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  1. Mysore Saree Udyog: Establishing a culture of professionalism in family business

    Authors: Kumar, Manoj;

    Reference No: ADCLOD0002 Pages: 21 Published on: 7, November, 2022

    Abstract: Mysore Saree Udyog is an iconic, family-run retail store in Bangalore for sarees, fabric and other Indian traditional wear. The success of the store rests on the family’s merchandising skills and the delivery of a personalised in-store experience, both of which are difficult to replicate. The next generation of ... More

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  2. Dice Toy Labs: How to get a six in every roll?

    Authors: Roy, Subhadip; Sharma, Pretty;

    Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

    Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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  3. Narayana Nethralaya: A Precious Gift to a Premature Child

    Authors: Jain, Rekha; Manikutty, S;

    Reference No: IITCOE0004 Pages: 18 Published on: 13, April, 2011

    Abstract: The case describes the remarkable work done in the state of Karnataka, by a hospital in Bangalore, in identifying retinal damages in the incipient stage in premature babies a condition called Retinopathy on Prematurity (ROP). The work is in the pilot stage, covering only Bangalore and three districts around it, ... More

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  4. Innovation in the midst of Uncertainty - A Case Study of Mahindra Reva Electric Vehicles Private Limited

    Authors: Iyer, Lakshmi Shankar; Dutta, Goutam;

    Reference No: PROD0314 Pages: 25 Published on: 9, January, 2017

    Abstract: The case deals with the unforeseen uncertainties faced by Reva, the first electric car of India, while entering the Indian market. The company was able to take up the challenge of making an energy efficient car. As a new product, Reva achieved operational success, developing an electric, low energy car. ... More

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  5. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  6. Managing Employees Effectively in a Small Enterprise

    Authors: Singh, Manjari; Vohra, Neharika;

    Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

    Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

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  7. MyGate: Balancing a Multisided Platform for Gated Communities

    Authors: Mukherjee, Saral; Meghrajani, Indra;

    Reference No: PROD0333 Pages: 22 Published on: 30, March, 2023

    Abstract: MyGate started its journey in 2016 as a gate management system for gated societies but soon evolved into a multi-sided platform offering solutions to the residents' day-to-day needs via the company's mobile application. Residents could approve entry and exit of visitors, search for local service providers like maids, carpenters, plumbers etc., ... More

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  8. Dozee: Scaling a Digital Healthcare Product Start-up in India

    Authors: Mendonca, Valerie; Laha, Arnab;

    Reference No: CIIE0030 Pages: 19 Published on: 26, February, 2025

    Abstract: Dozee was established in 2015 by Mudit Dandwate and Gaurav Parchani, when they were both 31 years old. Dandwate and Parchani quit high-paying, high-tech jobs to begin working on ideas for a health tech start-up in India. Building on the concept of ballistocardiography and using software that incorporated Artificial Intelligence and Machine ... More

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  9. Binks: Pitching a Customised Tailoring Services Startup

    Authors: Mendonca, Valerie; Sharma, Supriya; Kulkarni, Vaibhavi;

    Reference No: CIIE0031 Pages: 21 Published on: 10, January, 2025

    Abstract: Binks was founded in 2019 by Aamna Khan and Raj Vardhan, as a platform that enabled customised tailoring solutions for Indian wear. With the objective of catering to Indian customers, Binks hoped to capture a share of the country’s USD 60 billion women's apparel market. Its primary customers were working women ... More

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  10. RRB Turns Around: A Case of MPGB

    Authors: Desai, Bhupat M; Namboodiri, N V;

    Reference No: CMA0759 Pages: 25 Published on: 1, January, 1997

    Abstract: This case deals with the anatomy of turn around and how it was achieved by MPGB through changes in macro policies and organizational arrangements within a bank. It moreover provides data to analyse questions that are raised on organizational principles of rural banking and their extension in addition to studying ... More

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  11. Zerodha - A Success Story(B)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(B) Pages: 4 Published on: 19, December, 2018

    Abstract: The transparency and consistency of Zerodha provided them mileage and the business model certainly disrupted the Indian brokerage industry. The zero-commission model was successful in attracting consumers and provided tough competition to other brokers. However, competitive advantage coming solely from low pricing may not always be sustainable in the long ... More

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  12. My T Brewer - Part A

    Authors: Mendonca, Valerie; Aggarwal, Ansita;

    Reference No: CIIE0026(A) Pages: 15 Published on: 16, March, 2022

    Abstract: Amit Kasliwal was a participant of the Post Graduate Program for Executives at the Indian Institute of Management, Ahmedabad in 2013 when he came up with an idea of a tea-brewing machine. Kasliwal conducted a survey to understand the tea-brewing machine industry and needs of the market and subsequently started working ... More

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  13. Heavy Engineering Works Limited **

    Authors: Murthy, A S N; Malya, M Meenakshi;

    Reference No: QM0130 Pages: 9 Published on: 1, January, 1977

    Abstract: Deals with problems in statistical quality control, especially process control and acceptance sampling, in a large engineering company. ... More

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  14. Radio Mirchi: Marketing Strategy for the Bangalore Market

    Authors: Jaiswal, Anand Kumar; Palan, Harit;

    Reference No: MAR0415 Pages: 27 Published on: 10, June, 2010

    Abstract: The case describes how Radio Mirchi dealt with competition in the Bangalore FM radio market. Radio Mirchi's market share in Bangalore started declining within a few months of its successful launch, following the entry of new competitors in the market. The case discusses strategies adopted by the company to regain ... More

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  15. Razorpay Software Pvt Ltd: Expanding into new territories with Razor-sharp tech focus

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0525 Pages: 24 Published on: 27, May, 2022

    Abstract: Razorpay, a payments solution providing company in India, achieved Unicorn status in the Fiscal Year 2021(FY 21). It had entered the payments industry with the goal of democratising the payments. However, it diversified its services and started offering capital support and neo-banking services to its customers. Demonetization had accelerated digital payments ... More

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