Search results for 'A'

Authors: Jaiswal, Anand Kumar; Sarin, Sharad; Patro, Sanjay;

Reference No: MAR0387 Pages: 21 Published on: 20, August, 2007

Abstract: Barista has emerged as a leading coffee chain in India. It was the first to sense the latent need of Indian consumers wanting not just a product but a complete coffee experience. The case describes the key factors contributing to the growth of Barista. It discusses the dilemma faced by ... More

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Authors: Deodhar, Swanand; Sharma, Rajat; Thatte, Piali ;

Reference No: MAR0552 Pages: 18 Published on: 18, March, 2025

Abstract: Pranav Rungta, Vice President of the National Restaurants Association of India (NRAI), faced critical challenges in the food service sector following the COVID-19 pandemic. The pandemic reshaped the industry, with many restaurants relying on platform aggregators like Zomato and Swiggy to survive amid lockdowns. These platforms grew rapidly, becoming essential ... More

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Authors: Mukherjee, Saral; Patra, Yogita; Abhishek;

Reference No: MAR0512(B) Pages: 3 Published on: 16, May, 2020

Abstract: UrbanClap was setup in October 2014 to address the opportunity of bringing the workforce from the unorganised sector into the mainstream using the power of technology. It was an on-demand marketplace for services available through a mobile app. In the initial years, UrbanClap, developed as horizontal marketplace, saw intense competition from ... More

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Authors: Jacob, Joshy; Varma, Jayanth R.;

Reference No: F&A0518 Pages: 8 Published on: 1, December, 2015

Abstract: The case presents a context of irrational pricing in a stock and demonstrates the possible role of investor heuristics operating in the financial markets. The case is ideal in a course on behavioral finance to teach topics like the limits to arbitrage or the influence of various heuristics in financial ... More

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Authors: Jain, Abhinandan K; Sinha, Piyush Kumar; Vyas, Preeta H; Saha, Jahar;

Reference No: MAR0358(C) Pages: 9 Published on: 8, November, 2004

Abstract: The Director of National Institute of Tobacco was faced with the decision problem of pricing of mini cigarettes in India with a focus on likely recommendation to government regarding excise duty (For details refer to Bingo Brands A and B). The case describes the research design and the results obtained ... More

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Authors: Vohra, Neharika; Bhayana, Chayanika;

Reference No: ADCLOD0007CL Pages: 3 Published on: 11, September, 2025

Abstract: The caselets help bring out challenges and opportunities around navigating emotionally-laden interpersonal and team situations in workplaces. When faced with situations that evoke negative emotions in oneself and others, leaders struggle to find an appropriate response, often resorting to behaviours that may prove to be counterproductive. The aim of the ... More

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Authors: Sahay, Arvind; Tiwari, Tara;

Reference No: MAR0513 Pages: 19 Published on: 19, May, 2020

Abstract: HSBC (The Hong Kong and Shanghai Banking Corporation Limited) Holdings Plc. is a part of various trade finance consortia which aimed to digitise the traditional paper-based trade finance process. It had successfully executed multiple trade finance pilots using a blockchain based platform Voltron and was launching its Contour blockchain trade ... More

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Authors: Banerjee, Arindam;

Reference No: MAR0337 Pages: 11 Published on: 16, March, 2000

Abstract: This case provides a setting to develop a data analysis plan. Research objectives and research design in this case do not blend well and hence these are additional complications. This case provides adequate opportunity to students to resolve issues using multiple sources of secondary information. Paucity of appropriate information in ... More

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Authors: Jain, Abhinandan K;

Reference No: MAR0303(C) Pages: 15 Published on: 14, December, 1994

Abstract: The case can be used for evaluating data analysis and inferences drawn for selecting one or more product concepts for further scrutiny in the process of new product introduction. The techniques used in this case are for univariate, bivariate, and multivariate regression analysis. The context is that of a research ... More

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Authors: Jacob, Joshy; Varma, Jayanth R;

Reference No: F&A0580 Pages: 12 Published on: 7, February, 2025

Abstract: Azooka, a biotech company, had achieved a fair degree of success by relying solelyon seed funding and grants. But as the company contemplated its future growth trajectory, it had to review its financing options. The case outlines three strategies that Azooka could adopt over the next 3-5 years. First, it ... More

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Authors: Raghuram, G; Venkataraman, Krishnan;

Reference No: MAR0349 Pages: 16 Published on: 1, January, 2003

Abstract: This case is based on the real life experience of an emotionally traumatic incident, caused due to the poor servicing by Delta Airlines, and their travel agent. The post incident communication and the subsequent proceedings in the Consumer Court are discussed in the case. The case brings out interesting aspects ... More

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Authors: Ganjoo, Divya; Mukherjee, Saral; Mukhopadhyay, Sandip;

Reference No: MAR0507 Pages: 18 Published on: 9, January, 2020

Abstract: Razorpay is a four-year-old Indian B2B fintech startup in digital payments which is venturing into digital lending. It aims to simplify digital payment flows involved in acceptance, processing, and disbursement of payments through superior technology and automation. This case details how Razorpay creates value for businesses by offering service ... More

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Authors: Malya, M Meenakshi;

Reference No: CMA0065TEC Pages: 2 Published on: 27, December, 1966

Abstract: Illustration of linear programme technique to be used as an exercise for optimal product mix through linear programming. Requires a text on linear programming. ... More

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Authors: Das, Prashant; Ratra, Siddharth ;

Reference No: F&A0577 Pages: 25 Published on: 20, March, 2025

Abstract: Mindspace Business Parks REIT, one of India’s premier commercial real estate investment trusts, faced a critical challenge in 2023: managing rising interest rates while pursuing sustainable growth. With a portfolio valued at INR 298 billion and a commitment to green development, Mindspace pioneered India’s first green bond issuance at the ... More

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