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  1. Eastern Iron Works Limited **

    Authors: Aggarwal, S C;

    Reference No: PROD0031 Pages: 37 Published on: 1, January, 1966

    Abstract: The increasing cost of maintenance of the company's large generating station is worrying the management. The case describes maintenance planning and control procedures in all its different sections, viz. boiler houses, turbine sections, cooling towers, etc. The budgets and cost control procedures are also given. The student is required to ... More

  2. Air India 171: Gujarat Health System Response to an Air Disaster

    Authors: Jain, Tarun; Pingali, Viswanath; Veda, V R; ;

    Reference No: CMHS0050 Pages: 16 Published on: 23, February, 2026

    Abstract: This case examines the multilayered emergency response to the Air India plane crash in Ahmedabad on June 12, 2025, which resulted in 260 fatalities. The narrative follows the initial hours through the subsequent weeks, centring on Civil Hospital as the operational hub for trauma care, mass fatality management, family assistance and public communication. ... More

  3. Jaiveer Roy

    Authors: Vohra, Neharika; Chari, Vijayalakshmi; Mendonca, Valerie; Bajwa, Tanveer;

    Reference No: OB0243 Pages: 16 Published on: 13, August, 2020

    Abstract: Optifit, an international brand of fitness equipment, had entered the Indian market in 2010 and had rapidly opened 45 stores in 8 years in the four metros (NCR region, Mumbai, Chennai and Kolkata). Jaiveer Roy was identified by Pravin Gupta (South Zone head) and Raghav Mehta (HR head) to join as Optifit’s ... More

  4. BotGo: Growing Pains

    Authors: Mendonca, Valerie; Sharma, Supriya; Sud, Mukesh;

    Reference No: CIIE0014 Pages: 19 Published on: 5, February, 2019

    Abstract: BotGo was started in 2007 by Ravi Panchal, an engineer, after he lost motivation to continue at a managerial role at his job. A hands-on technical person, Panchal was inspired to create an underwater tank-cleaning robot. He started BotGo by bootstrapping it with his savings and roped in his friends for ... More

  5. Wavin India Limited (A)

    Authors: Mohan, Manendra;

    Reference No: MAR0275(A) Pages: 7 Published on: 1, January, 1982

    Abstract: The marketing situation of the company is described; relevant details of the business and economic environment are also given in order to focus on the major business problems of the company. A review is made of the possible marketing strategy in order to assess the potential contribution of various marketing ... More

  6. Goat Rearing in India: Socio-ecological, Economic, and Policy Issues

    Authors: Gupta, Tirath;

    Reference No: CMA0679 Pages: 11 Published on: 1, January, 1989

    Abstract: Controversy about the merits and demerits of the goat has been summarized in this case, besides raising issues arising out of the controversy. Some aspects of the social, environmental, and economic reasons for the unprecedented growth in goat population have also been presented.Following a summary of past and current ... More

  7. Ambush Marketing: Attack and Defense

    Authors: Tripathi, Sanjeev;

    Reference No: MAR0462TEC Pages: 11 Published on: 18, March, 2015

    Abstract: As sponsorship is gaining in importance in the overall communication strategy for firms, so is the practice of ambush marketing. This note discusses strategies that can be used by firms to ambush and also how to prepare for defense from ambush attacks. It also discusses how consumers perceive and react ... More

  8. Seed Marketing

    Authors: Desai, D K;

    Reference No: CMA0549TEC Pages: 18 Published on: 1, January, 1981

    Abstract: Deals comprehensively with all facets of the seed industry. The various attempts by the government in giving institutional support for seed production and marketing are described. The latest amongst these - the National Seed Project - is discussed in detail. The type of seed marketeers, the vast scope for the ... More

  9. Larsen and Toubro Limited (C)

    Authors: Bhattacharyya, S K; Camillus, J C;

    Reference No: F&A0233(C) Pages: 8 Published on: 1, January, 1973

    Abstract: This case deals with the factors that facilitate comparison with standards of performance, budgeted or past, separating financial information and performance indicators. The reporting formats used in one of the four product groups are analyzed with a view to developing understanding of design variables in management reporting systems. ... More

  10. Process of Team Building and Leadership

    Authors: Gupta, Ranjit;

    Reference No: CMA0664TEC Pages: 6 Published on: 1, January, 1988

    Abstract: Team building is a group effort. However, teams are differentiated from groups. Teams possess only four of the essential elements of groups, viz. goal sharing, interdependence, commitment, and accountability. The team-building process, involves five stages of development: forming, storming, norming, performing, and adjourning. A team leader requires skills of both ... More

  11. ThatsPersonal: Privacy Delivered (Graphic Case)

    Authors: Roy, Subhadip; Mohapatra, Subhalaxmi;

    Reference No: MAR0516 Pages: 36 Published on: 18, January, 2021

    Abstract: ThatsPersonal.com was an online retailer of sexual wellness and adult products founded by Samir Saraiya in 2013 in India. Its core value proposition was 'Privacy'. Two years after its launch, the company was facing quite a few challenges. The initial press publicity it had received had helped it reach target ... More

  12. State Consumers' Cooperative Federation Ltd.: Distribution of Sugar

    Authors: Barua, Samir K; Raghunathan, V;

    Reference No: F&A0383 Pages: 11 Published on: 1, January, 1988

    Abstract: The case deals with a peculiar situation wherein the State Consumers' Cooperative Federation is burdened with a lot of responsibilities but has very little power. The Federation deals with three agencies? the government, the mills, and the cooperative societies. It has no control over the functioning of any of these ... More

  13. Road Transport Undertakings in Tamil Nadu

    Authors: Joseph, Jerome; Raghuram, G; Sridharan, R;

    Reference No: PSG0055 Pages: 20 Published on: 1, January, 1989

    Abstract: This case describes the organizational form and structure of passenger road transport undertakings in Tamil Nadu. Since nationalization in 1971, major decisions regarding the organizational form were taken. Road transport undertakings were set up in Tamil Nadu under the Companies Act, which is supposed to be RTC Act (which was the ... More

  14. The Role of the Financial Adviser in Public Sector Undertakings

    Authors: Kulkarni, G R;

    Reference No: BP0037 Pages: 11 Published on: 1, January, 1968

    Abstract: The case gives the governments view in the form of "departmental instructions" and the experience of implementing these instructions in different public sector undertakings. The case also gives three situations illustrating problems of relationship between the financial adviser and the "administration" in government companies. It raises the question: How can ... More

  15. Torrent Cables Limited (B)

    Authors: Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

    Reference No: BP0260 Pages: 27 Published on: 8, January, 2001

    Abstract: This case deals with the issues in sustaining a superior performance in the face of recession. In 1989 the Torrent Group acquired a sick company. The company was turned around by a series of managerial initiatives. A new team of professionals was brought in, formal processes in planning and control were ... More

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