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  1. Monitoring a Pilot Silvi-Pastoral Project in a Hot Arid Area

    Authors: Gupta, Tirath; Maslekar, A R; Deepinder, Mohan;

    Reference No: CMA0490 Pages: 11 Published on: 1, January, 1979

    Abstract: Deals with a hot arid region where a shift in land use from annual to tree crops could be advantageous to the individual land owners and to the community as a whole. Six tree species suitable for the region have been identified. Grasses are also proposed to be raised in ... More

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  2. Introducing a New Postal Registration Service**

    Authors: Mehta, S C; Kulkarni, A R;

    Reference No: MAR0189 Pages: 15 Published on: 1, January, 1978

    Abstract: The case deals with the experiences of the Post and Telegraph Department in introducing a registration service on an experimental basis in the General Post Office, Ahmedabad. Students are expected to evaluate the introduction strategy of this new service. Issues relating to product concept, benefit, segmentation and product positioning of ... More

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  3. Glimpses from a Forester's Biography: Forest Organization in a Developing Nation

    Authors: Maslekar, A R;

    Reference No: CMA0512 Pages: 7 Published on: 1, January, 1980

    Abstract: Scientific forestry in India has been followed since over a century. It is the responsibility of the forest department, manned by the members of the Indian Forest Service and the State Forest Services. Forestry education is confined to the forest colleges only. Altogether the development of forestry has so far ... More

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  4. Seed Marketing - A Note

    Authors: Patel, G A;

    Reference No: CMA0484TEC Pages: 4 Published on: 1, January, 1979

    Abstract: The note describes the seed marketing chain in a time oriented frame with reference to post-HYV period. It also raises the issues with which a seed marketing organization has to concern itself, as also the critical issues faced by the seed industry. ... More

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  5. Despatch Planning of Finished Steel Products at a Steel Plant

    Authors: Kalro, A H; Shukla, P R; Tripathy, Arabinda; Raghuram, G;

    Reference No: PROD0220 Pages: 23 Published on: 1, January, 1989

    Abstract: The problem considered here is that of planning despatches of finished steel at Bhilai Steel Plant (BSP). The despatch decisions have a strong impact on the fluidity of the finished steel loading area and on the formation of rake load shipments for various destinations. The despatch decision (also called as ... More

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  6. A Sheet Metal Cutting Problem

    Authors: Ram Mohan, A V; Malya, M Meenakshi;

    Reference No: QM0148TEC Pages: 3 Published on: 1, January, 1979

    Abstract: Describes a sheet metal cutting problem encountered by a commercial vehicle manufacturer. ... More

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  7. Confessions of a Veterinary Livestock Inspector (ICD-5)

    Authors: Murty, A G K;

    Reference No: CMA0158 Pages: 5 Published on: 6, November, 1968

    Abstract: The case deals with three factors 1) VLI's concept of his work, 2) the VLI's place in the village structure in which he works, and 3) his place in the ICD structure as a final implementor. ... More

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  8. Interview with a Young Businessman **

    Authors: Cohen, A R;

    Reference No: OB0019 Pages: 8 Published on: 1, January, 1964

    Abstract: A young businessman grants an interview in which he airs his doubts and some opinions regarding the place of business and business administration in the personal life of an individual. Raises questions of possible divergence of objectives. ... More

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  9. Franchise Marketing: Disputes and Arbitration: A Technical Note

    Authors: Agarwal, Anurag K. ;

    Reference No: MAR0557TEC Pages: 11 Published on: 30, July, 2025

    Abstract: Franchising is a contractual arrangement providing a win-win situation for both the franchisor and the franchisee. Franchisors expand their businesses with the energy and zeal of entrepreneurs who manage the day-to-day affairs of the business, whereas franchisees get the advantage of an established brand and recall value. Many a time, ... More

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  10. San-Burn: Burning Issues of a Founder

    Authors: Jayswal, Mitesh; Roy, Subhadip; Paidipati, Kiran Kumar;

    Reference No: MAR0559 Pages: 8 Published on: 6, January, 2026

    Abstract: This case delineates the difficulty faced by the Mehta family to commercialise their sanitary pad burning machine, San-Burn. Their company, Aishani Enterprise Pvt. Ltd, was registered as a startup in 2016 in the university incubation facility, which later became a private limited company. In 2022, they obtained a patent for San-Burn and ... More

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  11. What’s in a name? That we call fair by any other name will it sell as well?

    Authors: Bakshi, Abhinav; Vijayalakshmi, Akshaya ;

    Reference No: MAR0528 Pages: 10 Published on: 14, September, 2022

    Abstract: Emami is facing the heat from activist-consumers as well as its competitors. Competitors have renamed their cosmetic products by dropping the controversial word ‘fair.’ This was in response to the Black Lives Movement that erupted in the United States in May 2020. However, the movement against fairness is somewhat muted in ... More

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  12. Paytm: Navigating the Transition from an E-Wallet to a Payments Bank

    Authors: Sahay, Arvind; Tiwari, Tara;

    Reference No: MAR0501 Pages: 13 Published on: 7, March, 2019

    Abstract: In 2015, Paytm- India’s largest e-wallet had been pushed by RBI, the central bank regulator in India into becoming a Payments Bank. In 2018, it had come under the scrutiny of RBI for not abiding by the KYC norms and was also questioned over the cash backs offered to customers for ... More

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  13. Indian Products Limited (A): Preparing a Plan for Data Analysis

    Authors: Jain, Abhinandan K;

    Reference No: MAR0303(A) Pages: 10 Published on: 14, December, 1994

    Abstract: The case describes the cooking medium market in India. It provides details of a research study to assess opportunity for a new brand of small pack refined oil and determine the best product concept in terms of consumer acceptance and appeal. Three different phases of research for 1) generating attributes, 2) generating ... More

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  14. Entering a competitive B2B market: HMEL's Go-to-Market Strategy - Part B

    Authors: Kaul, Asha; Vijayalakshmi, Akshaya;

    Reference No: MAR0558(B) Pages: 13 Published on: 30, September, 2025

    Abstract: In April 2022, Prabh Das, managing director and chief executive officer of HPCL–Mittal Energy Limited (HMEL), reviewing a study of the customer survey, was still worried about the go-to-market strategy for the launch of polyethylene and additional volumes and new grades of polypropylene products. Over the last approximately 12 years the ... More

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