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  1. Background Note on the Managing Agency System

    Authors: Pruthi, S P S;

    Reference No: ECO0024 Pages: 12 Published on: 1, January, 1964

    Abstract: The note contains factual information regarding and role played by the Managing Agency system in the promotion, Financial and management of Indian business. The existing information o this system is document in this note which servers as a background reading material for "Flogging the Dead Horse Should the Managing Agency ... More

  2. Anjali Bank (C)

    Authors: Shah, B G; Sheth, N R; Krishna, Gopal;

    Reference No: F&A0138(C) Pages: 5 Published on: 1, January, 1970

    Abstract: Describes the efforts made by the management and union leaders to patch up their differences and come closer together. ... More

  3. Sterling Bank **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0136 Pages: 34 Published on: 1, January, 1970

    Abstract: A nationalized bank with a history of slow growth plans for a "big leap forward". The development plans can be examined in relation to the nature of existing manpower, the structure of union-management relations, the existing organization structure, and the economic realities of the total organization and its various ... More

  4. Bharat Construction Company Limited (A)

    Authors: Shukla, P R;

    Reference No: PROD0192(A) Pages: 15 Published on: 1, January, 1984

    Abstract: The case can be used to discuss the management control system in a new project. An existing MCS for a large construction company is described and management problems faced by the company in handling a new project are highlighted. The new MCS that can be suitable for the situation can ... More

  5. Radio Mirchi: Entry into Kolkata Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0400 Pages: 27 Published on: 8, August, 2008

    Abstract: Radio Mirchi is the flagship brand of Entertainment Network India Limited (ENIL). ENIL is the largest private FM radio broadcaster in India. ENIL was able to gain a stronghold in the market due to its strengths of innovativeness and creative content, large operating network, reach among listeners, high quality studio ... More

  6. Hippo on Twitter: Tracking Product Stock-outs in Retail Stores

    Authors: Abhishek;

    Reference No: MAR0466 Pages: 10 Published on: 23, September, 2015

    Abstract: Parle Agro entered the salted snack market with launch of baked wheat snack, branded as Hippo. Inspite of serious competition from players like PepsiCo, ITC, and Marico, Hippo was a success due to its offbeat positioning and marketing communication which involved social message and fun. Hippo’s successful launch created ... More

  7. The Violet Company (C)

    Authors: Goyal, R C; Verma, K K;

    Reference No: P&IR0078(C) Pages: 8 Published on: 1, January, 1968

    Abstract: Case (C) describes the union strategy of pressurizing the management, and the management's counter strategy to eliminate the union's influence upon the workers. The workers ultimately change their loyalty in favour of the management. Case (D) P&IR0078(D) describes how the management concludes an agreement with the workers' representatives, ... More

  8. Kerala Agricultural Development Project (C): Rubber Processing factory

    Authors: Desai, D K;

    Reference No: CMA0538(C) Pages: 39 Published on: 1, January, 1981

    Abstract: This case deals with the sub-project of establishing rubber processing factories in the cooperative sector in Kerala to improve the economic conditions of small farmers. It shows how project management becomes helpless as action is delayed by authorities which have entered into an agreement with the World Bank. It also ... More

  9. Fugumobile: Breaking New Grounds in China

    Authors: Singh, Kunwar Milind; Trivedi, Shekhar; Jaiswal, Anand Kumar;

    Reference No: MAR0535 Pages: 21 Published on: 13, April, 2023

    Abstract: In 2007, Ranjit Singh and Ravi Shankar Bose founded Fugumobile, a digital marketing firm, in Shanghai, China’s financial hub. Fugumobile served a wide range of clients, including multinational companies (MNCs) and domestic Chinese businesses, by providing various digital marketing services such as e-commerce, customer relationship management (CRM), digital transformation, digital ... More

  10. Promonkar Safes Limited (an exercise in profit sharing)

    Authors: Menon, C D;

    Reference No: P&IR0120EX Pages: 3 Published on: 1, January, 1977

    Abstract: Covers the situation where the management is forced to evolve alternative strategies in profit sharing, combining improved productivity incentive payments and annual bonus payments. ... More

  11. Brackish Water Aquaculture Development Project

    Authors: Srivastava, U K; Dholakia, Bakul H; Nair, Ramachran G;

    Reference No: CMA0636 Pages: 25 Published on: 1, January, 1987

    Abstract: This is a comprehensive case for teaching the applications of all important concepts in financial and economic analysis of an agro-industrial project. The brackish water aquaculture development project consists of four components: 1) site selection for and construction of and management of ponds in each site; 2) site selection for and construction ... More

  12. Dice Toy Labs: How to get a six in every roll?

    Authors: Roy, Subhadip; Sharma, Pretty;

    Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

    Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

  13. CAQM and GRAP: Public Policy and Judiciary: A Technical Note

    Authors: Agarwal, Anurag K;

    Reference No: JSW0003TEC Pages: 11 Published on: 20, March, 2025

    Abstract: The role of the Supreme Court in formulating a policy to ameliorate air quality control in Delhi is an example of judicial activism. It can be said to be necessary due to lack of effective action by the legislature and the executive. The creation of the Commission for Air Quality ... More

  14. Chhaya Sharma: Holding The Line For Nirbhaya

    Authors: Narayanaswami,Sundaravalli; Saxena, Anumeha; ;

    Reference No: PSG0150 Pages: 13 Published on: 13, July, 2026

    Abstract: This case explores the leadership of Chhaya Sharma, Deputy Commissioner of Police (South District, New Delhi), during the investigation of the 2012 Nirbhaya case, a high-profile crime investigated under intense public and institutional scrutiny. It highlights Sharma’s commitment to procedural integrity, strategic planning and ethical accountability during a crisis. By ... More

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