Search results for 'Management'

Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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Authors: Varkkey, Biju; Rao, Venkata Y;

Reference No: P&IR0196 Pages: 5 Published on: 31, January, 2006

Abstract: Dr. Akhileswar, a management faculty from a central university experienced the use of the case study method as a teaching tool, while the Faculty Development Programme at Indian Institute of Management, Ahmedabad. His observations about the case instructors and the participants' involvement in the learning process through case discussion and ... More

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Authors: Chandra, Pankaj; Chaudhuri, Shekhar; Dixit, M R; Rao, Sreenivas S; Rao, V Venkata;

Reference No: BP0265 Pages: 8 Published on: 8, January, 2001

Abstract: This case describes the situation faced by the management of Torrent Gujarat Biotech Limited (TGBL), a company that was set up to manufacture Penecillin G, an antibiotic, in mitigating unexpected developments in the policy and competitive environment. The economics of the penicillin project changed drastically when the government liberalized the ... More

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Authors: Verma, Sanjay;

Reference No: BP0337(C) Pages: 41 Published on: 31, March, 2011

Abstract: This is the third case from a three cases series. 2004 onwards, Eureka Forbes Ltd. (EFL) took unique initiatives to collect knowledge of its sales people. Various contests were devised and the learning was ploughed back into the organization. It also helped the organization to face various challenges. The challenge now ... More

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Authors: Desai, D K;

Reference No: CMA0091TEC-Hindi Pages: 5 Published on: 12, February, 1968

Abstract: केस पद्धति के साथ प्रबंधन प्रशिक्षण कार्यक्रम से परिचित प्रतिभागियों के लिए उपयोग में ली जाने वाला यह एक सामान्य नोट है। ... More

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Authors: Bapat, Gautam; Dua, Gautam; ;

Reference No: HRM0261 Pages: 12 Published on: 18, January, 2024

Abstract: Founded in 2003, Riser Import & Export Pvt. Ltd. (RIEPL), Surat (India) designed, manufactured and sold industrial scale air cooling equipment parts under the brand name “Riser WindKing” (RWK). It was a family owned MSME with clients in industries like pharma, textile, etc. Since the company provided specialized solutions, a technically sound ... More

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Authors: Raghuram, G; Banerjee, Bibek;

Reference No: PROD0243 Pages: 4 Published on: 2, September, 1999

Abstract: Body Line Health Care Limited (BLHCL), a pharmaceutical company with a turnover exceeding Rs 300 crores in 1997-98, with a portfolio of nearly 350 formulations, offered through five divisions, was a major player in the therapeutic segment. The marketing effort was carried out through a field force of 1200 medical representatives (MRs). BLHC ... More

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Authors: Maheshwari, Sunil Kumar;

Reference No: P&IR0198(A)TEC Pages: 5 Published on: 26, June, 2006

Abstract: Human Resource Planning plays a strategic role in implementing the organizational objectives. This note describes the role of HR planning in an organization and its effect on other organizational processes. It also gives the HR planning choices that could be adopted under different business strategy situations. These strategies can be ... More

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Authors: Tripathy, Arabinda; Seshadri, D V R;

Reference No: PROD0275 Pages: 12 Published on: 16, July, 2004

Abstract: The case series deals with the successful initiation of Tata Steel in various fields. This resulted in TATA STEEL becoming lowest cost steel producer in the world. The case series documents the various initiations. ... More

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Authors: Saha, Jahar;

Reference No: QM0105TEC Pages: 28 Published on: 1, January, 1976

Abstract: This is an introductory note on linear programming. It discusses the graphical solution of LP problems and gives the logic of the method of solving general LP problems. Primal and dual problems have been discussed and their relationships outlined. ... More

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Authors: Sarang, Deo; Singh, Sanjay Kumar; Raghuram, G; Choudhari, Sanjay;

Reference No: CMA0802(A) Pages: 14 Published on: 1, January, 2001

Abstract: The total market size for edible oils was estimated to be 13 million tons out of which imports amounted to about 4 million tons. This made India the largest importer of edible oils in the world. Various edible oils are consumed in India depending on the regional tastes and preferences. A differential ... More

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Authors: Sambrani, Shreekant;

Reference No: CMA0380TEC Pages: 8 Published on: 31, December, 1975

Abstract: The note discusses the need for monitoring performance in the execution of a project, based upon the project logic. Problems of obtaining processing using relevant data are discussed. ... More

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Authors: Raghuram, G;

Reference No: QM0242 Pages: 19 Published on: 23, October, 2000

Abstract: Farmaid Tractors Limited (FTL) was a tractor company with a 20% market share, and aiming to be the market leader within next five years. The tractor industry in India had become very competitive, with growth in capacity outstripping the growth in demand. Customer preference and demands had changed in the context ... More

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