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  1. Paddy Marketing Board - Sri Lanka (D): Setting Up A Modern Storage and Processing Complex

    Authors: Desai, D K;

    Reference No: CMA0555(D) Pages: 21 Published on: 1, January, 1982

    Abstract: Considers procurement, storage-transport, milling-storage and distribution in an integrated manner. The chairman is faced with the problem of deciding whether he should set up a modern storage and processing complex as against the existing disintegrated system. ... More

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  2. MSGF: A Checkered Saga?

    Authors: Agarwalla, Sobhesh Kumar; Barua, Samir K;

    Reference No: F&A0515 Pages: 13 Published on: 14, October, 2014

    Abstract: Mutual Funds are vehicles designed to help small investors invest in a whole range of financial assets. The fund managers of mutual funds provide the expertise that is needed to make the correct choices and design the portfolio on behalf of the inadequately equipped small investors. Morgan Stanley became the ... More

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  3. Essar Steel India Limited: Managing and Turning Around a Distressed Firm in Insolvency

    Authors: Agarwalla, Sobhesh Kumar; Pandey, Ajay; Birmiwal, Nupur; Srivastava, Shreyas;

    Reference No: F&A0571 Pages: 32 Published on: 15, July, 2022

    Abstract: Essar Steel India Limited was one of the first 12 firms admitted for insolvency resolution under a newly created law in India—the lnsolvency and Bankruptcy Code, 2016. The case describes the challenges faced by the professional turnaround firm Alvarez and Marsal India (A&M) that was appointed by the committee of ... More

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  4. Liberia Sugar Corporation,Inc (Libsuco): A Case Study (A)

    Authors: Desai, D K;

    Reference No: CMA0546(A) Pages: 27 Published on: 1, January, 1981

    Abstract: The case deals with a feasibility study of setting up a sugarcane plant in an underdeveloped country, viz. Liberia in West Africa. It deals with the problems of how to make mid-course corrections when the assumptions made in the feasibility have gone wrong. It is given along with the exercises ... More

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  5. LearnCoin: A Classroom Cryptocurrency for Learning Blockchain Technology

    Authors: Sinha, Ankur;

    Reference No: CDSAI0001EX_Game Pages: 8 Published on: 24, January, 2022

    Abstract: This game is a physical simulation of a blockchain network in which transactions take place between users and are verified in a decentralized manner. The information about verified transactions is added to the public ledger which is visible to all. The objective of this physical simulation is to demonstrate to ... More

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  6. Dice Toy Labs: How to get a six in every roll?

    Authors: Roy, Subhadip; Sharma, Pretty;

    Reference No: MAR0529 Pages: 12 Published on: 18, January, 2023

    Abstract: The case describes the dilemma faced by Phalgun in Dice Toy Labs, where he has to make a decision about his future marketing strategy, i.e., whether to stick to his original marketing strategy of retail consumers or shift to business markets in the given market conditions. This company found ... More

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  7. GEF India Private Limited 2010: Launching a New Brand of Edible Oil

    Authors: Jain, Abhinandan; Singh, Vivek;

    Reference No: MAR0487 Pages: 18 Published on: 3, January, 2017

    Abstract: In March 2010, Mr. Chandra Shekhara Reddy, Vice President, Sales and Marketing, was reviewing the launch plan for the first brand of cooking oil, Freedom Refined Sunflower Oil, of GEF. GEF was set up by a professional turned entrepreneur, in Andhra Pradesh in 2009. The case provides a brief profile of the ... More

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  8. Chateau de Montana: Applying Data Analytics to Simulate Room Price of a Repositioned Hotel

    Authors: Das, Prashant;

    Reference No: F&A0567 Pages: 11 Published on: 2, November, 2022

    Abstract: Nicolas Dupont, the owner of Chateau de Montana, a struggling (and old) boutique hotel in Crans-Montana Ski Resort, Switzerland, wished to renovate and reposition his family-owned hotel to target higher room rates. Dupont commissioned Olga Mitireva and Yulia Belopilskaya as consultants to assess the proposition. The consultants had to extract ... More

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  9. Two Sided Markets: A Note on Net Neutrality, Customer Access and Pricing of Data Services on the Mobile Internet

    Authors: Sahay, Arvind;

    Reference No: MAR0472TEC Pages: 14 Published on: 3, March, 2016

    Abstract: The purpose of the note is to provide structure to the notion of net neutrality in the context of its link to competition and customer access in two sided markets. Withing that context, the note explores issues about pricing of data and makes some comparisons between a developed economy like ... More

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  10. Setting a Distribution Channel for Pesticides in India: Union Carbide India Limited

    Authors: Desai, D K;

    Reference No: CMA0064 Pages: 12 Published on: 26, December, 1966

    Abstract: The case deals with the problems faced by a firm which wants to set up a distribution channel for the new products which it wanted to manufacture. ... More

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  11. Introducing a New Candy: Development of a Marketing Plan by the DS Group (A)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(A) Pages: 19 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  12. Introducing a New Candy: Development of a Marketing Plan by the DS Group (C)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(C) Pages: 10 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  13. Introducing a New Candy: Development of a Marketing Plan by the DS Group (B)

    Authors: Verma, Sanjay;

    Reference No: MAR0538(B) Pages: 6 Published on: 12, August, 2024

    Abstract: The DS Group was a well-established name in the Indian food and confectionery industry; its offerings in mouth fresheners, confectionery, dairy products and spices were already popular in the market. With an ability to deliver premium-quality innovative products and set trends, the group established itself as a multi-diversified conglomerate that ... More

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  14. Pramukh Swami Maharaj Shatabdi Mahotsav: Design of a Mega Project

    Authors: Khadher, Rashid K; Mukherjee, Saral; Soman, Chetan;

    Reference No: O&DS0006 Pages: 21 Published on: 25, November, 2024

    Abstract: The centennial celebrations of Pramukh Swami Maharaj (1921-2016) were organized by BAPS at a massive scale, with more than 12.1 million visitors. The case looks at the event (PSM100) from a viewpoint of project management and identifies lessons related to design and execution of mega projects. PSM100 was simultaneously both mega ... More

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  15. Bharat Parekh: Growth Aspirations of a Life Insurance Agent

    Authors: Saigal, Swati; Mukherjee, Saral; Sharma, Sunil ;

    Reference No: STR0480 Pages: 28 Published on: 8, July, 2024

    Abstract: Bharat Parekh, a highly accomplished life insurance agent, had an aspiration to become an industrialist. This case study allows participants to scrutinise the essence of success for a salesperson and a professional. It delves into the intricate dynamics of insurance sales, revealing the considerable challenges and describes how Parekh achieved ... More

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