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  1. Madura Accessories

    Authors: Raghuram, G; Nilakantan, S;

    Reference No: PROD0238 Pages: 12 Published on: 3, July, 1997

    Abstract: Madura Accessories (MA), a division of Coats Viyella India Limited, was in the tailoring accessories business. MA had sales of Rs 75 crore with a profit before interest and tax of Rs 9 crore. MA supplies interlinings, zips, needles, etc. This case focuses on the supply chain management of the interline business ... More

  2. Jindal Vijayanagar Steel Limited (A): Challenges of Installing Corex I Plant

    Authors: Dutta, Goutam;

    Reference No: QM0279(A) Pages: 18 Published on: 29, March, 2019

    Abstract: Mr. Sajjan Jindal, MD of JVSL (nos JSW) wanted to bring the latest technology of iron making into India. His project went to several cost overrun and time overrun due to several foreseen and unforessen circumstances. This case discusses the issues new technology introduction in iron making area, problem faced ... More

  3. Pramukh Swami Maharaj Shatabdi Mahotsav: Service-Orientation, People Management and Leadership

    Authors: Gupta, Vishal; Gandhi, Manan;

    Reference No: ADCLOD0004 Pages: 25 Published on: 25, November, 2024

    Abstract: The case presents details about how the organisation could inspire its volunteers to complete the project in time with minimal supervision and provide an amazing experience for the visitors. The PSM nagar was constructed within a span of 9 months (including the monsoon period in India from mid-June to September). It ... More

  4. Procam: New Paradigms in Long Distance Running

    Authors: Sud, Mukesh; Chainani, Sunil;

    Reference No: STR0463 Pages: 18 Published on: 17, November, 2021

    Abstract: Procam International, set up by brothers Anil and Vivek Singh, has been working in the field of sports management in India for over two decades. Procam was the first organiser of large-scale long-distance running events in India, including the 2004 Mumbai Marathon. It conducts the following major events across four cities: • ... More

  5. Discipline Management in Banks **

    Authors: Shah, B G; Krishna, Gopal;

    Reference No: F&A0081TEC Pages: 17 Published on: 1, January, 1971

    Abstract: Deals with the problem of handling acts of misconduct among the staff in banks. It identifies various types of misconduct and the legal and operating procedures of issuing charge sheets, appointing enquiry officers, conducting domestic enquiries, and issuing suspension orders. ... More

  6. I am Omnipresent

    Authors: Varkkey, Biju; Mrinmoy Majumder;

    Reference No: P&IR0209 Pages: 3 Published on: 1, June, 2011

    Abstract: Shweta, Head, India Operations of FV IT Labs, was facing a decision dilemma. While she was aware of irrational behaviour on part of the founder and CEO of the company at times, there seemed to be nothing she could do about it. From trivial matters like bill payments to approval ... More

  7. Professionalisation of HR at Mahindra (B): Transformation and Change Management

    Authors: Sharma, Sunil;

    Reference No: STR0458(B) Pages: 14 Published on: 16, March, 2021

    Abstract: This case describes the transformation of the HR organisation of Mahindra’s AFS sector from 2013 to 2017. The CHRO and his team designed and implemented a blueprint aimed at enhancing the strategic role of HR. The migration from a traditional to a strategic role entailed anticipating and allaying apprehensions related to ... More

  8. Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category—DAP

    Authors: Tiwari, Tara; Sahay, Arvind;

    Reference No: MAR0533 Pages: 23 Published on: 16, August, 2023

    Abstract: The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, ... More

  9. Mohan Dixit

    Authors: Gupta, Vishal; Premapuri, Priyanka;

    Reference No: OB0233 Pages: 7 Published on: 26, June, 2018

    Abstract: Mohan Dixit, Head, Sales and Marketing, India Operations, EuroMotoCorp Pvt. Ltd., an automobile manufacturing multinational company headquartered in Munich, Germany. This case outlines the harried nature of his life: professional problems (decrease in the market share, not being able to say 'no', unable to delegate, pressed for time, member of ... More

  10. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

  11. Spectrum Management in India (A)

    Authors: Jain Rekha;

    Reference No: IITCOE0005(A) Pages: 31 Published on: 19, January, 2015

    Abstract: Case A uses the context of unfair, non-transparent process of spectrum allocation by the Indian government to private operators that led to Supreme Court (SC) cancel 122 licenses. It gives scope to discuss the relationship between policy and regulatory agencies and their effectiveness, role of other institutes outside telecom sector such ... More

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