both domestic and global ... More

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  10. NICM Cultural Committee **

    Authors: Joshi, N U;

    Reference No: ECO0160 Pages: 8 Published on: 1, January, 1973

    Abstract: Discusses the problem of improving the pricing system for movies to be tackled by the cultural committee of the National Institute of communication Mahmedabad, The committee's basic objective in to provide best possible programmers to the institute's community. Therefore, the pricing system is to be decided from different alternatives in ... More

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  11. Vivek Makes the Choice

    Authors: Misra, Sasi B; Ramnarayan, S;

    Reference No: OB0188 Pages: 3 Published on: 1, January, 1992

    Abstract: Mr. Vivek Kumar, a young and well-paid marine engineer, was an applicant to the Doctoral Programme of IIMA. Based on his performance in aptitude tests and personal interview, he was offered admission to the programme starting 1992. He does not accept the Institute's offer of admission and writes a letter to ... More

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  12. Employee Selection: Some Issues

    Authors: Saiyadain, M S;

    Reference No: P&IR0178TEC Pages: 9 Published on: 1, January, 1989

    Abstract: Given the increasing complexity and criticality of selection in human resources management, this note raises some issues in such sub-fields of selection as selection policy and procedures, marketing of vacancies, choice of recruitment advertising, campus recruitment, employment exchanges, and reservation. ... More

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