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  1. Suta: Genesis and Growth of a Slow-Fashion Saree Brand in India

    Authors: Singla, Chitra; Mendonca, Valerie; Ghosh, Atanu; Karna, Amit;

    Reference No: CIIE0036 Pages: 19 Published on: 24, March, 2026

    Abstract: Suta, a handcrafted saree brand co-founded by sisters Sujata Biswas and Taniya Biswas in 2016, quickly became a recognised name in India’s slow-fashion movement. Known for its flagship “Made in Heaven Mul” sarees and founder-led storytelling, Suta built a digitally native, community-driven brand with more than 600,000 social media followers and ... More

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  2. Zerodha - A Success Story(A)

    Authors: Garg, Archit; Gupta, Aashish; Maheshwari, Garima; Sinha, Ankur; Sugathan, Anish;

    Reference No: PROD0319(A) Pages: 11 Published on: 29, November, 2018

    Abstract: Technology has come a long way in the financial industry since the days of hard share certificates. The industry has been evolving at a very fast pace and today almost everything is online. Back in 2010, Nithin Kamath decided to set up an online brokerage platform that was capable of meeting ... More

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  3. Managing Employees Effectively in a Small Enterprise

    Authors: Singh, Manjari; Vohra, Neharika;

    Reference No: P&IR0193 Pages: 5 Published on: 29, April, 2005

    Abstract: This case study is about a small enterprise in the manufacturing sector that has aligned its human resource management practices with its business strategy. The case explores how three parameters namely; customer satisfaction through assured quality, networking with local industries and employee management are key to the success of this ... More

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  4. Regulatory independence in India: A case of Atomic Energy Regulatory Board

    Authors: Gopakumar, K V; Ram Mohan, M P;

    Reference No: OB0242 Pages: 12 Published on: 17, July, 2020

    Abstract: This case discusses the evolution and role of India’s nuclear regulator - the Atomic Energy Regulatory Board (AERB). It examines the need for a regulator in the context of India’s nuclear energy programme, its roles and responsibilities, and issues / concerns pertaining to its independence and transparent decision making. ... More

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  5. Sid's Farm: A Purpose-Driven Safe Food Startup

    Authors: Ghosh, Ranjan Kumar ;

    Reference No: CMA0828 Pages: 10 Published on: 21, April, 2025

    Abstract: Sid’s Farm, founded by Dr Kishore Indukuri in 2013, has emerged as a transformative dairy brand in India’s adulterated milk market. Driven by the vision of delivering pure, unadulterated milk, the company has grown from a 20-cow farm to processing 43,000 litres of milk daily with rigorous 45-step quality checks. ... More

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  6. Mr. Mehta's Dilemma: A Case of Performance Appraisal Politics

    Authors: Chandwani, Rajesh; Varkkey, Biju;

    Reference No: P&IR0229 Pages: 4 Published on: 23, June, 2015

    Abstract: The case describes the dilemma of Mr Mehta, Regional Head HR of AXZ, a large IT company in India. Mr Mehta had received an appeal from an employee Mr Rajesh Kumar who alleged that he was wrongly appraised by his manager Mr Yogesh Desai. Both Desai and Kumar have presented ... More

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  7. Gujarat Electronics Corporation**

    Authors: Dalal, B C;

    Reference No: MAR0029 Pages: 6 Published on: 1, January, 1966

    Abstract: Pricing problems for a new product from the purchasing agent's viewpoint. Also involves negotiations with suppliers. ... More

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  8. GoQii-Sokrati: A Contract Dispute in the Digital Ad World

    Authors: Agarwal, Anurag K;

    Reference No: IS0154 Pages: 14 Published on: 18, February, 2026

    Abstract: In 2024, the Supreme Court of India reiterated the principle of minimal judicial interference in arbitration proceedings in the case of GoQii and Sokrati by setting aside the Bombay High Court order passed in April 2024. For about two years, GoQii had paid Sokrati a substantial amount of money for digital marketing ... More

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  9. Edelweiss (B): Building the Brand in the Retail Space

    Authors: Sharma, Nivedita; Sahay, Arvind;

    Reference No: MAR0416(B) Pages: 21 Published on: 21, September, 2010

    Abstract: The objective of the case is to evaluate and develop suitable market research to enhance understanding of customer perception of a firm; construct the brand idea from the market research; evaluate the success of advertising in increasing brand recall, attitude, relationship building and customer acquisition in a retail financial services ... More

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  10. Parsana Health Centre: Nurturing a Healthy Lifestyle

    Authors: Thomas, Sujo; Titus, Nidhi; Suggala, Susmita; Sinha, Piyush Kumar;

    Reference No: MAR0494 Pages: 15 Published on: 7, December, 2017

    Abstract: Parsana Health Centre Private Limited, one of the pioneers of the organized fitness industry in the city, of Ahmedabad, had been actively engaged in inculcating, nurturing and promoting a healthy lifestyle to the general public through fitness regimes over the last two decades. The thirteen Parsana centres in the different ... More

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  11. A Note on Value Engineering **

    Authors: Aggarwal, S C;

    Reference No: PROD0029TEC Pages: 15 Published on: 1, January, 1966

    Abstract: Describes a modern well?organized and rationalized procedure for discovering unnecessary hidden costs. The effective use and orderly application of value engineering concepts through its three basic steps, seven phases of job plan and thirteen techniques have been discussed in detail. ... More

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  12. That's a case of sexual harassment…Isn't it?

    Authors: Kulkarni, Vaibhavi;

    Reference No: COMM0021 Pages: 5 Published on: 7, March, 2019

    Abstract: The case centres around a senior vice-president in an insurance firm, who becomes aware of a potential sexual harassment (SH) case within his team. The case captures his reactions, right from his initial attempt to understand the scenario, to his conversations with the woman concerned, and his eventual attempt to ... More

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  13. Maharashtra Pharmaceutical Company (B)

    Authors: Mehta, S C; Dalal, B C;

    Reference No: MAR0033(B) Pages: 12 Published on: 1, January, 1965

    Abstract: Deals with the selection of a field supervisor. ... More

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  14. Maharastra Hybrid Seeds Corporation (MAHYCO): Supply Chain Management

    Authors: Raghuram, G; Rangaraj, N; Periyakaruppan , S; Roy, A;

    Reference No: CMA0810 Pages: 30 Published on: 1, January, 2004

    Abstract: With the competition growing in the seed industry, especially in niche market segments, the sales revenue of MAHYCO was falling over the past couple of years. Supply chain management was viewed as an important source of competitive advantage. Availability, quality and competitive pricing were key customer expectations. To achieve this, ... More

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  15. New-Keynesian Macro Models - I: Workings of a Baseline DSGE Model with Monopolistic Competition and Nominal Rigidities

    Authors: Virmani, Vineet;

    Reference No: ECO0355TEC Pages: 25 Published on: 6, July, 2015

    Abstract: This note lays out the necessary workings for solving a baseline New-Keyneisan Dynamic Stochastic General Equilibrium model with monopolistic competition and nominal rigidities (via the Calvo staggered-price setting model). ... More

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