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  1. Eye-Q: Building a Scalable Business Model

    Authors: Singla, Chitra; Jena, Sanjay Kumar; Sethuram, Shridhar; Goel, Soumya;

    Reference No: CIIE0032 Pages: 19 Published on: 11, April, 2025

    Abstract: On April 15, 2009, Rajat Goel and Dr Ajay Sharma, the co-founders of Eye-Q hospitals, a super-specialty chain of eye care hospitals in north India, were reviewing their current business model of providing quality eye care at affordable prices in Tier II and Tier III cities. They had thought their business model ... More

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  2. magicpin: Big is not Bad. But Local is Better

    Authors: Mukherjee, Saral; Abichandani, Anjali;

    Reference No: MAR0536 Pages: 26 Published on: 25, September, 2023

    Abstract: magicpin was a multisided platform that enabled users to discover online and offline offers from merchants and brands through the magicpin app, and to earn rewards and cashback. magicpin facilitated an increase in the sales of partner merchants and brands by diverting consumer traffic, and was paid by the merchants ... More

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  3. Rajan Overseas: An Entrepreneurial Quest for Growth

    Authors: Singla, Chitra; Yadav, Akshay; Gomkale, Advait; Acharya, Aditya Shekhar;

    Reference No: BP0420 Pages: 21 Published on: 8, January, 2018

    Abstract: Rajan Overseas was founded by Rajan Makhija in the year 2014. It was into export of handloom products like rugs, throws, etc. Makhija wanted the company to grow from INR 7.6 crores to 100 crores in the next five years. However, the plan hit a roadblock as one of the largest customer of ... More

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  4. Vasudha's Dismay

    Authors: Aggarwal, Shilpee; Gupta Vishal;

    Reference No: OB0230 Pages: 9 Published on: 31, July, 2018

    Abstract: The case describes the situation of Vasudha Kumar, Manager – Background Vetting at Praxum Services Limited. She is surprised by the unexpected resignation of her team member a few days before she has to leave for her maternity break. In a small team, how does she deal with this unanticipated resignation? ... More

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  5. Branded with Allegations: Labour Rights Violation in the Supply Chain

    Authors: Varkkey, Biju; Majumder, Mrinmoy;

    Reference No: P&IR0208 Pages: 4 Published on: 29, September, 2010

    Abstract: A garment manufacturing company located at Gurgaon, Haryana associated with Marks and Spencer (M&S), a large retailer was in the news when The Observer of London exposed the near sweatshop conditions existing in Indian factories. The company and the retailer were accused of violating Ethical Trading Initiatives (ETI) and ... More

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