Search results for 'A'

Authors: Rao, Sreenivas S;

Reference No: BP0208 Pages: 4 Published on: 1, January, 1989

Abstract: Gives results of a survey on the image of an extension counter of a nationalized bank located in an educational campus. Useful for discussing issues of how to audit the image of an organization and how to take the consequent remedial steps. ... More

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Authors: Jayachandran, C; Karim, A A;

Reference No: MAR0056 Pages: 10 Published on: 1, January, 1964

Abstract: The case raises a number of questions about the role of advertising. Should one advertise? The relationship of advertising with other elements of the marketing mix? How should one decide how much to spend on advertising? Whom should one advertise to? ... More

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Authors: Varkkey, Biju; Rao, Venkata Y;

Reference No: P&IR0196 Pages: 5 Published on: 31, January, 2006

Abstract: Dr. Akhileswar, a management faculty from a central university experienced the use of the case study method as a teaching tool, while the Faculty Development Programme at Indian Institute of Management, Ahmedabad. His observations about the case instructors and the participants' involvement in the learning process through case discussion and ... More

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Authors: Bhatnagar, Deepti;

Reference No: OB0173 Pages: 31 Published on: 1, January, 1988

Abstract: SEWA, or the Self?Employed Women's Association, is a trade union devoted to the cause of the upliftment of poor, self?employed women. Unions are often known as protest organizations aimed at wrestling maximum advantages from the employers for their worker? members. SEWA as a trade union has pitched itself ... More

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Authors: Malya, M Meenakshi; Maslekar, A R; Misra, D N;

Reference No: CMA0515TEC Pages: 6 Published on: 1, January, 1980

Abstract: A chief conservator of forests is overall in charge of forestry in a state. A day in the life of a typical Chief Conservator of Forests is described to highlight how a principal forest administrator/manager functions today and what roles he has to play as the head of a ... More

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Authors: Manikutty, S;

Reference No: BP0245TEC Pages: 14 Published on: 22, February, 1996

Abstract: This note describes the structure of India's computer industry in 1992. It gives the evolution of the industry, the entry barriers, the profiles of the major players and the market in the various segments of the computer industry. The note enables a structural analysis of the industry to be made and ... More

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Authors: Ali, Ifzal;

Reference No: ECO0276TEC Pages: 12 Published on: 1, January, 1981

Abstract: The purpose of this note is to indicate the use of aggregate demand and supply curves in analyzing the impact of monetary and fiscal policies in aggregate price and output in a simple static macroeconomic model. ... More

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Authors: Vora, M N; Satia, J K;

Reference No: PSG0007TEC Pages: 21 Published on: 1, January, 1977

Abstract: In this note, data regarding a district and a specific PHC in the district have been given and participants are asked to develop a strategic plan for the MCH programme in that district. In this process they also have to identify gaps in, and ways of obtaining available information. ... More

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Authors: Korgaonker, M G;

Reference No: PROD0146TEC Pages: 7 Published on: 1, January, 1979

Abstract: Deals with the branch and bound approach to solving general flow shop and job shop scheduling problems in the deterministic case. The three?machine flow shop problem is considered first; the approach is then extended to multi?machine flow shop problem. A branch and bound approach is provided for job ... More

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