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  1. Fruitzone India Limited (B): Designing the Research Questionnaire

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0477(B) Pages: 4 Published on: 23, February, 2016

    Abstract: Fruitzone India Limited is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company is conducting a market research to identify a new flavour of fruit juice that they could launch. The case discusses how Fruitzone India Limited conducts an exploratory research ... More

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  2. Cloud Kitchen Operations at Terra Food Co

    Authors: Roy, Debjit; Budhiraja, Shikhar; Hyder, Md. Muaz;

    Reference No: STR0470 Pages: 18 Published on: 16, August, 2023

    Abstract: In recent years, there has been a major shift in the dining preferences of consumers, more so, after the current Covid-19 crisis. Considering safety and hygiene, now, consumers would rather enjoy food in the comfort of their homes as against dining out. This change has completely revolutionized the food service ... More

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  3. Cosmo Films Limited: Operations at Aurangabad (A)

    Authors: Dixit, M R; Jain, Abhinandan K;

    Reference No: BP0286 Pages: 14 Published on: 23, January, 2003

    Abstract: This case describes the tasks faced by Ranabir Mukherjee, recently appointed Vice President (Operations), in comprehending the operations of Cosmo Films, a company in the business of packing films, and developing a strategy and plans for enhancing effectiveness and efficiency. It presents the background of the company, the outcome of ... More

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  4. Laxmi Transformers

    Authors: Raghuram, G; Mathew, Dilip;

    Reference No: PROD0219 Pages: 10 Published on: 1, January, 1992

    Abstract: This is a case in which the mode choice (a suitable combination of road/rail/water) for movement of iron ore to a sponge iron plant needs to be decided upon. This mode choice would also influence the finished material movement. In fact, since the market demand is more than ... More

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  5. Online Pricing Mistakes

    Authors: Pathak, Akhileshwar;

    Reference No: BP0405 Pages: 14 Published on: 31, March, 2017

    Abstract: Online stores sell thousands of products and services. Despite all care, mistakes can get made. These mistakes can have severe implications for the seller. A contract once formed is normally binding on the parties. The seller gets bound to sell at the mistaken price. Can an online seller get out ... More

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  6. Rural Piped Water Supply Scheme at Village Nirmalpura, Nalanda in Bihar (B)

    Authors: Dutta, Goutam;

    Reference No: PROD0327(B) Pages: 20 Published on: 22, March, 2021

    Abstract: A week after the first meeting, the Chief Engineer, Public Health Division, Patna, Bihar wanted to have a second meeting to discuss the development of a network diagram. In this meeting, he requested all the stakeholders to attend the meeting and discussed how the network diagram can be developed with ... More

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  7. Rural Credit Innovation of ABC Bank: A Case of Integrated Produce Marketing Loan for Tobacco (IMP-T)

    Authors: Bhattacharrjee, Surendra; Desai, Bhupat M;

    Reference No: CMA0763 Pages: 6 Published on: 1, January, 1997

    Abstract: The case throws light on how bottom-up, decentralized, and autonomous approach can be helpful in the promotion of loan services. The case discusses how one of the managers identified the need of farmers and tried to develop a suitable product. However, the case also highlights the problems faced in implementation ... More

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  8. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  9. Costing of Dinning Services at WIMWI

    Authors: Barua, Samir K;

    Reference No: F&A0498 Pages: 5 Published on: 25, January, 2013

    Abstract: The case covers a diverse set of concepts in costing in a context that can be understood by every student. The case initiates students to direct costs, indirect costs and the method of allocating indirect and overhead costs to arrive at the traditional full cost for a product. The case ... More

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  10. Professionalisation of HR at Mahindra (A): Trigger for Transformation

    Authors: Sharma, Sunil; Tripathi, Rajeshwar; Dalvi, Riya; Tikoo, Shivin;

    Reference No: STR0458(A) Pages: 7 Published on: 16, March, 2021

    Abstract: The three cases provide a longitudinal account of the transformation of the Human Resource (HR) division of Mahindra’s Automotive and Farm Equipment Sector (AFS). An aspirational nudge from the Managing Director about the need for a more strategic HR role triggered the transformation exercise. The follow-up diagnostic study revealed ... More

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  11. Shaping HRM Practices in SES: Where People Love to Learn, Work and Live

    Authors: Varkkey, Biju; Shah, Virangi;

    Reference No: HRM0264 Pages: 31 Published on: 24, February, 2025

    Abstract: Stakeholders Empowerment Services (SES), is a not-for-profit proxy advisory firm based in Mumbai, India, with over 40 employees. Founded by Jitendra Nath Gupta (JNG), SES primarily aimed to protect investors from corporate scandals by providing research-backed voting recommendations. JNG assembled a unique team with about 73% of employees coming from underprivileged backgrounds ... More

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  12. Duck Development in India with Special Reference to the North Eastern Region: Management and Policy Issues

    Authors: Gupta, Tirath; Mohan, Deepinder;

    Reference No: CMA0467TEC Pages: 9 Published on: 12, December, 1978

    Abstract: The note presents the relevant facts to help an understanding of 1) the economic importance and 2) the current management practices and problems associated with duck rearing in India with special reference to the North-East Region. It can be used to discuss the issues involved in the management of duck farms at ... More

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  13. Trauma with Delta Airlines

    Authors: Raghuram, G; Venkataraman, Krishnan;

    Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

    Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

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  14. Pritamgaon Petrol Station: Selecting a New Retail Outlet

    Authors: Bhat, Ramesh; Dixit, M R; Jain, Abhinandan K; Maheshwari, Sunil Kumar;

    Reference No: F&A0478 Pages: 9 Published on: 14, July, 2006

    Abstract: The case describes the situation faced by Sales Officer who is exploring setting-up new outlet in recently constructed expressway. The case describes the situation and discusses how he developed various assumptions based on report submitted by valuer, survey feedback carried out by an independent agency, his past experience and the ... More

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  15. Shapath-X: Cost Benefit Analysis of Investing in Green Commercial Offices

    Authors: Das, Prashant;

    Reference No: F&A0573 Pages: 13 Published on: 20, February, 2024

    Abstract: Sameer Sinha, a real estate developer with a history of successful projects in Ahmedabad, India was committed to developing green buildings. First, for an upcoming office project in Mumbai, he began with the financial pro-forma of a baseline (non-green) version of the project. The valuation appeared acceptable. Next, he adjusted ... More

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