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Authors: Vora, M N;

Reference No: MAR0285(G) Pages: 7 Published on: 1, January, 1985

Abstract: The case presents a review of past research studies carried out for examining doctors' prescription behaviour and for determining promotional mix. It also gives a brief review of the company's marketing information system. It is useful for discussing alternative research methodologies/studies for the phenomenon of doctor's prescription behaviour. The ... More

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Authors: Bhatnagar, Deepti;

Reference No: OB0176TEC Pages: 5 Published on: 1, January, 1988

Abstract: Despite the pervasiveness of political behaviour in organizations (Indian organizations being no exception), it has only recently started receiving the attention of organization theorists and researchers. This note presents a conceptual framework for understanding political behaviour. It discusses the meaning of political behaviour and suggests some organizational influences and target ... More

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Authors: Kulkarni, G R;

Reference No: BP0030(B) Pages: 10 Published on: 1, January, 1970

Abstract: Describes the events subsequent to the establishment of the rayon tyre cord factory referred to in case (A) (BP0030). The company faces problems of shortage of demand, competition from other producers, pricing difficulties, and the emergence of substitutes through the application of superior technology. The case, therefore, raises issues of ... More

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Authors: Shah, B G;

Reference No: F&A0178 Pages: 21 Published on: 1, January, 1970

Abstract: Mr. S.L. Roy had been Chief Electrician (Radio & Radar) in the Indian Naval Service, and a research assistant in Physical Research Laboratory, Ahmedabad. He has been attracted by the technician entrepreneur scheme of Gujarat Industrial Investment Corporation, state-level development bank extending liberal financial assistance to technicians desiring to set ... More

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Authors: Vora, M N;

Reference No: MAR0261(A) Pages: 12 Published on: 1, January, 1980

Abstract: Relates to strategic issues of continuing in the business, and evolving an appropriate marketing strategy for promoting product design services offered. Issues raised relate to diagnosing critical problems requiring resolution, identifying needed information, and designing appropriate research studies and instruments for data collection. Four different studies were designed: 1) of users ... More

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Authors: Bhattacharyya, S K; Jaikumar, V;

Reference No: F&A0084(A) Pages: 12 Published on: 1, January, 1968

Abstract: This is a case on capital expenditure control. The procedure adopted in the company is exemplified by describing how a particular project was planned and put through. In the class the discussion is about whether this is the best way of planning and implementing the project within the company objective. ... More

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Authors: Rao, N N Venkata; Paul, S;

Reference No: ECO0009(B) Pages: 7 Published on: 1, January, 1966

Abstract: The student is required to formulate an alternative approach to forecasting the demand for cotton textiles for 1965-66 using the data given in the case, which is a sequel to Case (A). It can be used to show students the different steps needed for buildin an Econometric model for demand ... More

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Authors: Garg, Amit; Beri, Pramod; Kasliwal, Siddhi;

Reference No: PSG0132 Pages: 8 Published on: 18, March, 2020

Abstract: The government is considering a semi high-speed rail project to tackle some of the current issues associated with the public transportation system in the proposed area. Given the hilly terrain of the area, the current means of transportation are very slow and unreliable. Several studies had shown that the lack ... More

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Authors: Paul, S;

Reference No: ECO0011(B) Pages: 8 Published on: 1, January, 1966

Abstract: Presents the approach and analysis recommended by Analyst (B) to the Planning and Development Manager of the company for preparing a longterm forecast of the demand for electric motors. Students are expected to study the approach and see whether there is sufficient market potential. ... More

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Authors: Balakrishnan, K;

Reference No: F&A0215 Pages: 37 Published on: 1, January, 1970

Abstract: Deals with the Ministry of Tourism's (and the consultant's) efforts to assess the profitability and performance of the hotel industry. An attempt to develop "uniform accounting" formats and a scheme of "inter-firm comparison" is described. Both involve controversial judgements by the consultant. A complex set of actual financial statements ... More

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Authors: Jha, Jitendra;

Reference No: QM0255TEC Pages: 14 Published on: 30, November, 2011

Abstract: The aim of this technical note is to discuss the Generalized Linear Model (GLM) with examples through the software R. GLM has wide scope and includes Binary logistic regression, Poisson, Gamma, Inverse Gaussian and Multiple Linear Regression with Gaussian error. We have discussed binary logistic regression (BLR) and Poisson regression ... More

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Authors: Desai, D K;

Reference No: CMA0239 Pages: 6 Published on: 19, October, 1972

Abstract: A leading bank in Western India advertised loan facilities available to fertilizer distributors. Looking to the scope of fertilizer consumption in Gujarat, two firms applied for a loan of Rs 2.2 lakh and Rs 1 lakh respectively. All the required information was provided in the application form. Having received the applications, the ... More

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Authors: Saleem, P A;

Reference No: MAR0130(A) Pages: 11 Published on: 1, January, 1974

Abstract: Case (A) deals with the problem of deciding how much emphasis to put on dealer network vis-a-vis company's own salesmen. It also describes the commission structure of salesmen and related problems. ... More

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Authors: Tripathi, Sanjeev;

Reference No: MAR0477(D) Pages: 6 Published on: 23, February, 2016

Abstract: Fruitzone India Limited (FIL) is the Indian subsidiary of the multinational company Gypsy Inc., the global leader in the beverages industry. The company has conducting a market research to identify a new flavour of fruit juice that they could launch. After they had completed the confirmatory research they still had ... More

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