Search results for 'A'

Authors: Mehta, S C; Dalal, B C;

Reference No: MAR0046 Pages: 10 Published on: 1, January, 1965

Abstract: A discussion of the operations of the State Trading Corporation in India and how far they affect the purchasing practices of Indian companies. ... More

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Authors: Sahay, Arvind;

Reference No: MAR0430 Pages: 7 Published on: 16, May, 2013

Abstract: When raw material costs that constitute 65% of retail price start varying by 50-90%. What should a firm do in the face of customer expectations on price levels and consumer sensitivity to price changes? This case explores the above issues in the Indian FMCG contest. ... More

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Authors: Jain, Abhinandan K; Saha, Jahar;

Reference No: MAR0317(B) Pages: 13 Published on: 18, August, 1998

Abstract: The Marketing manager of A-One was faced with the task of developing a marketing plan for Gluco-One for the next and subsequent years based on the information provided in the case. A-One Starch Products Limited, established in the 1930s, was a leading manufacturer of starch and its derivatives in India. ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(D) Pages: 4 Published on: 14, December, 1994

Abstract: This case presents a Multi Dimensional Scaling map of the products and concepts used in the research and the interpretation of the dimensions are identified. It is possible to use case (D) by itself or use it together with case (C) . It would be helpful to use IPL (A) as ... More

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Authors: Dixit, M R; Jain, Abhinandan K; Bhat, Ramesh; Maheshwari, Sunil Kumar;

Reference No: MAR0381 Pages: 10 Published on: 14, July, 2006

Abstract: The case describes the situation faced by a Sales Officer who had recently taken charge of his area in a Mini Metro. He was trying to understand the dealership in his area from the point of view of their operations, performances, competition, and opportunities for improvement. The case describes one ... More

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Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

Reference No: MAR0526(A) Pages: 21 Published on: 29, June, 2022

Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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Authors: Vijayalakshmi, Akshaya; Mukherjee, Saral ;

Reference No: MAR0526(B) Pages: 2 Published on: 29, June, 2022

Abstract: Affected by the COVID-19 pandemic and the associated lockdowns, the management team at digital-first, Indian cosmetics brand SUGAR is deliberating over ways to respond to the new development in its influencer strategy. SUGAR grew into an INR 100-crore brand digitally by delivering content that was relevant to its young, urban ... More

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Authors: Desai, D K;

Reference No: CMA0584 Pages: 45 Published on: 1, January, 1983

Abstract: This case pertains to project implementation and is a continuation of Kerala Agricultural Project (B) (CMA0539). It deals with the problems of implementation after mid-term appraisal. The Director of the Special Agricultural Development Unit is faced with the problem of assessing the impact on profitabilities of the project due to ... More

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Authors: Abhishek;

Reference No: MAR0473EX Pages: 4 Published on: 3, November, 2015

Abstract: This exercise has been prepared to help the instructor in explaining the meaning of customer value. Understanding customer value is the foundation for planning marketing activities and a clarity regarding the same should be present for good marketing to happen. This exercise will help the participants to identify the aspects ... More

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Authors: Patel, S M;

Reference No: CMA0084 Pages: 5 Published on: 1, January, 1966

Abstract: This case is on one of the aspects of functional management in dairying organisations viz. procurement. The specific aspect covered in this case is local sale of milk before it is despatched to the dairy. An example of a village milk producers cooperative society is quoted. The comments of the ... More

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Authors: Jaikumar, Saravana; Agarwalla, Smriti; Dara, Rishabh;

Reference No: F&A0504 Pages: 6 Published on: 22, April, 2013

Abstract: Susan, a dog lover and an entrepreneur, wanted to start a franchise of Dog Shop in Ahmedabad. She had the data regarding the demand and costs incurred by Dog Shop on various verticals in its first year of operations. Based on this data and using an appropriate investment appraisal technique, ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0338(A) Pages: 9 Published on: 30, March, 2000

Abstract: This case focuses on the use of secondary source data to perform segmentation analysis. There is ample opportunity to structure the business problem based on the symptoms described. It is based on a moderately sized credit card company in Mid-West United States. ... More

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Authors: Desai, D K;

Reference No: CMA0554 Pages: 35 Published on: 1, January, 1981

Abstract: This is a chapter of a proposed book on management in agricultural system. It discusses the concept of agribusiness and gives a comparison of agribusiness between developing and developed countries. In the end it discusses a case study of agricultural system in India with special emphasis on agribusiness. ... More

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Authors: Patel, S M;

Reference No: CMA0029 Pages: 10 Published on: 1, January, 1965

Abstract: Technical experts of a cooperative sugar factory discusses the alternative methods of spraying insecticides on sugarcane enmass to find out the best course of action. ... More

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