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  1. Introducing a New Candy: Development of a Marketing Plan by the DS Group (C)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  2. The Electronics Corporation of India Limited (ECIL) (H)

    Authors: Manikutty, S;

    Reference No: BP0235(H) Pages: 8 Published on: 19, February, 1996

    Abstract: This case describes the situation faced by the Instruments Group (IG) of ECIL, a multiproduct, multidivisional company. IG deals with a variety of instruments, both nuclear and non-nuclear. Its main feature is that it deals with a very wide variety of products, and many of these are sold in very ... More

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  3. Deworming

    Authors: Jain, Tarun; Wats, Pallavi;

    Reference No: CMHS0046TEC Pages: 7 Published on: 18, May, 2021

    Abstract: India has the highest burden of soil-transmitted helminth infections globally, with 430 million children at risk of parasitic intestinal worms. This note analyses the impact of the Primary School Deworming Project (PSDP) in Kenya from 1998 to 2020. In the first follow-up, students were healthier and stayed in school longer. Twenty years later, ... More

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  4. Villgro Innovation Marketing Private Limited: Building last mile delivery model using entrepreneurs

    Authors: Bhamoriya, Vaibhav; Abhishek;

    Reference No: CMA0815 Pages: 15 Published on: 31, March, 2015

    Abstract: Ashutosh Sinha is managing VIMPL as rural distribution business involving Villgro stores and village level entrepreneurs (VLE). After spending two years in evolving the business model which provides sustainable products to improve rural livelihood, he has recently started selling FMCG products through VIMPL network. As he decides to expand the ... More

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  5. Universal Finance (A), Challenges of off shoring High End Processes: Incorporation

    Authors: Banerjee, Arindam;

    Reference No: IMG0017(A) Pages: 6 Published on: 14, July, 2008

    Abstract: Describes the evolution of an offshore Analytics organization in India. Traces three years of organization building and narrates the challenges faced in transacting business with onsite operations culture, communication, skill set differences across offices. ... More

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  6. Performance Management at IRD Corporation (B)

    Authors: Gupta, Vishal;

    Reference No: P&IR0227(B) Pages: 11 Published on: 27, January, 2015

    Abstract: The Performance Management at IRD Corporation case series is designed to be an in-depth study of performance appraisal in the R&D context. The case series can be used as a platform for discussing the rationale of performance appraisal system, system design and implementation, the differences between R&D and ... More

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  7. Market Research Corporation (Private) Limited

    Authors: Mehta, S C; Vora, M N;

    Reference No: MAR0061 Pages: 4 Published on: 1, January, 1966

    Abstract: Raises many doubts about the role of consumer surveys and highlights the reservations of a marketing executive towards marketing research. Issues related to the tendency of jumping directly to collection of primary information are highlighted. ... More

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  8. The Akal Academies

    Authors: Ghura, Amarpreet Singh; Chand, Vijaya Sherry;

    Reference No: RJMC0043 Pages: 16 Published on: 29, March, 2017

    Abstract: In July 2016, Baba Iqbal Singh Kingra Ji, Chairperson, The Kalgidhar Trust-Society (TKTS), a non-profit social development organization based in Himachal Pradesh, India, wanted a plan for expanding the rural school activities of TKTS. In 2012, TKTS had fixed a target of 500 academies with 250,000 students to be achieved by 2020. As of 2016, it ... More

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  9. CareTaker Logistics

    Authors: Iyer, Lakshmi; Babu, Deepak; Raju, Roshan; Dash, Saurav; Gupta, Sandeep;

    Reference No: CTL0004 Pages: 9 Published on: 11, October, 2024

    Abstract: Gujarat, known as the textile capital, was home to CareTaker Logistics’ (CTL) headquarters. The corporation that operated the freight brokering service aimed to dominate this market in the state. Nearly ten years ago, CTL’s creator and owner, Rishi Desai, founded the company. CTL expanded its operations throughout Gujarat’s ... More

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  10. Bharat Footwear Limited Discount Coupons

    Authors: Shah, Bhavin; Ravichandran, N;

    Reference No: QM0282 Pages: 7 Published on: 12, September, 2018

    Abstract: The case presents a customer’s experience during the purchase of a pair of shoes in an upmarket retail outlet of Bharat Footwear Limited (BFL), in Ahmedabad, wherein he was offered a discount coupon meant for shareholders, at a shared consideration of 60 (buyer) and 40 (agent). The customer needs to decide ... More

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  11. Performance Management at IRD Corporation (A)

    Authors: Gupta, Vishal;

    Reference No: P&IR0227(A) Pages: 16 Published on: 27, January, 2015

    Abstract: The Performance Management at IRD Corporation case series is designed to be an in-depth study of performance appraisal in the R&D context. The case series can be used as a platform for discussing the rationale of performance appraisal system, system design and implementation, the differences between R&D and ... More

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  12. New-Keynesian Macro Models - I: Workings of a Baseline DSGE Model with Monopolistic Competition and Nominal Rigidities

    Authors: Virmani, Vineet;

    Reference No: ECO0355TEC Pages: 25 Published on: 6, July, 2015

    Abstract: This note lays out the necessary workings for solving a baseline New-Keyneisan Dynamic Stochastic General Equilibrium model with monopolistic competition and nominal rigidities (via the Calvo staggered-price setting model). ... More

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  13. HSBC: Facilitating Trade Finance using Blockchain

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

    Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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  14. Steel Authority of India Limited: A Public Sector Holding Company (A & B condensed)

    Authors: Murthy, K R S;

    Reference No: BP0169 Pages: 23 Published on: 1, January, 1979

    Abstract: The case combines the SAIL (A) & (B) cases and provides some additional new information. The questions and answers in the Parliament on SAIL included in Case (B) along with the organizational details of the holding company in Case (A) help pose the question as to why the SAIL holding company ... More

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  15. Econometrics, Models and Methodology

    Authors: Tewari, Devi D; Rao, V M;

    Reference No: CMA0696TEC Pages: 8 Published on: 1, January, 1990

    Abstract: This note defines what econometrics is. The differences between models and economic models are brought out. The six steps involved in econometric model building are (a) statement of theory of hypothesis, (b) specification of theoretical econometric model for testing theory, (c) estimation of the parameters of the model, (d) evaluation ... More

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