Search results for 'A'

Authors: Tripathi, Sanjeev; Dhandhania Agrawal, Kopal;

Reference No: MAR0475 Pages: 18 Published on: 16, February, 2016

Abstract: OGQ was founded by Geet Sethi and Prakash Padukone with the mission to support potential Olympic medal winners, in achieving their dream, with the help of all the stakeholders; and the vision to scout for potential talent and identify their needs. It had eminent personalities from sports who understood the ... More

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Authors: Ravichandran, N; Narayanaswami, Sundaravalli; Rajan, Balaraman ;

Reference No: QM0285 Pages: 14 Published on: 12, October, 2023

Abstract: This case study focuses on computing the value of concessions (subsidies) offered to select passenger segments, particularly students and senior citizens, by a state-owned public transport corporation. In its current form, however, the subsidy structure is telescopic and does not correlate with value of services offered and fares paid by ... More

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Authors: Kandathil, George ;

Reference No: HRM0259 Pages: 25 Published on: 29, December, 2023

Abstract: The case describes decade-long (1987-1997) struggles that NCJM employees went through while transforming a family-owned company deserted by its owners into an employee-owned worker cooperative. NCJM was one of the largest private worker cooperatives in India. In the backdrop of the challenges that the leaders and employees faced from suppliers, ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0012 Pages: 11 Published on: 16, November, 2015

Abstract: The Brand Ambassador campaign was launched in Hyderabad on January 8, 2013 with the intent to bring awareness and dispel negativity about the Metro Rail project. A two-year review in 2015 revealed that although many of the initial problems had been overcome, and negativity considerably reduced, the campaign had only achieved partial sucess. ... More

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Authors: Khanna, Varun; Kaul, Asha;

Reference No: COMM0010 Pages: 17 Published on: 16, January, 2013

Abstract: In 2009 Brigade Enterprises Limited (BEL), with operations in the real estate sector and construction in South India, prepared a blueprint for implementing Total Transformation in the organization.  A central communication channel was identified as a “must” area for improvement. Active and passive measures were adopted to make the internal communication ... More

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Authors: Chawla, Harkiran Kaur; Gopakumar, K. V., Ram Mohan, M.P.;

Reference No: OB0249(B) Pages: 4 Published on: 26, June, 2025

Abstract: Part B explores the interpersonal and group dynamics and tensions between the existing CLO, who is nearing retirement, and the deputy general counsel, who is being trained for the future CLO role. The conflict is intra-team (or within a team/subunit) in this case. The current CLO views their role ... More

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Authors: Agarwal, Anurag K.;

Reference No: BP0370 Pages: 9 Published on: 31, March, 2014

Abstract: The case deals with the Supreme Court's decision of August 31, 2012, ordering Sahara to refund Rs. 24,000 crores and interest to SEBI, so as to refund to the real investors. Despite unambiguous orders, Sahara did not comply fully and kept on prolonging the matter using number of pretexts, ultimately resulting in Roy’ ... More

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Authors: Kaul, Asha; Chaudhri, Vidhi;

Reference No: COMM0013(A) Pages: 16 Published on: 15, June, 2016

Abstract: The case describes the Maggi debacle faced by Nestle in India. On May 21, 2015, the Food and Drug Administration (FDA) ordered Nestle India to recall Maggi after confirming presence of high levels of lead and Mono Sodium Glutamate (MSG) in the product. The case traces the events in the Maggi crisis ... More

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Authors: Aggarwal, S C;

Reference No: PROD0026(A) Pages: 10 Published on: 1, January, 1967

Abstract: The case describes the application of PERT and CPM techniques to the project construction operations of a fertilizer plant in India. It indicates all the necessary steps, which must be taken before starting with the introduction of PERT, and how PERT helps in spotlighting troubles earlier. The student is expected ... More

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Authors: Sharma, Rajeev;

Reference No: RJMC0026 Pages: 30 Published on: 8, June, 2013

Abstract: The case is about a post graduate institute of management education established in Pune in the year 2004 by Prof. M. S. Pillai. The Institute is visualised as a ‘leadership gurukulam’ where students become principled, inspiring leaders capable of making contribution to business and spread happiness in the world. None of ... More

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Authors: Nambudiri, C N S; Parameswaran, K V;

Reference No: PROD0049(A) Pages: 10 Published on: 1, January, 1964

Abstract: The case describes how, in a small rubber company, the introduction of a new hydraulic press to replace hand?operated presses brings up questions of meeting production targets and wages of workers in the new press. Targets can be met only if working time is reduced by improving the layout ... More

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Authors: Deodhar, Satish Y; Fletcher, S M;

Reference No: CMA0779TEC Pages: 9 Published on: 1, January, 2000

Abstract: Brand and generic advertising is increasingly being used to promote food products. An important question is whether such generic and band advertising leads to increase in aggregate demand or simply brand substitution. Using error correction model, this note addresses the issue by estimating for long-run and short-run advertising sensitivity of ... More

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Authors: Kapoor, Anuj; Pingali, Viswanath; Kant, Vishnu;

Reference No: ECO0368 Pages: 9 Published on: 31, December, 2024

Abstract: This case explores Dozee—an artificial intelligence (AI)-powered, Internet of Things (IoT)-enabled system for remote patient monitoring. Dozee is the flagship product of Turtle Shell Technologies, co-founded by Mudit Dandawat and Gaurav Parchani. The product enables contactless tracking of vital health parameters such as heart rate and blood ... More

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